Amplify!

Are you a busy professional on the go? Do you enjoy learning about the trends and hot topics in accounting and advisory firm marketing and growth through engaging conversations with leading experts in the industry? AAM’s podcast, Amplify!, is now organized into 4-6-episode seasons that together serve as a master class in one critical and multifaceted aspect of growing CPA and advisory firm’s in today’s marketplace. Play them in order, or play them in line with your priorities or interests — once you listen to one episode, you’ll want to hear how the whole story unfolds in each season.

Featured: Season 2 Episode 1

Strategic Planning for the Future, Observations, and Advice

with Dan Hood, Accounting Today

The Intersection of Marketing and HR for Accounting Firms Strategic Planning for the Future, Observations, and Advice -w- Dan Hood, Accounting Today

Season 2 Episode 6

Mergers, Acquisitions and Private Equity in Strategic Planning

with Allan Koltin, Koltin Consulting Group

The Intersection of Marketing and HR for Accounting Firms Mergers, Acquisitions and Private Equity in Strategic Planning -w- Allan Koltin, Koltin Consulting Group ● M&A has been big in the accounting profession for decades. How is it changing today? What do you think we’ll see in 2023? ● We’ve seen private equity enter the industry…

Season 2 Episode 5

Making DEI a Strategic Priority

with Kimberly Ellison-Taylor, KET Consulting

The Intersection of Marketing and HR for Accounting Firms Making DEI a Strategic Priority -w- Kimberly Ellison-Taylor, KET Consulting ● Why does CX matter? ● How does this differ from client service? ● Where in the client lifecycle should firms be looking at the client experience? ● The voice of the client is important in…

Season 2 Episode 4

Strategic Planning Starts with Buy-In

Gary Thompson

The Intersection of Marketing and HR for Accounting Firms Strategic Planning Starts with Buy-In -w- Gary Thompson ● Why is buy-in at every level an important part of strategic planning? ● How can you get buy-in across the firm at every level? How do you engage your team? ● What are the impacts of doing…

Season 2 Episode 3

Navigating the Increased Complexities to Growth

with Gale Crosley

The Intersection of Marketing and HR for Accounting Firms Navigating the Increased Complexities to Growth -w- Gale Crosley ● How are firms approaching growth today from a strategic level? ● What is the role of niche development in growth today? Is it more or less important than a few years ago? ● Sometimes to grow,…

Season 2 Episode 2

Focus on Creating a Client Experience

with Katie Tolin

The Intersection of Marketing and HR for Accounting Firms Focus on Creating a Client Experience -w- Katie Tolin ● Why does CX matter? ● How does this differ from client service? ● Where in the client lifecycle should firms be looking at the client experience? ● The voice of the client is important in the…

Season 1 Episode 6

New Ways to Retain and Scale Accounting Firm Talent

with Rachel Anevski, CEO & Founder of Matters of Management

On this episode host Mike Jones, CEO and Managing Partner of Resound, sits down with Rachel Anevski, CEO & Founder of Matters of Management. Rachel is a 20 year veteran working with Public Accounting Firms and their clients to create a better workforce for succession planning.

Season 1 Episode 5

The Shifting Landscape of Compensation for Accounting Firms

with Jon Hubbard of Boomer Consulting

On this episode host Mike Jones, CEO and Managing Partner of Resound, sits down with Jon Hubbard, shareholder at Boomer Consulting. Jon is an accomplished consultant and speaker and last year was recognized as a top 20 under 40 Influencer by CPA Practice Advisor.

Season 1 Episode 4

Recruitment for Accounting Firms – 20+ Years of Stories

with Jeff Phillips, founder of Accountingfly

In this episode host Mike Jones, CEO and Managing Partner of Resound, sits down with Jeff Phillips, founder of Accountingfly, the recruitment platform that “is practically singlehandedly awakening the profession to the enormous potential of hiring staff remotely.

Tune into this conversation as Mike and Jeff discuss recruitment for accounting firms.

Season 1 Episode 3

Creating a Remarkable Employee Experience

with Kassi Rushing, Vice President, Organizational Strategy & Employee Experience at Blue Hen Agency

In this episode host Mike Jones, CEO and Managing Partner of Resound, sits down with Kassi Rushing, Vice President, Organizational Strategy & Employee Experience at Blue Hen Agency. Kassi has over the last 20 years, Kassi has been connecting people, processes and resources necessary to create an unrivaled employee experience and make accounting firm cultures their competitive advantage. 

Season 1 Episode 2

Employee Retention Data and Best Practices for Accounting Firms with Mark Horstman of Manager Tools

with Mark Horstman, co-founder of Manager Tools

In this episode, host Mike Jones, CEO and Managing Partner of Resound, sits down with Mark Horstman, co-founder of Manager Tools, a management consulting and training company to discuss the topic of employee retention.

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