Posts By
Tanya Doescher

Tanya is the Director of Marketing at a Delta Consulting Group. She is responsible for developing and executing the firm’s overall growth goals and objectives, and oversees the development, implementation and execution of Delta’s marketing strategy.

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Articles of Interest: Internal Communications & Employee Engagement

By Tanya Doescher / April 24, 2024

Effective communication plays a crucial role in shaping the level of engagement within an organization. The following articles delve into the complex relationship between internal communications and employee engagement. They offer insights, best practices and strategies for organizations to enhance engagement levels through effective communication. Innovative Strategies for Enhancing Internal…

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Beginner’s Guide: Empower Employees for Excellent CX

By Tanya Doescher / March 21, 2024

Training employees in Client Experience (CX) is fundamental for ensuring that they understand both the importance of delivering exceptional service to clients, and what “good CX” looks like at your firm. When training employees on CX, it is essential to communicate the importance of CX as it relates to the…

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Beginner’s Guide: Utilizing Paid Advertising for Recruiting

By Tanya Doescher / January 23, 2024

Accounting firms employ various paid advertising and digital marketing strategies to enhance their recruitment efforts. Creating an effective paid advertising and digital marketing strategy for accounting recruiting involves a combination of targeted approaches to reach and connect with the right candidates. Is paid advertising part of your firm’s overall recruiting…

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Meet a Member: Jade Reichling

By Tanya Doescher / October 30, 2023

JUST THE FACTS Name: Jade Reichling Title: Director, Client Experience Years of Experience: 18 College Name & Degree(s): Harvard University, BA with Honors in Sociology Firm Name: EisnerAmper Firm City & State: National, NY HQ, I’m located in Miami, FL Firm Size: Nearly 4,000 employees including 400 partners. Email Address:…

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Seasoned Marketer: Top AI Tools for Data Analytics

By Tanya Doescher / September 21, 2023

Today more than ever, data analytics is an essential tool marketers need and use to make informed decisions. With the amount of data available, it can be overwhelming and simply too time consuming to analyze it manually. Artificial intelligence has transformed the process, and today, we have countless tools to…

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Hot Topic: Social Media Trends | Platform Updates

By Tanya Doescher / July 21, 2023

Today’s social media trends will quickly be tomorrow’s old news. Thanks to TikTok, video continues to dominate across all platforms and serves as an entertainment outlet. Everyone is jumping on short-form videos as they allow authentic storytelling, and a are medium to bring value to followers. AI is here to…

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Meet a Member: Lily Morris

By Tanya Doescher / June 16, 2023

JUST THE FACTS Name: Lily Morris Title: Internal Communications Specialist Years of Experience: 2 College Name & Degree(s): A., Strategic Communications – High Point University Master’s in Business Administrations – Meredith College Firm Name: Johnson Lambert Firm City & State: We have eight offices, but I am in Raleigh, NC…

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Beginner’s Guide: Creating a Strategic Plan? Top Questions to Get Started

By Tanya Doescher / April 19, 2023

In today’s evolving business climate, it is imperative to understand the foundation on which your firm stands and to know where it is headed. Strategic planning is the foundation for growth and sustainability, and is an essential component of any accounting firm. Without a plan, the firm will likely struggle…

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Seasoned Marketer: Marketing’s Role in the Difficult Conversations

By Tanya Doescher / March 20, 2023

Difficult conversations can be painful. Today more than ever, accounting firms are taking a real hard look at their clients and becoming even more selective on the ones they onboard. Most firms are struggling to maintain enough staff to handle their current client base while still having goals for continued…

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Articles of Interest: The Evolving Accounting Landscape

By Tanya Doescher / January 19, 2023

The accounting industry has undergone a significant transformation over the past few years. With remote work now the norm, how has marketing’s role changed? The industry is being shaped and altered by several trends and forces. As a marketer in the accounting industry, here are a few articles that will…

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Featured: Season 5 Episode 1

The Digital Lead Gen Process For Accounting Firms

with David Toth of Winding River Consulting

Explore expert strategies for digital marketing success with the latest insights on SEO, content strategy, lead generation and more.