Events
Emerge 2023
What is Emerge? Emerge is marketing and business development reimagined. How we lead teams, speak to and engage with clients, manage brands, and help propel business growth forward has been redefined. It’s not the rules that have changed, it’s the whole game. Emerge is AAM’s one-day virtual conference designed to inspire, transform, and elevate with…
Post-Emerge Workshop: Getting Started with AI for Accounting Marketing
This hands-on workshop will delve into the possibilities presented by ChatGPT and other AI tools for accounting marketing. You'll gain a solid foundation in understanding AI's capabilities, how they work, and how they can be leveraged within your firm. This workshop includes guided, practical exercises and the ability to obtain immediate feedback from our subject…
Virtual Campfire: Marketing Data- What are you Capturing and How are you Using It?
Discover key insights on leveraging data-driven strategies, measuring campaign effectiveness, and optimizing marketing ROI. We'll consider questions like: How can we harness data to better understand client preferences and behaviors? What metrics should we track to evaluate marketing performance? How can we ensure data privacy and security in our marketing efforts? Don't miss this opportunity…
New Member Welcome Call
So you've joined the Association for Accounting Marketing... Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This call will provide an opportunity for you to: - Connect with other new members - Review member benefits - Learn about AAM Connect, the online…
Virtual Campfire: Social Media
Remember when social media was new? Us either. A new social channel or community seems to lauch every year. What channels are still relevant? How are you feeding the social media content beast? And are we still asking, "How do you measure it?" Please come prepared to discuss all things social media. Facilitators Raissa Evans…