Posts By
Taylor Bartosiewicz
Taylor Bartosiewicz is a Marketing Associate Level 3 for Yeo & Yeo, a leading advisory firm in Michigan. Her role is to support the marketing strategy of Yeo & Yeo's family of businesses. She creates marketing materials, including advertisements, blog content, and social media posts, to show how Yeo & Yeo helps its clients, community, and colleagues thrive.
With the rise of AI-driven search platforms, Google’s shift away from third-party cookies, and a flood of new digital tools, traditional marketing metrics are in flux. I recently sat down with Yeo & Yeo’s Digital Marketing Coordinator, James Kuch, to explore some of these trends and gain insight into how…
Public relations (PR) can work wonders for accounting firms looking to build their brand, attract new clients and boost their reputation. As accounting marketers, we have the exciting job of managing and promoting our firm’s image. If you’re looking to dip your toes into the PR pool, here are three…
In today’s world, people are inundated with information, and breaking through the noise can be a formidable challenge. For accounting firms navigating mergers, rebranding or launching new services, the importance of paid advertising is more pronounced than ever. In this era of constant connectivity, where attention is a limited commodity,…
Internal newsletters can be great tools to not only keep people informed but to build culture. These newsletters typically include updates on company news, achievements, and important announcements, to name a few. Discover key elements to include when crafting compelling internal newsletters. Check out this infographic.
The accounting industry has been facing significant challenges in recruiting new talent, despite the growing demand for accounting professionals. According to the American Institute of Certified Public Accountants, fewer people are graduating with accounting degrees than in years past. The situation has been further compounded by the COVID-19 pandemic, which…
“Let’s wait until after the 18th.” It’s a phrase we are all familiar with during the height of the busy season. It can be frustrating as an accounting marketer to put everything on hold, especially during a time when the most people are interacting with your brand. So, what are…
Over the past couple of years, accounting firms around the world have had to adapt to a disruptive, uncertain landscape. They have been forced to transform their processes, reexamine their working environments and contribute to businesses’ economic recovery. Now that the dust has (mostly) cleared from the pandemic, lasting changes…
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Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.