Internal newsletters can be great tools to not only keep people informed but to build culture. These newsletters typically include updates on company news, achievements, and important announcements, to name a few. Discover key elements to include when crafting compelling internal newsletters. Check out this infographic.Read More
The accounting industry has been facing significant challenges in recruiting new talent, despite the growing demand for accounting professionals. According to the American Institute of Certified Public Accountants, fewer people are graduating with accounting degrees than in years past. The situation has been further compounded by the COVID-19 pandemic, which…Read More
“Let’s wait until after the 18th.” It’s a phrase we are all familiar with during the height of the busy season. It can be frustrating as an accounting marketer to put everything on hold, especially during a time when the most people are interacting with your brand. So, what are…Read More
Over the past couple of years, accounting firms around the world have had to adapt to a disruptive, uncertain landscape. They have been forced to transform their processes, reexamine their working environments and contribute to businesses’ economic recovery. Now that the dust has (mostly) cleared from the pandemic, lasting changes…Read More
As a beginning accounting marketer, it can be daunting walking into work on your first day. There is so much to learn about your firm, its services and its professionals. Where do you start? And how can you set yourself up for a successful career? To help, we met with…Read More
Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
with Danielle Reynolds, Business Development, Manager with Whitley Penn
A business developer’s day involves a myriad of activities from external meetings with business owners and referral partners to scoping calls for initial client connections.