Marketing
The accounting industry is undergoing a major digital transformation accelerated by the COVID-19 pandemic. While traditional methods of growth will always be important, creating a digital culture and strategy is imperative to build scalable and repeatable methods of growth. Many firms are investing in digital marketing tactics such as SEO,…
Accounting and advisory firms have traditionally relied on word-of-mouth recommendations from satisfied clients to grow. But in this digital age, Google reviews are the new word-of-mouth recommendations. If a prospect finds your firm on Google — and it’s likely they will since 80% to 90% of buying decisions now include…
Navigating the path toward greater inclusivity can feel overwhelming. There’s so much to do, so where do you start? When it comes to the inclusion piece of diversity, equity, and inclusion (DEI), how can marketers move the needle? One thing comes to mind: your company’s website. On Tuesday, June 20,…
Marketing and business development departments within CPA firms have been tasked with doing just about everything except delivering client service. (Fortunately, we’re never asked to help prepare a tax return!) But as growth leaders, we need to prioritize customer acquisition and that means generating more leads for our firm. That…
The Definitive Guide to Marketing Automation from Adobe – Marketing automation is a must-have for modern marketing teams, as it allows businesses to save time and money, measure and optimize marketing investments and grow revenue faster. A versatile marketing automation platform encompasses marketing campaigns across all channels, including email marketing,…
As digital marketing continues to dominate, as well as the power of personalization, there is no better time to start thinking about an account-based marketing (ABM) strategy. So, let’s start at the beginning, what exactly is ABM? According to Hubspot, account-based marketing is a focused growth strategy in which Marketing…
Paid search advertising is not only a digital marketing strategy, but a cost-effective way to target users who are specifically searching for your services. “Pay-per-click” or PPC is one of the most common forms of this type of advertising, as you only pay if a user clicks on your advertisement…
Today’s social media trends will quickly be tomorrow’s old news. Thanks to TikTok, video continues to dominate across all platforms and serves as an entertainment outlet. Everyone is jumping on short-form videos as they allow authentic storytelling, and a are medium to bring value to followers. AI is here to…
The 2023 AAM Summit was host to a long lineup of fantastic speakers with topics ranging from technology, talent and growth to balancing success and mindfulness to achieve bliss. Here are some of the top speakers worth following for news and insights. Summit Keynotes Kimberly Ellison Taylor, Founder and CEO,…
Marketers have access to more knowledge and data than ever before, but collecting data, tracking trends, and reporting on marketing activities for the sake of reporting are not sufficient to gain the respect of our partners. No marketer wants to waste time and resources collecting and presenting data that goes…
Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.