Posts By
Kayla Juba

Kayla Juba is the Senior Marketing Specialist for Brown Plus, a premier advisory firm providing accounting, assurance, tax and consulting services across the Mid-Atlantic region. She received her Bachelor of Arts degree in Communication/Journalism from Shippensburg University. Kayla has more than nine years of experience in marketing communications and has worked in accounting marketing for over three years. Prior to joining Brown Plus, Kayla worked in event planning and fundraising for several nonprofit organizations in the Central Pennsylvania area.

Hot Topic: 12 Employee Resource Group (ERG) Ideas for Your Firm

By Kayla Juba / April 24, 2024

Employee Resource Groups (ERGs) are voluntary groups of employees who share common characteristics or life experiences. Their primary objective is to cultivate a more diverse and inclusive workplace environment, offering support, advancing career paths and nurturing personal growth among members. ERGs serve as catalysts for promoting diversity, nurturing talent, fostering…

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Meet a Member: Becky Weiand

By Kayla Juba / February 21, 2024

JUST THE FACTS: Name: Becky Weiand Title: Digital Marketing Manager Years of Experience: 10 College Name & Degree(s): Walsh University – Bachelor of Arts degree in Marketing Firm Name: Rea & Associates, Inc. Firm City & State: New Philadelphia, Ohio Firm Size: 450 employees Email Address: [email protected] Professional Memberships: Association…

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Articles of Interest: Internal Communications

By Kayla Juba / November 17, 2023

Our November Articles of Interest includes helpful links outlining the different types of internal messaging; tactics and tools you should be using; top internal communications trends from the past year; award-winning intranet design highlights and tips for writing your employee newsletter “like you give a damn.” 10 Types of Internal…

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Beginner’s Guide & Seasoned Marketer: MarTech Stack Comparison

By Kayla Juba / August 18, 2023

Written by Co-Authors: Rachael McGrew, Landmark CPAs & Kayla Juba, BSSF Marketing technology (MarTech) includes a vast range of software and tools that assist in achieving marketing goals and objectives. CRMs, social media scheduling platforms, graphic design/video editing tools, website hosting software and data analytics software are all examples of MarTech.…

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Articles of Interest: Digital Marketing Strategy

By Kayla Juba / July 21, 2023

The Definitive Guide to Marketing Automation from Adobe – Marketing automation is a must-have for modern marketing teams, as it allows businesses to save time and money, measure and optimize marketing investments and grow revenue faster. A versatile marketing automation platform encompasses marketing campaigns across all channels, including email marketing,…

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Meet a Member: Jeshanah Fox

By Kayla Juba / April 19, 2023

JUST THE FACTS: Name: Jeshanah Fox Title: Marketing Director Years of Experience: Over 9 years College Name & Degree(s): Penn State University – Bachelor of Arts degree in English Firm Name: Brown Schultz Sheridan & Fritz Firm City & State: Camp Hill, PA Firm Size: More than 140 team members…

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Meet a Member: Jaimi Koechel

By Kayla Juba / March 16, 2023

Jaimi Koechel, Director, Marketing – Baker Tilly US, LLP JUST THE FACTS: Name: Jaimi Koechel Title: Director, Marketing Years of Experience: 20 College Name & Degree(s): Arizona State University West – Bachelor of Applied Science, Communications Firm Name: Baker Tilly US, LLP Firm City & State: Chicago, IL Firm Size:…

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First-Timer’s Guide to Summit|

First-Timer’s Guide to Summit

By Kayla Juba / May 19, 2022

From May 2 through May 4, 2022, I had the privilege of attending the AAM Summit for the first time. This year’s Summit was held at the exquisite Omni Hotel in Louisville, Kentucky, just days before the start of the Kentucky Derby. I started in my firm’s marketing department over…

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Featured: Season 5 Episode 1

The Digital Lead Gen Process For Accounting Firms

with David Toth of Winding River Consulting

Explore expert strategies for digital marketing success with the latest insights on SEO, content strategy, lead generation and more.