Posts By
Taylor Bartosiewicz

Seasoned Marketer: Five Out of the Box Recruiting Techniques

By Taylor Bartosiewicz / May 19, 2023

The accounting industry has been facing significant challenges in recruiting new talent, despite the growing demand for accounting professionals. According to the American Institute of Certified Public Accountants, fewer people are graduating with accounting degrees than in years past. The situation has been further compounded by the COVID-19 pandemic, which…

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Beginner’s Guide: Simple Ways to Keep Staff Involved in Marketing and BD During Busy Season

By Taylor Bartosiewicz / March 20, 2023

“Let’s wait until after the 18th.” It’s a phrase we are all familiar with during the height of the busy season. It can be frustrating as an accounting marketer to put everything on hold, especially during a time when the most people are interacting with your brand. So, what are…

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Beginner’s Guide: The Accounting Industry is Changing, and so is the Role of Accounting Marketers

By Taylor Bartosiewicz / January 19, 2023

Over the past couple of years, accounting firms around the world have had to adapt to a disruptive, uncertain landscape. They have been forced to transform their processes, reexamine their working environments and contribute to businesses’ economic recovery. Now that the dust has (mostly) cleared from the pandemic, lasting changes…

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Wisdom from Seasoned Marketers|

Words of Wisdom from Seasoned Marketers

By Taylor Bartosiewicz / August 15, 2022

As a beginning accounting marketer, it can be daunting walking into work on your first day. There is so much to learn about your firm, its services and its professionals. Where do you start? And how can you set yourself up for a successful career? To help, we met with…

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Featured: Season 2 Episode 1

Strategic Planning for the Future, Observations, and Advice

with Dan Hood, Accounting Today

The Intersection of Marketing and HR for Accounting Firms Strategic Planning for the Future, Observations, and Advice -w- Dan Hood, Accounting Today