Unlocking AI

Embracing AI: Content Creation Strategies for Accounting Marketers

By Jill Jacobs / April 2, 2024

The constant launch of new AI tools and techniques can be overwhelming. Many accounting marketers have found that using AI to assist with content production is a practical way to get started. A recent AAM High! Webinar—From Hype to Practical Application: AI for Accounting Marketers offered actionable techniques for using AI…

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How Firms Use Intranets to Boost Employee Communication and Engagement

How Firms Use Intranets to Boost Employee Communication and Engagement

By Ian McManis / January 25, 2024

In the fast-paced world of accounting, where accuracy, communication, and collaboration are paramount, information is essential for firms aiming to maintain an effective and engaged workforce. We each spend hours a day drafting, reading, and responding to emails. A loaded inbox can be an inconvenience at best, and a downright…

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PR for Accounting - PR letters made out of metal lit and shadowed

PR for Accounting: Reasons and Methods to Work With a PR Professional

By Dawn Wagenaar / November 30, 2023

Have you considered what PR for accounting can look like at your firm? Over more than 17 years of supporting professional service firms with communications, my agency has experienced many client situations that required delicate public relations. These situations can include: Angry clients Challenging M&A negotiations Negative search results Illness…

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Managing the Talent Pipeline

Managing the Talent Pipeline: Staying Connected with Candidates

By Eric Elmore / October 19, 2022

Like many other professions, accounting is experiencing a talent shortage. Fewer university students are pursuing accounting degrees, fewer accountants are pursuing CPA licensure and more experienced professionals are leaving the job market or changing careers. This means we are all pulling from a shrinking pool of professionals who now have…

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When outsourcing makes sense|

6 Times When Outsourcing Makes Sense

By Denise Asker / August 15, 2022

Wouldn’t it be nice to have a full-time staff of stellar project managers, technical experts, writers, strategists and PR pros? The reality is your marketing budget likely only stretches so far — and you might even be a marketing team of one. So how do you tackle everything on your…

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How To Get More Accounting Clients - Tell a Story: Image of a book with the pages fluttering open|How To Get More Accounting Clients - Tell a Story: Image of a book with the pages fluttering open

How To Get More Accounting Clients: Bringing Clients into the Story

By Laura Metz / March 22, 2022

Breaking Down and Breaking Through: Bringing Clients into the Story Our job as marketers is to tell a story. While there aren’t many accounting stories that begin with “Once upon a time…” that doesn’t make them any less exciting or impactful. That is, until the technical jargon enters the scene.…

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Marketing Strategy

Articles of Interest: Marketing and Firm Culture

By Jake Fugett / February 18, 2022

Marketers have a lot on their plate: campaigns, eblasts, social media, websites, and more. These are all pivotal duties for our firms, but unfortunately some of the less-tangible aspects of our jobs fall to wayside for the more tangible tasks. Company culture is often hard to define. Some might even…

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The Great Resignation|

The Great Resignation: The Impact of Culture

By Christine Hollinden / February 17, 2022

Today’s Labor Market Today’s labor environment is extremely fluid, and not in a good way. The U.S. has experienced record high resignations; in fact, resignations hit an all-time high in November 2021 with more than 4.5 million employees quitting their jobs – and most without a fallback plan. To exacerbate…

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Tips for Communicating Across Generations|

5 Tips for Communicating Across Generations

By Emily Taibl / January 20, 2022

As marketers, we handcraft our messages. We need to know our audience, their pain points, their goals, and what is important to them. But when it comes to communication within our own firms, it’s easy to forget that our colleagues are their own audience. We’re usually working too fast or…

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DEI and Onboarding|

DEI and Onboarding: 3 Easy Tips to Craft These Strategies Together

By Rachel Pompeani / January 20, 2022

Diversity, Equity, and Inclusion (DEI) has become a pressing topic for many accounting firms. From developing a mission statement to training your employees to altering your communications, DEI strategies are endless. And they are equally important across your firm. So how do you get started? How do you change your…

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Featured: Season 5 Episode 1

The Digital Lead Gen Process For Accounting Firms

with David Toth of Winding River Consulting

Explore expert strategies for digital marketing success with the latest insights on SEO, content strategy, lead generation and more.