Leadership

Board of Directors

Courtney Kiss

President (2023-2024)

Chief Growth & Development Officer
Johnson Lambert LLP

Courtney Kiss serves as Chief Growth & Development Officer for Johnson Lambert LLP, where she is responsible for strategic initiatives that align the growth of the firm's business with the growth and development of its professionals. Passionate about organizational culture, continuous innovation and evolution, and professional development, she works to heighten the experience of the firm's brand for both employees and clients.

Read Courtney's Bio

Amongst her leadership roles, she is an advisor to Johnson Lambert’s DEI Committee. Prior to joining Johnson Lambert in 2014, she held marketing positions at investment and accounting firms. Courtney has been an AAM volunteer for many years, serving on the Board since 2020, and prior to that, for two years as the Website Committee Chair. She earned her bachelor's degree from the University of San Diego and her MBA from Loyola University - Chicago. Outside of work, Courtney enjoys spending time with her husband and son, traveling, and reading.

Nicole Sterling

Past President (2023-2024)

Director of Marketing & Communications
RSW Accounting + Consulting

Nicole is the Director of Marketing & Communications for RSW Accounting + Consulting in Montréal, Quebec Canada. As a marketing professional with international marketing experience, she has knowledge in private, corporate, agency, non-profit and association settings. Nicole has assisted companies and associations with marketing, communications, and business development activities for over 25 years.

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Nicole is currently responsible for the marketing operations, creation & development of relationships and opportunities with both clients and prospects, promoting and maintaining a firm-wide marketing culture, and managing & implementing market activities to develop the image of RSW & ROCG Montreal. She works directly with all of the firm’s niches to achieve the goals of the firm's long-term vision.

Nicole has been an active volunteer in the Association for Accounting Marketing (AAM) for many years. Nicole was named AAM’s 2017 Volunteer of the Year. In addition to AAM, Nicole served as the International Marketing Consultant for JHI Association, a global association of accountants and business advisors; furthermore, she was a member of JHI’s Marketing Committee. She is also an active member of the Albany Running Exchange, The Hudson Mohawk Road Runners Club, and Cardiac Athletes. As part of her dedication to Cardiac Athletes, Nicole raises money to purchase deliberators for rural schools and parks where she competes in running road races.

Nicole holds a Bachelor of Science in Communications and Public Relations and an Associate’s Degree in Business Administration.

Nicola Fleming

President-Elect (2023-2024)

Director of Marketing
Perkins & Co

With over a decade of marketing experience, Nicola runs the marketing operations for Portland, Oregon’s largest locally owned accounting firm, Perkins & Co. Nicola works alongside her team to keep Perkins thriving in a dynamic market with stiff competition. Leading with a focus on collaboration and communication, Nicola directs the firm’s marketing strategy to keep Perkins relevant and successful.

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Nicola is an active member of the Association of Accounting Marketing, and over the past three years has been directly involved in organizing the association's annual conference.

Born in Sussex, England, Nicola moved to the States almost 20 years ago, earning a degree in English from Washington State University. Outside of work, Nicola is passionate about animals, the outdoors, music, skiing, writing, reading, and gin. She’s a lot less passionate about running, but you can ask her about that too.

Laura Metz

Vice President (2023-2024)

Senior Growth Manager
HCVT

Laura Metz is a marketing professional with over ten years' experience in the professional services industry, working with accounting firms for the past eight. She focuses on the "people" element of tax, audit and accounting, telling the stories that should be told in a way that people want to hear it.

Read Laura's Bio

Laura is a marketing professional with 10+ years' experience in the accounting industry, focusing on the "people" element of tax, audit and accounting. She is currently serving as senior growth manager for HCVT, working to develop and implement the firm’s growth strategy, supporting the firm, industry niches and service lines.

She is an active member of the Association for Accounting Marketing, currently serving on the Board of Directors and previously as the Strategic Communications Committee Chair.

Crystal Mapp

Secretary (2022-2024)

Lead Marketing Account Manager
Wipfli LLP

As a lead marketing account manager, Crystal develops strategic marketing plans to support the growth goals of assigned industry groups at Wipfli LLP, a top 20 firm. With more than 18 years of professional experience, including nearly 15 years in accounting marketing, she previously worked on the national marketing team of a top 10 firm and as the marketing director of a local firm in Southwest Missouri.

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Crystal has been active in AAM for nearly 10 years, serving as a board member and former chair of the AAM Minute Committee. She has been active in additional professional organizations, including the American Marketing Association, Leading Edge Alliance Marketing Steering Committee, CPA Associates International Marketing Committee, and Leadership Springfield Board of Directors and Communications Committee. Crystal also has been involved locally in community activities through the United Way of the Ozarks and various other local non-profit organizations, previously serving as a committee chair within the Junior League of Springfield, MO organization.

A graduate of Leadership Springfield and OzarkLeads programs, Crystal has received the Springfield Business Journal’s ’40 Under 40’ distinction and is a proud Panther with a degree in Advertising and Public Relations from Drury University.

Lucas LaChance

Treasurer (2023-2025)

Partner, Practice Growth
Lane Gorman Trubitt, LLC

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Lucas is a Texas Society of CPAs Rising Star Award-winning relationship manager, auditor, board member, author, and speaker with two decades of leadership in assurance, consulting, risk management/ mitigation, and taxation services. After nearly a decade as an auditor working with clients in a number of industries; including construction, M&D, and not-for-profit, he now is responsible for leading firm initiatives to expand existing client relationships and establish new ones, investigate innovative client services and solutions, and instill a culture of client service and sales. He often presents to local, state, and national audiences about accounting industry developments.

Ralph MacNamara

Member-at-Large

Principal – Business Development
Kaufman Rossin

Ralph MacNamara leads Kaufman Rossin’s business development department and is responsible for driving growth strategies for all service lines and industry teams. He was named Business Development Principal in 2017 and oversees all new client and cross-sell initiatives, sales operations, proposal team, sales training and events team.

Read Ralph's Bio

Ralph joined the firm in a sales role in 2008 and quickly became adept at selling virtually all service lines to clients in a wide variety of industries. Moreover, he has helped launch over a dozen new advisory services, delivered emerging rainmaker training to professionals at all levels and provided one-on-one sales coaching to senior professionals and principals, alike.

He leads the firm’s corporate social responsibility initiatives to promote one of the firm’s core values of civic and community engagement. A lifelong resident of South Florida, Ralph has served on a variety of local, state and national boards and received several leadership awards recognizing his volunteer efforts.

Gabriel Tevrizian

Member-at-Large

Director of Marketing
REDW LLC

Gabe Tevrizian is the Director of Marketing for REDW LLC. He is a growth-minded marketing and business development executive with more than two decades of B2B and professional services experience.

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Gabe drives business results through effective brand management, demand generation and client experience programs while maximizing the firm’s go-to-market growth strategies. Through efficient communication and cross-functional collaboration, he leads a dynamic team accountable for creating value for the client and growth opportunities for the firm.

Before entering the accounting and advisory industry in 2010, he held Director of Marketing and Business Development positions at two Seattle-based corporate law firms.

Chris O'Day

Member-at-Large

Director of Marketing
LGA, LLP

Christopher O'Day is the Director of Marketing at LGA, LLP a full-service Certified Public Accounting and Business Advisory firm with offices in Woburn, MA, Chestnut Hill, MA, and Salem, NH. LGA specializes in tailoring services to suit the needs of closely-held businesses, entrepreneurs, high-net-worth individuals, and non-profit organizations.

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As the Director of Marketing, O'Day is responsible for the firm's strategic marketing, digital marketing, social media, communications, event management, and other growth efforts for the firm.

O'Day joined LGA after his prior firm ALL CPAs, merged with LGA on November 1, 2021. During O'Day's time with ALL, the firm was annually ranked as a leading CPA Firm by Forbes, Accounting Today, and the Boston Business Journal. He led the firm through a rebranding from Abrams Little-Gill Loberfeld PC to ALL CPAs. He created the firm's content and social media strategy, including launching ALL's blog, an internal newsletter, and client spotlights. He also helped reinvigorate the firm's annual premier networking event and increase attendance by over 200% from prior years.

O'Day has over twelve years of experience in accounting marketing. O'Day also worked for the Massachusetts Society of CPAs, where he marketed the CPA profession to high school and college students.

He graduated cum laude from Assumption University with a degree in English with a concentration in writing and a minor in marketing. He also served as the captain of the University's Division II cross country and track teams. He is very active in local charities, including participating in a boxing match to raise money for local families affected by cancer.

Brunella Reid

Member-at-Large

Director of Marketing
Moore Colson CPAs and Advisors

Brunella Reid is the Director of Marketing at Moore Colson. Brunella has over 20 years of experience including 15+ years in a marketing leadership role. Brunella’s specialty is elevating a brand and modernizing the marketing function at the corporate level. Brunella also has experience defining marketing strategies, developing content frameworks, and strengthening social media presence with a focus on the financial services, healthcare, and international trade/logistics industries.

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Prior to joining Moore Colson, Brunella worked as a Manager of Marketing Communications at Anthem, a Fortune 50 corporation, leading a team of marketing communication writers and ensuring consistent branding across thousands of communications a year, in addition to developing and executing creative process improvements. Prior to Anthem, Brunella worked at Samuel Shapiro & Company, Inc. for 15 years. Brunella began in Operations and was then promoted to Team Leader and later to Training, Development & Compliance Analyst. She was then promoted to Marketing Manager to develop strategies for positioning the company for new business and manage all marketing activities. Brunella was further promoted to Senior Manager of Marketing and left the company as its Director of Marketing where she propelled the company to a new level and positioned it as a major player capable of competing with larger industry competitors by introducing new digital, social, and analytic tools that enhanced its ability to disseminate on-brand messaging to both internal and external audiences.

Mary Yanocha

Member-at-Large

Chief Marketing Officer
Global Tax Management

As Chief Marketing Officer at Global Tax Management, Mary leads the strategic development and operational execution of the firm’s corporate marketing initiatives to drive growth for GTM. She actively partners with firm leadership, regional office leaders, and all service lines to create a unified GTM voice and brand presence.

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Her work centers around developing strategies and leading targeted programs that align with firm goals for the purpose of stimulating demand and capturing interest in GTM’s growing portfolio of corporate tax services on a national scale.

Since joining GTM in 2014, Mary has been instrumental in building the marketing function, establishing a consistent narrative and a complete library of firm collateral, and developing an award-winning website. She has also implemented a CRM platform and marketing automation system, established a contact base of prospective clients, created a content strategy and social media program, and contributed to an impressive firm growth rate of more than 100%.

Mary has spent more than 20 years successfully leading marketing and growth initiatives for professional services organizations. Prior to joining GTM, Mary served as Vice President, Marketing & Sales at PM Solutions, a project management consulting and training company. Notable accomplishments during her last two years with the firm included leading marketing activities that directly contributed to 30% of the company’s revenue from new business acquisitions, generating several million in revenue directly from inbound web inquiries, and growing its database of qualified prospects by nearly 90%.

Mary has been a member of the Association for Accounting Marketing (AAM) since 2018 and currently serves as a Member-at-Large on the Association’s Board of Directors. As part of AAM’s editorial team, Mary has authored numerous articles for Growth Strategies: The Journal of Accounting Marketing and Sales. She is also the author of a chapter for The American Management Association’s AMA Handbook of Project Management, focused on applying project management principles to the marketing function. In addition, Mary is a member of the International Association of Business Communicators (IABC). She earned her B.A. in Communication Studies from West Chester University and her MBA from St. Joseph’s University.

In her free time, Mary enjoys spending time with her husband and two teenage children, golfing whenever she can fit it in, and watching anything on HGTV.

Beth More

Member-at-Large

Marketing Director
Mazars USA

Beth More is the director of marketing for Mazars in the US overseeing brand, communications and digital channels. She is an award winning marketer with 20 years professional service experience creating and executing engaging communications and digital strategies that increase brand awareness, reflect thought leadership and drive growth.

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Beth has extensive experience with go-to-market strategy, public relations and crisis communications, campaign development and execution, brand oversight, vendor management, and much more. Prior to working at Mazars, Beth was a marketing and business development manager at Sidley Austin LLP, a $2.8 billion global law firm, and she worked for several public relations agencies supporting clients on communications strategies and tactics.

Rachael McGrew

Member-at-Large

Business Development Director
Landmark CPAs

Rachael McGrew is the Business Development Director for Landmark CPAs, one of Arkansas’ largest accounting firms. In her role, she wears many hats, including overseeing the firm’s marketing and business development strategy, managing internal and external communications, maintaining the firm’s social media and web presence, planning and executing firm events and community outreach programs, assisting with M&A, coordinating recruiting campaigns, and serving on industry association committees.

Read Rachael's Bio

Rachael is a graduate of the Leadership Fort Smith program and a 40 Under 40 honoree by both the Arkansas Business Journal and the Northwest Arkansas Business Journal. She is a member of the Association of Accounting Marketing where she co-chairs the association’s committee for their monthly newsletter, the AAM Minute, as well as an AAM Circle focused on HubSpot. She is also a member of the Associated Builders and Contractors of Arkansas’ Western Council. Rachael holds a Bachelors of Business Administration in Marketing with a minor in Interdisciplinary Studies from the University of Central Arkansas and a Technical Certificate in Graphic Design from the University of Arkansas – Fort Smith. Rachael is married to an outgoing entrepreneur she’s known since junior high, and they have a witty teenager they follow around to volleyball practice and tournaments.

Allie Donahue

Member-at-Large

Senior Manager of Growth & Development
Mauldin & Jenkins, LLC

Allie Donahue serves as the Senior Manager of Growth & Development at Mauldin & Jenkins, a top 100 accounting firm that serves clients throughout the Southeast. Previously, she served as a Marketing Manager with another large Southeastern accounting firm, focusing on firm communications, content creation, industry segmentation, and thought leadership. Passionate and creative, Allie has over 10 years of total experience in the accounting marketing industry and excels at developing response-driven marketing initiatives and communications.

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An active member of AAM since 2015, Allie has served on the AAM DE&I Committee since its creation and was an integral part of the subcommittee that developed the DEI Toolkit. She has also been involved in multiple AAM Circles and previously served on the Marketing and Young Professionals Steering Committee for one of her firm's accounting alliances.

In addition, Allie is active in her local community, including completing a local leadership program, Leadership Cobb, in 2022 and is an active volunteer at Lifeline Animal Project where she walks dogs and helps create marketing materials and bios to promote dogs for adoption.

Travis Bradshaw

Member-at-Large

Director, Consulting Marketing
Armanino, LLP

As Director, Consulting Marketing services, Travis oversees the strategic and tactical marketing direction for Armanino’s consulting services division. In this role he is responsible for managing a team that drives lead and demand generation that supports the go-to-market strategy for Armanino’s consulting services. This includes customer acquisition and retention, market research and analysis, managing the creation of tools and instituting processes necessary for the client service team's success.

Read Travis' Bio

Prior to joining Armanino, Travis spent nine years working at FORVIS (BKD) as a regional marketing director providing oversight to a team managing go-to-market responsibilities for consulting services. Prior to that, he spent seven years on the client side, working for the world’s largest outdoor retailer and boat manufacturer in a variety of marketing capacities including sponsorship negotiation, event activation, point-of-purchase advertising and event management.

Apoorv Dwivedi

Member-at-Large

Founder
Fixyr

Apoorv Dwivedi is that rare marketer that’s been in the trenches and understands what accounting practices really need.

He is the founder at Fixyr, a boutique marketing consultancy he set up to help accounting and business advisory practices across North America fix their marketing. Before founding Fixyr Apoorv worked for 25+ years at leading high growth firms in senior marketing, research, product, and strategy leadership roles.

Read Apoorv's Bio

In his time at public practice and after setting up Fixyr, he has developed and executed successful marketing plans for thousands of CPAs and designated professionals. He’s managed over$40MM in marketing spend, had P&L responsibility, and was responsible for recruiting, leading, and coaching over 200 marketers, research analysts, communication professionals, and business development staff.

He regularly speaks on marketing and innovation-related topics at industry conferences, and volunteers on boards of industry and non-profit organizations.

Korby Boswell

Member-at-Large

Marketing & Growth Manager
Adams Brown

For the past 6 years, Korby has been the driving force behind Adams Brown’s marketing and practice growth efforts. Throughout his tenure, he’s grown from a department of one to a department of three (and counting), where the team has specialized roles to support the firm’s growth goals. His main focus is developing and implementing marketing strategy and project managing the process along the way.

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JoLayna Ardnt

Member-at-Large

Marketing Director
JLK Rosenberger

In her 15 years as an accounting marketer, JoLayna Arndt’s organizational skills and communication acumen have built her reputation as a “doer.” Throughout her career JoLayna has led successful rebranding efforts, launched new websites, created successful video and live training series, and increased the revenue growth of her firm’s top niches year over year.

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Not only is she known for getting projects across the finish line, JoLayna improves the careers of others along the way, teaching them the skills necessary to succeed on their own. She is a master communicator and has perfected the art of having tough conversations with leadership and peers alike. Never one to shy away from a challenge, once she commits to something she is 100% “all in.” She is a fantastic presenter and brings learning to a new level when she shares her knowledge. JoLayna is a careful strategist, taking time to research, question, and obtain buy-in on new initiatives before implementing. JoLayna is known for her witty personality and sharp intellect and is always willing to share solutions for overcoming problems. She enjoys spending time with her husband, four children, and three grandchildren in her downtime.

JoLayna’s professional volunteer positions include:

PKF Global, North America Marketing Chair, 2018-present
Association for Accounting Marketing (AAM), Professional Development Committee, 2022- present
Association for Accounting Marketing (AAM), Summit Conference Chair, 2022
Association for Accounting Marketing (AAM), Summit Conference Co-chair, 2021
Insurance Accounting Systems Association (IASA), Women in Leadership and Professional Development Committees, 2019-present

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Rhonda Clark

Executive Director

In 2018, Rhonda joined AAM as the Association Manger managing the day-to-day operations, finances, coordinating key initiatives and the work of staff. Named the Executive Director in 2021, she works closely with the Board of Directors on strategic direction and fulfilling AAM’s mission.

Rhonda has 10 years of experience is association and non-profit management, as well as 20 plus years’ experience in marketing, public relations, business development and event management. She has worked in a number of industries, including government, legal, healthcare and environmental.

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Emily Hensler

Project Coordinator

Emily Hensler is the Project Coordinator for the Association for Accounting Marketing. She supports AAM by coordinating communications, assisting committees, and managing special projects as needed.

She has worked with associations since 2014, supporting them in various positions ranging from members services, program management, and even software implementation.

Read Emily's Bio

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