Events
Events
AAM High! Webinar: Techniques for Marketing Authenticity: Being Human!
As techniques for marketing dive more deeply into digital channels and automation, the messaging must remain emotionally engaging and uniquely human. This webinar will explore what marketing authenticity means by addressing brand voice, behaviors and anti-behaviors in our communications channels and how to navigate slop. This is the webinar for bridging between AI efficiency and…
Roundtable: The Seller-Doer Shift: Building Business on Purpose
Most partners got to partner by doing great client work. Then the firm expects them to bring in new business too, and few were ever taught how. In this panel, partners and BD leaders talk about how they actually do it: finding the time, setting expectations, coaching, accountability, and how client service and BD people…
New Member Welcome Call
So you've joined the Association for Accounting Marketing... Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This call will provide an opportunity for you to: - Connect with other new members - Review member benefits - Learn about AAM Connect, the online…
Webinar: How Lutz Built a Top 20 Brand From the Inside Out
Lutz is a mid-sized firm that consistently ranks in the top 20 of the Remarkabrand Index. That didn’t happen by accident. Join Mike Jones and Sam Pagel of Resound for a conversation with Merrick Aurora, Chief Marketing Officer at Lutz, about how her firm got there. We’ll open Lutz’s Index scorecard and look at what…
Virtual Campfire: Closing Strong: Your Year-End Planning Playbook
The final quarter sets the tone for the year ahead, and smart planning can mean the difference between scrambling and succeeding. We’ll discuss how to prioritize initiatives, align with firm leadership, and build a plan that’s both strategic and realistic. Join us for a collaborative session that will help you enter the new year with…