Are you a busy professional on the go? Do you enjoy learning about the trends and hot topics in accounting and advisory firm marketing and growth through engaging conversations with leading experts in the industry? AAM’s podcast, Amplify!, is now organized into 4-6-episode seasons that together serve as a master class in one critical and multifaceted aspect of growing CPA and advisory firm’s in today’s marketplace. Play them in order, or play them in line with your priorities or interests — once you listen to one episode, you’ll want to hear how the whole story unfolds in each season.
with Danielle Reynolds, Business Development, Manager with Whitley Penn
A business developer’s day involves a myriad of activities from external meetings with business owners and referral partners to scoping calls for initial client connections.
with Lee Favor, Director of Business Development with EisnerAmper LLP & Melissa Langley, Director of Client Engagement with K&L Gates LLP
The world of business development demands authenticity, curiosity and adaptability. When comparing the roles of business developers in accounting and legal there are a lot more similarities in their roles than there are differences.
with Nikki Burgeson, Principal and Director of Sales with Rehmann
When it comes to managing a business developer or a team of business development executives, it’s all about team selling, setting clear expectations and effective pipeline management.
with Suzanne Reed, CMO with LBMC
A thriving business development culture goes beyond just sales—it’s about engagement and contribution from everyone in the firm.
with Chris Perrino, Principal, Business Development with Barnes Dennig
Fostering collaboration between marketing and business development is the key to success. Conflicting messages can confuse prospects, so you should work toward a “two plus two equals five” approach, harnessing their collective potential.
with Adam Klein, Chief Growth Officer with Bennett Thrasher LLP
Collaboration between business development executives (BDEs) and firm leaders is a recipe for success. The right setup and alignment of objectives are crucial for effective business development efforts.
with Ty Hendrickson, Director, Sales Training & Development, Consultant with Inovautus Consulting
How do you compensate a business development professional, striking the right balance between base salary and commission? Understanding your goals is the first step.
with 13 attendees of AAM Summit 2023
In this episode, host Mike Jones, Managing Partner of Resound – a brand consultancy – talks with 15 MORE attendees of AAM Summit 2023 about their take on the state of the accounting industry.
with Cheryl Foster
In this episode, host Angie Grissom, Owner and Chief Relationship Officer of The Rainmaker Companies sits down with Cheryl Foster, Chief Growth Officer for HCVT, to discuss why employee experience must be a strategic priority for accounting firms and how to get there.
with Josh Beck, Managing Partner of MarksNelson
With this episode, host Angie Grissom, Owner and Chief Relationship Officer of The Rainmaker Companies talks with Josh Beck, Managing Partner of MarksNelson about the importance of strategic planning with advisory services as a focus for the growth-minded accounting firm.
with Kathleen O’Toole, Partner & CMO of PKF O’Connor Davies
In this episode, host Angie Grissom, Owner and Chief Relationship Officer of The Rainmaker Companies talks with Kathleen O’Toole, Partner and CMO of PKF O’Connor Davies about the impact of marketing on accounting firm operations.
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