Posts By
Abbey Kanellakis

Abbey Kanellakis is a content development specialist at Rea & Associates, a regional CPA and business consulting firm headquartered in New Philadelphia, Ohio. With more than a decade of content development, marketing and public relations experience, she is responsible for supporting the firm’s content initiatives across a variety of mediums. In 2016, Rea’s podcast, Unsuitable on Rea Radio, earned Marketing Achievement Awards from AAM for Video and Multimedia (Program Budget Above $10,000) and Member’s Choice. It was also a finalist for the Content Marketing Institute’s 2016 Content Marketing Award for Best Podcast/Audio Series. She can be reached at

So You’re Thinking About Starting A Blog At Your Firm?

By Abbey Kanellakis / May 28, 2019

What’s great about blogging is that, if used strategically, it can allow you to generate additional firm awareness, present your firm leaders as thought leaders and can reveal ample cross-selling opportunities. In my own experience over the years, I’ve revealed some best practices and, you know what they say, sharing…

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AI in Accounting Marketing - AAMPlify Season 4

Get Your Geek On: AI In Accounting Marketing

By Abbey Kanellakis / April 17, 2019

AI in Accounting Marketing: It’s not Science-Fiction Since entering the accounting marketing profession, I’ve had my fair share of great moments. But some of my favorites have been simply sitting down and having conversations with our accountants. As someone with what I can only describe as a mental aversion to…

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AAMplify! - Accounting Firm Growth|AAMplify! S3:E3 - Accounting Firm Growth

I’m Selling Myself Everyday…Are You Buying?

By Abbey Kanellakis / April 20, 2018

Todd Cohen ‘Smashes The Stereotype Of Sales’ On AAM’s Monthly Podcast Series, AAMplify! Todd Cohen says EVERYBODY’S in sales. Do you believe him? I didn’t – at first. I mean, I wouldn’t include “sales” as part of my elevator speech when meeting new people. And “sales” is certainly not a…

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AAMlify Podcast - CPA Firm Marketing

This Accounting Podcast Is Booming!

By Abbey Kanellakis / June 6, 2017

Podcasting: The Next Frontier of Content Production for Accounting Firms Using podcasting as a vehicle for getting into your customer’s ear (so to speak) has never been more popular than it is today. And for those looking to market professional services to the world’s business leaders, now is a great…

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Featured: Season 2 Episode 1

Strategic Planning for the Future, Observations, and Advice

with Dan Hood, Accounting Today

The Intersection of Marketing and HR for Accounting Firms Strategic Planning for the Future, Observations, and Advice -w- Dan Hood, Accounting Today