Communications
In a profession built on precision and trust, marketing can often feel like a minefield. Too flashy and you risk undermining your credibility, too safe and you blend into the background. But across the accounting industry, a quiet revolution is underway. It’s not driven by trend-chasing or jargon-heavy campaigns, but by something much more authentic: storytelling.
If you still think of press releases as a media relations tool and nothing more, it’s time for a reframe. In the age of AI-powered search, your earned media strategy has quietly become one of your most important visibility levers and most accounting firms aren’t taking advantage of it yet.…
By Katie Tolin and Dr. Rachel Anevski AI has officially crossed the line from “interesting experiment” to everyday marketing tool. Accounting marketers are using it to write website copy, summarize webinars, create imagery, shape firm positioning and even help HR write job descriptions. In many firms, AI is now part…
Private equity’s expanding presence in accounting has elevated a once-technical issue into brand strategy territory: when and how professionals may publicly use the CPA license in PE accounting firms.
Imagine a 1950s housewife, staring at a television ad for a machine that would wash dishes automatically and could be easily installed in her kitchen. It promised speed and convenience. It also provided facts and benefits such as: Washes up to 62 dirty dishes, plus glasses and flatware Costs less…
Alligator or Wolf? When developing a print ad campaign for a Minnesota CPA firm that is trying to gain visibility in the Florida business community, would you choose an alligator or a wolf as the primary image? Maybe neither. It depends on the message. However, a wolf image in a…
Social media is no longer just a brand awareness tool—it’s a powerful driver of culture, recruiting, and even lead generation for accounting firms. But with so many platforms and tools available, it’s easy to get overwhelmed or stuck in outdated workflows. In this episode of Amplify, Meg Hoevener, Marketing Manager…
Video is no longer optional for accounting firm marketing. The combination of easier production tools and buyers becoming more comfortable with video content has created an environment where firms that embrace video have a real advantage…and firms that haven’t will need to catch up Video also solves a growing trust problem. When someone sees a text post…
Webinars have become a cornerstone of modern accounting firm marketing. But as attendance grows and expectations rise, many firms are discovering that their old platforms can’t keep up. If your webinar process feels clunky, time-consuming, or disconnected from your growth goals, you’re not alone. In this episode of Amplify, Meg Hoevener,…
If you think the window to generate revenue from the One Big Beautiful Bill (OBBBA) has closed, it hasn’t. The headlines may have faded, but the firms that treated this legislation as a growth opportunity are still converting it into conversations, visibility and new work. In a recent AAM High…
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Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.