Marketing
Welcome to CPA Growth Trends! This all-new AAM blog is a destination where you can find strategies, tools and knowledge focused on growing CPA firms. Adding a new platform for engagement is quite the undertaking, and AAM’s knowledge footprint grows whenever we do. We are proud to bring this blog…
Growth encompasses disciplines including marketing, advertising, social media, communication, public relations, business development, innovation, data analysis and much more. Add to that recruiting, technology, M&A, practice management, and all of the other areas of firm management that growth impacts, and you clearly see why growth is one of the top…
Podcasting: The Next Frontier of Content Production for Accounting Firms Using podcasting as a vehicle for getting into your customer’s ear (so to speak) has never been more popular than it is today. And for those looking to market professional services to the world’s business leaders, now is a great…
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Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.