Posts By
Taylor Bartosiewicz

Seasoned Marketer: How to Develop an Effective Paid Advertising Strategy

By Taylor Bartosiewicz / January 23, 2024

In today’s world, people are inundated with information, and breaking through the noise can be a formidable challenge. For accounting firms navigating mergers, rebranding or launching new services, the importance of paid advertising is more pronounced than ever. In this era of constant connectivity, where attention is a limited commodity,…

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Hot Topic: What to Include in an Internal Newsletter

By Taylor Bartosiewicz / November 17, 2023

Internal newsletters can be great tools to not only keep people informed but to build culture. These newsletters typically include updates on company news, achievements, and important announcements, to name a few. Discover key elements to include when crafting compelling internal newsletters. Check out this infographic.

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Seasoned Marketer: Five Out of the Box Recruiting Techniques

By Taylor Bartosiewicz / May 19, 2023

The accounting industry has been facing significant challenges in recruiting new talent, despite the growing demand for accounting professionals. According to the American Institute of Certified Public Accountants, fewer people are graduating with accounting degrees than in years past. The situation has been further compounded by the COVID-19 pandemic, which…

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Beginner’s Guide: Simple Ways to Keep Staff Involved in Marketing and BD During Busy Season

By Taylor Bartosiewicz / March 20, 2023

“Let’s wait until after the 18th.” It’s a phrase we are all familiar with during the height of the busy season. It can be frustrating as an accounting marketer to put everything on hold, especially during a time when the most people are interacting with your brand. So, what are…

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Beginner’s Guide: The Accounting Industry is Changing, and so is the Role of Accounting Marketers

By Taylor Bartosiewicz / January 19, 2023

Over the past couple of years, accounting firms around the world have had to adapt to a disruptive, uncertain landscape. They have been forced to transform their processes, reexamine their working environments and contribute to businesses’ economic recovery. Now that the dust has (mostly) cleared from the pandemic, lasting changes…

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Wisdom from Seasoned Marketers|

Words of Wisdom from Seasoned Marketers

By Taylor Bartosiewicz / August 15, 2022

As a beginning accounting marketer, it can be daunting walking into work on your first day. There is so much to learn about your firm, its services and its professionals. Where do you start? And how can you set yourself up for a successful career? To help, we met with…

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Featured: Season 5 Episode 1

The Digital Lead Gen Process For Accounting Firms

with David Toth of Winding River Consulting

Explore expert strategies for digital marketing success with the latest insights on SEO, content strategy, lead generation and more.