Welcome to the AAM Blog – CPA Growth Trends
Growth encompasses disciplines including marketing, advertising, social media, communication, public relations, business development, innovation, data analysis and much more. Add to that recruiting, technology, M&A, practice management, and all of the other areas of firm management that growth impacts, and you clearly see why growth is one of the top issues facing firms today.
If you are responsible for the growth of a CPA firm, then you have found a new favorite resource. This blog is where you will find information related to all those areas as they apply to the accounting industry. The Association for Accounting Marketing is dedicated to growing people and practices. Here you will grow your personal knowledge and get ideas to increase top-line revenue.
It’s been quite a journey, but AAM is excited that CPA Growth Trends has finally arrived! The website team has been working hard with the assistance of Skoda Minotti to deliver a quality blog, which will allow AAM to share the great thought leadership we’re known for with a much larger audience. Let us know what you think, and please share any suggestions you have to help us make it better.
About Lauren Clemmer
Lauren Clemmer is the Executive Director for the Association for Accounting Marketing. Prior to becoming the director, Lauren was an active member, participating in the Membership Satisfaction committee and then as co-chair of Virtual Education which includes AAM High Webinars and Virtual Campfires. In her role as executive director, Lauren works with the with the board president, the executive committee and the board of directors to drive AAM’s vision and strategic plan. Her responsibilities include the general administration of all AAM business, managing vendor and partner relationships, enhancing member engagement and loyalty, and serving as the voice of membership. Lauren gives back to her community as a member of the Women’s Board for the Boy and Girls Clubs of Cleveland.
Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
Compensation Changes in Accounting Firms – Intersection of HR & Marketing with Andrea Sardon, PBMares
with Andrea Sardone from PBMares
Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.