Posts By
Abbey Kanellakis
Abbey Kanellakis is a content development specialist at Rea & Associates, a regional CPA and business consulting firm headquartered in New Philadelphia, Ohio. With more than a decade of content development, marketing and public relations experience, she is responsible for supporting the firm’s content initiatives across a variety of mediums. In 2016, Rea’s podcast, Unsuitable on Rea Radio, earned Marketing Achievement Awards from AAM for Video and Multimedia (Program Budget Above $10,000) and Member’s Choice. It was also a finalist for the Content Marketing Institute’s 2016 Content Marketing Award for Best Podcast/Audio Series. She can be reached at abbey.kanellakis@reacpa.com.
What’s great about blogging is that, if used strategically, it can allow you to generate additional firm awareness, present your firm leaders as thought leaders and can reveal ample cross-selling opportunities. In my own experience over the years, I’ve revealed some best practices and, you know what they say, sharing…
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AI in Accounting Marketing: It’s not Science-Fiction Since entering the accounting marketing profession, I’ve had my fair share of great moments. But some of my favorites have been simply sitting down and having conversations with our accountants. As someone with what I can only describe as a mental aversion to…
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Todd Cohen ‘Smashes The Stereotype Of Sales’ On AAM’s Monthly Podcast Series, AAMplify! Todd Cohen says EVERYBODY’S in sales. Do you believe him? I didn’t – at first. I mean, I wouldn’t include “sales” as part of my elevator speech when meeting new people. And “sales” is certainly not a…
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Podcasting: The Next Frontier of Content Production for Accounting Firms Using podcasting as a vehicle for getting into your customer’s ear (so to speak) has never been more popular than it is today. And for those looking to market professional services to the world’s business leaders, now is a great…
Read MoreWelcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
Strategic Planning for the Future, Observations, and Advice
with Dan Hood, Accounting Today
The Intersection of Marketing and HR for Accounting Firms Strategic Planning for the Future, Observations, and Advice -w- Dan Hood, Accounting Today