Marketing
Author: David Toth, Winding River Consulting In today’s dynamic business landscape, sales and marketing are no longer siloed departments operating independently. Instead, they are two sides of the same coin, working in tandem to drive revenue growth and achieve business objectives. This is especially true in accounting firms, where complex…
In today’s world, people are inundated with information, and breaking through the noise can be a formidable challenge. For accounting firms navigating mergers, rebranding or launching new services, the importance of paid advertising is more pronounced than ever. In this era of constant connectivity, where attention is a limited commodity,…
Accounting firms employ various paid advertising and digital marketing strategies to enhance their recruitment efforts. Creating an effective paid advertising and digital marketing strategy for accounting recruiting involves a combination of targeted approaches to reach and connect with the right candidates. Is paid advertising part of your firm’s overall recruiting…
Seasoned Marketer: In this era of constant connectivity, where attention is a limited commodity, paid advertising can give firms the extra boost they need to rise above the noise and ensure key messages are heard. But how can you develop an effective paid advertising strategy? This article explores some key…
In the ever-evolving realm of social media, many topics impact a firm’s success. From content strategy to employee advocacy to the role of AI tools, there is a multifaceted landscape of social media marketing. Social media isn’t a metric for marketers to measure. It’s a way to sustain success in…
As we embark on 2024, many accounting firms are re-evaluating their strategy to incorporate key initiatives that will attract top talent, grow their advisory services, leverage new technologies, and enhance the online visibility of their experts and for the firm itself. It’s an opportune time for accounting firms to redefine…
Our November Articles of Interest includes helpful links outlining the different types of internal messaging; tactics and tools you should be using; top internal communications trends from the past year; award-winning intranet design highlights and tips for writing your employee newsletter “like you give a damn.” 10 Types of Internal…
As a marketer, you likely spend much of your time focused on external communications. Sending firm emails and newsletters, keeping your website up-to-date, and posting regularly to social media are all part of a robust marketing plan. But are you as focused on your internal communications plan? Thoughtfully and effectively…
Intranets are a great way for leadership and employees to have a channel other than email to communicate. Emails can become lost or overlooked. An intranet provides a centralized source for company information, tools and resources, with the added benefit of decluttering your inbox. The setup process involves a systematic…
Picture it: a beautifully designed website with a thoughtful, easy-to-navigate layout. The carefully crafted content is high quality and relevant to its intended audience. The keyword placement is laser-focused to attract organic traffic comprised of the ideal client. The website is doing its job – bringing in quality leads. But…
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Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.