Leadership

Board of Directors

Nicole Sterling

President (2022-2023)

Director of Marketing & Communications
RSW Accounting + Consulting

Nicole is the Director of Marketing & Communications for RSW Accounting + Consulting in Montréal, Quebec Canada. As a marketing professional with international marketing experience, she has knowledge in private, corporate, agency, non-profit and association settings. Nicole has assisted companies and associations with marketing, communications, and business development activities for over 25 years.

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Nicole is currently responsible for the marketing operations, creation & development of relationships and opportunities with both clients and prospects, promoting and maintaining a firm-wide marketing culture, and managing & implementing market activities to develop the image of RSW & ROCG Montreal. She works directly with all of the firm’s niches to achieve the goals of the firm's long-term vision.

Nicole has been an active volunteer in the Association for Accounting Marketing (AAM) for many years. Nicole was named AAM’s 2017 Volunteer of the Year. In addition to AAM, Nicole served as the International Marketing Consultant for JHI Association, a global association of accountants and business advisors; furthermore, she was a member of JHI’s Marketing Committee. She is also an active member of the Albany Running Exchange, The Hudson Mohawk Road Runners Club, and Cardiac Athletes. As part of her dedication to Cardiac Athletes, Nicole raises money to purchase deliberators for rural schools and parks where she competes in running road races.

Nicole holds a Bachelor of Science in Communications and Public Relations and an Associate’s Degree in Business Administration.

Katie Butler Cohodes

Past President (2022-2023)

Marketing Manager
Armanino LLP

Katie Cohodes breathes innovation into each marketing project she develops. Clever and passionate, Katie excels at strategic planning, brand management, and marketing education.

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Joining Armanino in 2022, Katie is a marketing manager building demand generation strategies for the firm’s tax team. She previously served as the marketing manager at Weinstein Spira in Houston, Texas for nearly eight years. A proud Boilermaker, Katie is a graduate of Purdue University in West Lafayette, Indiana, and majored in public relations.

In 2016, Katie was named Rookie of the Year by the Association for Accounting Marketing (AAM). In addition, she has been an active member in AAM for many years, from serving on the Board of Directors to chairing the Summit Committee.

Outside of work, you may find Katie at her local Trader Joe’s with her husband and daughter, likely buying a bouquet of fresh flowers or perusing the charcuterie section.

Courtney Kiss

President-Elect (2022-2023)

Chief Growth & Development Officer
Johnson Lambert LLP

Courtney Kiss serves as Chief Growth & Development Officer for Johnson Lambert LLP, where she is responsible for strategic initiatives that align the growth of the firm's business with the growth and development of its professionals. Passionate about organizational culture, continuous innovation and evolution, and professional development, she works to heighten the experience of the firm's brand for both employees and clients.

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Amongst her leadership roles, she is an advisor to Johnson Lambert’s DEI Committee. Prior to joining Johnson Lambert in 2014, she held marketing positions at investment and accounting firms. Courtney has been an AAM volunteer for many years, serving on the Board since 2020, and prior to that, for two years as the Website Committee Chair. She earned her bachelor's degree from the University of San Diego and her MBA from Loyola University - Chicago. Outside of work, Courtney enjoys spending time with her husband and son, traveling, and reading.

Nicola Fleming

Vice President (2022-2023)

Director of Marketing
Perkins & Co

With over a decade of marketing experience, Nicola runs the marketing operations for Portland, Oregon’s largest locally owned accounting firm, Perkins & Co. Nicola works alongside her team to keep Perkins thriving in a dynamic market with stiff competition. Leading with a focus on collaboration and communication, Nicola directs the firm’s marketing strategy to keep Perkins relevant and successful.

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Nicola is an active member of the Association of Accounting Marketing, and over the past three years has been directly involved in organizing the association's annual conference.

Born in Sussex, England, Nicola moved to the States almost 20 years ago, earning a degree in English from Washington State University. Outside of work, Nicola is passionate about animals, the outdoors, music, skiing, writing, reading, and gin. She’s a lot less passionate about running, but you can ask her about that too.

Crystal Mapp

Secretary (2022-2024)

Lead Marketing Account Manager
Wipfli LLP

As a lead marketing account manager, Crystal develops strategic marketing plans to support the growth goals of assigned industry groups at Wipfli LLP, a top 20 firm. With more than 18 years of professional experience, including nearly 15 years in accounting marketing, she previously worked on the national marketing team of a top 10 firm and as the marketing director of a local firm in Southwest Missouri.

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Crystal has been active in AAM for nearly 10 years, serving as a board member and former chair of the AAM Minute Committee. She has been active in additional professional organizations, including the American Marketing Association, Leading Edge Alliance Marketing Steering Committee, CPA Associates International Marketing Committee, and Leadership Springfield Board of Directors and Communications Committee. Crystal also has been involved locally in community activities through the United Way of the Ozarks and various other local non-profit organizations, previously serving as a committee chair within the Junior League of Springfield, MO organization.

A graduate of Leadership Springfield and OzarkLeads programs, Crystal has received the Springfield Business Journal’s ’40 Under 40’ distinction and is a proud Panther with a degree in Advertising and Public Relations from Drury University.

Edward Warren

Treasurer (2021-2023)

Partner Development Manager
Sage Intacct Account’s Program (SIAP)

Ed Warren is a Partner Development Manager for Sage Intacct. An experiences sales and marketing executive, Ed has over 30 years of sales and marketing experience as both an individual producer and a leader. Prior to joining Sage Intacct, Ed work for Dinamis, a provider of outsourcing support to bookkeeping, client accounting services (CAS) firms, and CPA firms. He also worked as an independent consulting help small and mid-sized CAS firms source new business.

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Ed has served in practice growth, business development and marketing leadership roles in both Top 200 and Top 100 CPA firms. Before joining the accounting industry in 2008, Ed held vice president and director of sales roles in wireless telecommunications and information technology firms. Ed started his career in general accounting at Westinghouse Broadcasting Company.

He has served on a variety of non-profit and community boards. He recently completed a 4-year term as a board member and a 2-year term as senior warden (board chair) at Christ Church Washington Parish. Ed lives in Washington, DC with his wife Marcia.

Jennifer Cantero

Member-at-Large

Director of the Sensiba Center for Sustainability
Sensiba San Filippo LLP

Jennifer Cantero brings more than 20 years of business and marketing experience to her role as the leader for the Sensiba Center for Sustainability at Sensiba San Filippo. She leads the firm’s core sustainability efforts as well as consults with small to medium size business clients assisting with their sustainability strategy.

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Jennifer led the firm’s B Corporation certification process, resulting in SSF becoming the first California accounting firm certified as a B Corporation. In 2020, she launched the firm’s Sensiba Center for Sustainability, to help companies move to a purpose-driven, sustainable business model that includes social and environmental performance, accountability, and transparency.

In addition to her sustainability practice, Jennifer hosts the Rebooting Capitalism podcast that digs into why traditional capitalism is broken and what people are doing to fix it. She also as honored in 2021 by the San Francisco Business Times as one of the 100 Most Influential Women in Businesses.

Jennifer received a dual bachelor’s degree in graphic design and photography from California State University, East Bay. She also holds a diversity and inclusion certificate from Cornell University. Currently, she is attending Harvard University studying corporate sustainability and innovation. Jennifer has been a member of The Association for Accounting Marketing (AAM) for the past 10 years and has served on the board for the past several years. Outside of work, Jennifer enjoys CrossFit, kayaking, and spending time in the redwoods.

Greg Cole

Member-at-Large

Chief Marketing Officer
FORVIS

Greg has more than 15 years of experience operating his own business, where he facilitated large events and ensured guest satisfaction, before joining the firm in 2003. He also has experience in human resource management, recruiting, marketing, training, and organizational development, and has been published in several industry publications.

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Jessica Hekmatjah

Member-at-Large

Chief Marketing Officer
BPM LLP

In her role, Jessica and her talented team collaborate with leadership to drive growth opportunities for the Firm. While she has significant experience in marketing and business development, she is particularly focused on driving the Firm’s go-to-market approach, operating strategy and client experience programs.

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Ralph MacNamara

Member-at-Large

Principal – Business Development
Kaufman Rossin

Ralph MacNamara leads Kaufman Rossin’s business development department and is responsible for driving growth strategies for all service lines and industry teams. He was named Business Development Principal in 2017 and oversees all new client and cross-sell initiatives, sales operations, proposal team, sales training and events team.

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Ralph joined the firm in a sales role in 2008 and quickly became adept at selling virtually all service lines to clients in a wide variety of industries. Moreover, he has helped launch over a dozen new advisory services, delivered emerging rainmaker training to professionals at all levels and provided one-on-one sales coaching to senior professionals and principals, alike.

He leads the firm’s corporate social responsibility initiatives to promote one of the firm’s core values of civic and community engagement. A lifelong resident of South Florida, Ralph has served on a variety of local, state and national boards and received several leadership awards recognizing his volunteer efforts.

Laura Metz

Member-at-Large

Manager, Demand Generation
Armanino LLP

Laura Metz is a marketing professional with over ten years' experience in the professional services industry, working with accounting firms for the past eight. She focuses on the "people" element of tax, audit and accounting, telling the stories that should be told in a way that people want to hear it.

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Laura is a marketing professional with 10+ years' experience in the accounting industry, focusing on the "people" element of tax, audit and accounting. She is currently serving as senior growth manager for HCVT, working to develop and implement the firm’s growth strategy, supporting the firm, industry niches and service lines.

She is an active member of the Association for Accounting Marketing, currently serving on the Board of Directors and previously as the Strategic Communications Committee Chair.

Chris O'Day

Member-at-Large

Director of Marketing
LGA, LLP

Christopher O'Day is the Director of Marketing at LGA, LLP a full-service Certified Public Accounting and Business Advisory firm with offices in Woburn, MA, Chestnut Hill, MA, and Salem, NH. LGA specializes in tailoring services to suit the needs of closely-held businesses, entrepreneurs, high-net-worth individuals, and non-profit organizations.

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As the Director of Marketing, O'Day is responsible for the firm's strategic marketing, digital marketing, social media, communications, event management, and other growth efforts for the firm.

O'Day joined LGA after his prior firm ALL CPAs, merged with LGA on November 1, 2021. During O'Day's time with ALL, the firm was annually ranked as a leading CPA Firm by Forbes, Accounting Today, and the Boston Business Journal. He led the firm through a rebranding from Abrams Little-Gill Loberfeld PC to ALL CPAs. He created the firm's content and social media strategy, including launching ALL's blog, an internal newsletter, and client spotlights. He also helped reinvigorate the firm's annual premier networking event and increase attendance by over 200% from prior years.

O'Day has over twelve years of experience in accounting marketing. O'Day also worked for the Massachusetts Society of CPAs, where he marketed the CPA profession to high school and college students.

He graduated cum laude from Assumption University with a degree in English with a concentration in writing and a minor in marketing. He also served as the captain of the University's Division II cross country and track teams. He is very active in local charities, including participating in a boxing match to raise money for local families affected by cancer.

Brunella Reid

Member-at-Large

Director of Marketing
Moore Colson CPAs and Advisors

Brunella Reid is the Director of Marketing at Moore Colson. Brunella has over 20 years of experience including 15+ years in a marketing leadership role. Brunella’s specialty is elevating a brand and modernizing the marketing function at the corporate level. Brunella also has experience defining marketing strategies, developing content frameworks, and strengthening social media presence with a focus on the financial services, healthcare, and international trade/logistics industries.

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Prior to joining Moore Colson, Brunella worked as a Manager of Marketing Communications at Anthem, a Fortune 50 corporation, leading a team of marketing communication writers and ensuring consistent branding across thousands of communications a year, in addition to developing and executing creative process improvements. Prior to Anthem, Brunella worked at Samuel Shapiro & Company, Inc. for 15 years. Brunella began in Operations and was then promoted to Team Leader and later to Training, Development & Compliance Analyst. She was then promoted to Marketing Manager to develop strategies for positioning the company for new business and manage all marketing activities. Brunella was further promoted to Senior Manager of Marketing and left the company as its Director of Marketing where she propelled the company to a new level and positioned it as a major player capable of competing with larger industry competitors by introducing new digital, social, and analytic tools that enhanced its ability to disseminate on-brand messaging to both internal and external audiences.

Gabe Tevrizian

Member-at-Large

Director of Marketing
REDW LLC

Gabe Tevrizian is the Director of Marketing for REDW LLC. He is a growth-minded marketing and business development executive with more than two decades of B2B and professional services experience. He drives business results through effective brand management, demand generation and client experience programs while maximizing the firm’s go-to-market growth strategies.

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Mary Yanocha

Member-at-Large

Chief Marketing Officer
Global Tax Management

As Chief Marketing Officer at Global Tax Management, Mary leads the strategic development and operational execution of the firm’s corporate marketing initiatives to drive growth for GTM. She actively partners with firm leadership, regional office leaders, and all service lines to create a unified GTM voice and brand presence.

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Her work centers around developing strategies and leading targeted programs that align with firm goals for the purpose of stimulating demand and capturing interest in GTM’s growing portfolio of corporate tax services on a national scale.

Since joining GTM in 2014, Mary has been instrumental in building the marketing function, establishing a consistent narrative and a complete library of firm collateral, and developing an award-winning website. She has also implemented a CRM platform and marketing automation system, established a contact base of prospective clients, created a content strategy and social media program, and contributed to an impressive firm growth rate of more than 100%.

Mary has spent more than 20 years successfully leading marketing and growth initiatives for professional services organizations. Prior to joining GTM, Mary served as Vice President, Marketing & Sales at PM Solutions, a project management consulting and training company. Notable accomplishments during her last two years with the firm included leading marketing activities that directly contributed to 30% of the company’s revenue from new business acquisitions, generating several million in revenue directly from inbound web inquiries, and growing its database of qualified prospects by nearly 90%.

Mary has been a member of the Association for Accounting Marketing (AAM) since 2018 and currently serves as a Member-at-Large on the Association’s Board of Directors. As part of AAM’s editorial team, Mary has authored numerous articles for Growth Strategies: The Journal of Accounting Marketing and Sales. She is also the author of a chapter for The American Management Association’s AMA Handbook of Project Management, focused on applying project management principles to the marketing function. In addition, Mary is a member of the International Association of Business Communicators (IABC). She earned her B.A. in Communication Studies from West Chester University and her MBA from St. Joseph’s University.

In her free time, Mary enjoys spending time with her husband and two teenage children, golfing whenever she can fit it in, and watching anything on HGTV.

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Rhonda Clark

Executive Director

In 2018, Rhonda joined AAM as the Association Manger managing the day-to-day operations, finances, coordinating key initiatives and the work of staff. Named the Executive Director in 2021, she works closely with the Board of Directors on strategic direction and fulfilling AAM’s mission.

Rhonda has 10 years of experience is association and non-profit management, as well as 20 plus years’ experience in marketing, public relations, business development and event management. She has worked in a number of industries, including government, legal, healthcare and environmental.

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Emily Hensler

Project Coordinator

Emily Hensler is the Project Coordinator for the Association for Accounting Marketing. She supports AAM by coordinating communications, assisting committees, and managing special projects as needed.

She has worked with associations since 2014, supporting them in various positions ranging from members services, program management, and even software implementation.

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