Skill Building

Marketing and accounting professionals know honing and harnessing the right skills is the best way to grow your CPA firm.

Whether you are an experienced professional looking to expand your skills, you are new to the profession or you are looking to gain more insight into growth strategies for CPA firms, AAM’s skill building courses and certificate opportunities offer the in-depth knowledge and education you need to advance your career.

AAM’s skill building offerings support our members and growth-minded professionals (accounting marketer, business developer, partner, up-and-coming accountants, and more) through innovative programming and insightful thought leadership. These courses include on-demand learning videos that you can access at any time.

"AAM has been responding to the needs of our members by adapting and expanding our programs and educational offerings to meet professionals where they're at in their careers and where they want to go. With additions like certificate courses and skills building programming that dig deep into skill sets that growth-minded professionals need, AAM offers both our members and our industry resources and networks that cultivate individual and organizational success."
Director – Communications and Marketing, RSW Accounting + Consulting
Nicole Sterling
Director of Communications and Marketing, RSW Accounting & Consulting

AAM SEO Deep Dive for Accounting Firm Growth Certificate Course

Register Now!

A certificate program designed to provide comprehensive training on search engine optimization (SEO) tailored specifically for marketers in the accounting profession looking to leverage SEO to grow their practices.

Incorporating SEO into marketing strategies is essential for enhancing a firm's visibility. This involves developing content that is not only relevant and engaging but also optimized for search engines, leveraging artificial intelligence for increased efficiency, and focusing on conversion-oriented tactics. Understanding website SEO, through tools like GA4, is crucial for strong site performance and user experience, with its relevance extending beyond the website to include broader marketing efforts such as social media and YouTube optimization. Adopting a long-term perspective on SEO is key, involving the creation of a sustainable strategy that integrates with a firm's marketing and growth goals, leverages in-house resources, effectively utilize third party SEO expertise as needed, and stays on top of future trends to maintain a competitive edge.

Who? Designed to accommodate various levels of SEO familiarity, from beginners to intermediate learners, including:

  • Marketing directors, managers, and specialists who are responsible for the firm's marketing strategy and execution.
  • Digital Marketing Specialists looking to refine SEO skills for accounting firm growth.
  • Content professionals working for accounting firms who want to produce optimized content that ranks well in search engines, attracts potential clients, and supports the firm's growth objectives.

What: A nine-module online course led by subject matter experts and includes a final exam.

Why: An understanding of SEO principles and practices with the ability to directly apply these insights will enhance your firm's visibility, engagement, and growth within the digital landscape.

Course Modules:

Click the links below to learn more about each module and its subject matter expert!

AAM Digital Marketing Fundamentals Certificate

Now Available On-Demand!

A beginner skill-building certificate program designed for those with digital marketing responsibility within accounting firms.

Marketing professionals in accounting firms have many tools and strategies from which to choose. Digital marketing is becoming more and more important to the marketing mix. Creating and sharing content, demonstrating your firm’s thought leadership, and getting found online are all critical components related to how today’s prospects make buying decisions. Be sure your online presence supports your firm’s presence in real life.

Who? Marketing professionals with 1-5 years of experience – and anyone who wants to expand their professional services digital marketing capabilities.

What: An eight-module online course led by subject matter experts and includes a final exam.

Why: Use digital marketing to reach larger, targeted markets, improve communications, engage clients and contacts, and contribute towards lead generation.

Course Modules:

Eight weeks of self-paced materials

Final exam with certificate and digital badge upon completion

Register Now

$495 AAM Members / $595 Non-Members

*Group discounts are available for 3 or more participants from the same firm.

Course opens May 30. You have three months to complete it.

Sign Up Here

Eight weeks of self-paced materials

Final exam with certificate and digital badge upon completion

Register Now

$495 AAM Members / $595 Non-Members

*Group discounts are available for 3 or more participants from the same firm.

Available Anytime On-Demand

Sign Up Here

"I'm not directly responsible for BD but AAM’s Business Developer Fundamentals Certificate Course was a great refresher and it also introduced me to some new concepts. I really liked that it was a self-study course so I could complete it on my own time. It would be a great resource for any member who wants to up their BD skills or learn more about how to support BD in their firms. If you're on the fence about registering, consider this your sign that you should do it! "
<b>Becca Johns</b><br>Director of Practice Growth, Rea & Associates, Inc.
Becca Johns
Director of Practice Growth, Rea & Associates, Inc.
"The Business Development Fundamentals course was a great opportunity to not only develop an important skill set, but also engage with some of the top thought leaders in the profession. The information is presented in a way that allows participants to identify what is most relevant to their firm and role now, and how they can use it to grow and reach their goals…intuitive and immersive throughout!"
Laura Metz
Laura Metz
Manager, Demand Generation, Armanino