Managing the Talent Pipeline

Managing the Talent Pipeline: Staying Connected with Candidates

By Eric Elmore / October 19, 2022

Like many other professions, accounting is experiencing a talent shortage. Fewer university students are pursuing accounting degrees, fewer accountants are pursuing CPA licensure and more experienced professionals are leaving the job market or changing careers. This means we are all pulling from a shrinking pool of professionals who now have…

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When outsourcing makes sense|

6 Times When Outsourcing Makes Sense

By Denise Asker / August 15, 2022

Wouldn’t it be nice to have a full-time staff of stellar project managers, technical experts, writers, strategists and PR pros? The reality is your marketing budget likely only stretches so far — and you might even be a marketing team of one. So how do you tackle everything on your…

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How To Get More Accounting Clients - Tell a Story: Image of a book with the pages fluttering open|How To Get More Accounting Clients - Tell a Story: Image of a book with the pages fluttering open

How To Get More Accounting Clients: Bringing Clients into the Story

By Laura Metz / March 22, 2022

Breaking Down and Breaking Through: Bringing Clients into the Story Our job as marketers is to tell a story. While there aren’t many accounting stories that begin with “Once upon a time…” that doesn’t make them any less exciting or impactful. That is, until the technical jargon enters the scene.…

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Marketing Strategy

Articles of Interest: Marketing and Firm Culture

By Jake Fugett / February 18, 2022

Marketers have a lot on their plate: campaigns, eblasts, social media, websites, and more. These are all pivotal duties for our firms, but unfortunately some of the less-tangible aspects of our jobs fall to wayside for the more tangible tasks. Company culture is often hard to define. Some might even…

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The Great Resignation|

The Great Resignation: The Impact of Culture

By Christine Hollinden / February 17, 2022

Today’s Labor Market Today’s labor environment is extremely fluid, and not in a good way. The U.S. has experienced record high resignations; in fact, resignations hit an all-time high in November 2021 with more than 4.5 million employees quitting their jobs – and most without a fallback plan. To exacerbate…

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Tips for Communicating Across Generations|

5 Tips for Communicating Across Generations

By Emily Taibl / January 20, 2022

As marketers, we handcraft our messages. We need to know our audience, their pain points, their goals, and what is important to them. But when it comes to communication within our own firms, it’s easy to forget that our colleagues are their own audience. We’re usually working too fast or…

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DEI and Onboarding|

DEI and Onboarding: 3 Easy Tips to Craft These Strategies Together

By Rachel Pompeani / January 20, 2022

Diversity, Equity, and Inclusion (DEI) has become a pressing topic for many accounting firms. From developing a mission statement to training your employees to altering your communications, DEI strategies are endless. And they are equally important across your firm. So how do you get started? How do you change your…

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Picture of two puzzle pieces and separate hands bringing them together - Marketing and HR Working Together featured image|Picture of two puzzle pieces and separate hands bringing them together - Marketing and HR Working Together featured image

Bringing Marketing and HR Together for a Growth-Focused Firm

By Sammi Dittloff / December 2, 2021

What is the level of interaction between HR and marketing at your firm? Does it feel siloed with no overlap? Is it hard for you to determine where partnerships may benefit both departments? In our recent AAM High Webinar, we heard from Stephanie Gandsey, Marketing Director at DHJJ; Laura Norek,…

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Recruit Through Your Website|

How to Make Your Website a Recruiting Powerhouse

By Jake Fugett / November 18, 2021

When designing a website, there are many things marketers have to consider: the layout, all necessary pages, easy contact options, etc. One of these important items is how easy it is for a potential client to find their way to the information they’re seeking. But have you ever stopped to…

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Recruiting Tips for Accounting Marketers|

Top 8 Recruiting Tips for Accounting Marketers

By Aaron Welch / November 18, 2021

If you’re reading this, you’re almost certainly aware of the acute talent shortage that is facing the accounting profession today. The problem is at least simple to define: firms are competing for an increasingly smaller pool of qualified candidates. 2019, the most recent year AICPA reported on the matter, saw…

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Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.

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Featured: Season 2 Episode 1

Strategic Planning for the Future, Observations, and Advice

with Dan Hood, Accounting Today

The Intersection of Marketing and HR for Accounting Firms Strategic Planning for the Future, Observations, and Advice -w- Dan Hood, Accounting Today