Events

Virtual Campfire: Cross-Selling

Cross selling remains a major challenge for many accounting marketing teams. Join your AAM colleagues as we share our real-world experiences and practical tips for promoting, incentivizing, and reporting on cross selling successes. Facilitators Raissa Evans, Weaver Alyson Fieldman, RockIt Results Kelsey Brewer, McGuire Sponsel

Member Appreciation Week: Nervous System Reset with Microbreaks

Celebrate Member Appreciation Week with us by taking care of our greatest resource... YOU! Join us for a virtual wellness workshop to learn about the stress response and how it affects your nervous system! Discuss the concept of micro-breaks as a stress management tool and experience movement & mindfulness techniques to use throughout the day…

Member Appreciation Week: Desk Stretches for Better Posture

Celebrate Member Appreciation Week with us by taking care of our greatest resource... YOU! Join us for gentle stretches you can do right at your desk to release tension and reset your posture. Melt away any remaining stress with a quick, guided meditation set to calming music. Leave feeling relaxed and focused! Beginners welcome. No…

New Member Welcome Call

So you've joined the Association for Accounting Marketing... Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This call will provide an opportunity for you to: - Connect with other new members - Review member benefits - Learn about AAM Connect, the online…

Virtual Campfire: Marketing Tech Stack

Explore the foundational tools and technologies that power effective marketing in our upcoming session on the Marketing Tech Stack. Join us as we dive into discussions on choosing the right tools, integrating systems, and leveraging technology to streamline operations and enhance engagement. Whether you’re looking to optimize your current setup or build a tech stack…

Virtual Campfire: Segmentation/Personalization

Join a lively conversation with fellow accounting marketers as we explore the essentials of personalization and segmentation in our field. This session offers a chance to share experiences and learn how firms are creatively tailoring their marketing content and campaigns to diverse audiences. We'll discuss real-world examples of successful personalization and segmentation across various channels,…

New Member Welcome Call

So you've joined the Association for Accounting Marketing... Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This call will provide an opportunity for you to: - Connect with other new members - Review member benefits - Learn about AAM Connect, the online…

Virtual Campfire: Budgeting

Delve into the crucial topic of budgeting in our next roundtable discussion. In this session we’ll share best practices for planning, allocating, and managing marketing budgets effectively. Learn from peers about overcoming common challenges and balances, measuring ROI, and ensuring your marketing efforts are both cost-effective and impactful. Join us for a practical conversation that…

Virtual Campfire: Strategic Planning

Join us to discuss how different firms use strategic plans at the firmwide, practice, and industry levels. Explore strategic planning as a framework for goal setting, and explore the many ways that we as marketers can harness its power for action towards growth and other business objectives. Facilitators Raissa Evans, Weaver Alyson Fieldman, RockIt Results Kelsey Brewer, McGuire…

New Member Welcome Call

So you've joined the Association for Accounting Marketing... Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This call will provide an opportunity for you to: - Connect with other new members - Review member benefits - Learn about AAM Connect, the online…