Amplify!

Are you a busy professional on the go? Do you enjoy learning about the trends and hot topics in accounting and advisory firm marketing and growth through engaging conversations with leading experts in the industry? AAM’s podcast, Amplify!, is now organized into 4-6-episode seasons that together serve as a master class in one critical and multifaceted aspect of growing CPA and advisory firm’s in today’s marketplace. Play them in order, or play them in line with your priorities or interests — once you listen to one episode, you’ll want to hear how the whole story unfolds in each season.

Featured: Season 4 Episode 1

What a Business Development Executive Does

with Danielle Reynolds, Business Development, Manager with Whitley Penn

A business developer’s day involves a myriad of activities from external meetings with business owners and referral partners to scoping calls for initial client connections.

Episode 7: Comparing Legal and CPA Firm BDEs
Season 4 Episode 7

Comparing Legal and CPA Firm BDEs

with Lee Favor, Director of Business Development with EisnerAmper LLP & Melissa Langley, Director of Client Engagement with K&L Gates LLP

The world of business development demands authenticity, curiosity and adaptability. When comparing the roles of business developers in accounting and legal there are a lot more similarities in their roles than there are differences.

Episode 6: Managing a Sales Person or Team
Season 4 Episode 6

Managing a Sales Person or Team

with Nikki Burgeson, Principal and Director of Sales with Rehmann

When it comes to managing a business developer or a team of business development executives, it’s all about team selling, setting clear expectations and effective pipeline management.

Episode 5: Building a BD Culture That Drives Growth
Season 4 Episode 5

Building a BD Culture That Drives Growth

with Suzanne Reed, CMO with LBMC

A thriving business development culture goes beyond just sales—it’s about engagement and contribution from everyone in the firm.

Episode 4: How Business Developers Work with Marketing
Season 4 Episode 4

How Business Developers Work with Marketing

with Chris Perrino, Principal, Business Development with Barnes Dennig

Fostering collaboration between marketing and business development is the key to success. Conflicting messages can confuse prospects, so you should work toward a “two plus two equals five” approach, harnessing their collective potential.

Episode 3: How Business Developers Work with Firm Leadership
Season 4 Episode 3

How Business Developers Work with Firm Leadership

with Adam Klein, Chief Growth Officer with Bennett Thrasher LLP

Collaboration between business development executives (BDEs) and firm leaders is a recipe for success. The right setup and alignment of objectives are crucial for effective business development efforts.

Episode 2: Compensating a Business Developer
Season 4 Episode 2

Compensating a Business Developer

with Ty Hendrickson, Director, Sales Training & Development, Consultant with Inovautus Consulting

How do you compensate a business development professional, striking the right balance between base salary and commission? Understanding your goals is the first step.

The State of the Industry - Summit Micro Interviews - Part 2
Season 3 Episode 5

The State of the Industry – Micro Interviews from AAM Summit 2023 – Part 2

with 13 attendees of AAM Summit 2023

In this episode, host Mike Jones, Managing Partner of Resound – a brand consultancy – talks with 15 MORE attendees of AAM Summit 2023 about their take on the state of the accounting industry.

Making Employee Experience a Strategic Priority
Season 3 Episode 1

Making Employee Experience a Strategic Priority

with Cheryl Foster

In this episode, host Angie Grissom, Owner and Chief Relationship Officer of The Rainmaker Companies sits down with Cheryl Foster, Chief Growth Officer for HCVT, to discuss why employee experience must be a strategic priority for accounting firms and how to get there.

Strategic Planning with a Focus on Advisory
Season 3 Episode 2

Strategic Planning with a Focus on Advisory

with Josh Beck, Managing Partner of MarksNelson

With this episode, host Angie Grissom, Owner and Chief Relationship Officer of The Rainmaker Companies talks with Josh Beck, Managing Partner of MarksNelson about the importance of strategic planning with advisory services as a focus for the growth-minded accounting firm.

The Impact of Marketing on Firm Operations
Season 3 Episode 3

The Impact of Marketing on Firm Operations

with Kathleen O’Toole, Partner & CMO of PKF O’Connor Davies

In this episode, host Angie Grissom, Owner and Chief Relationship Officer of The Rainmaker Companies talks with Kathleen O’Toole, Partner and CMO of PKF O’Connor Davies about the impact of marketing on accounting firm operations.

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