Posts By
Tanya Doescher

Tanya is the Marketing Director at Melton & Melton, LLP, one of Houston’s largest independently owned accounting firms. She is responsible for developing and executing the firm’s overall growth goals and objectives. She oversees and leads the marketing, strategic partnerships and business development activities, and is responsible for branding, strategy, advertising, corporate communications, public relations and improving organizational efficiency.

Beginner’s Guide: Creating a Strategic Plan? Top Questions to Get Started

By Tanya Doescher / April 19, 2023

In today’s evolving business climate, it is imperative to understand the foundation on which your firm stands and to know where it is headed. Strategic planning is the foundation for growth and sustainability, and is an essential component of any accounting firm. Without a plan, the firm will likely struggle…

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Seasoned Marketer: Marketing’s Role in the Difficult Conversations

By Tanya Doescher / March 20, 2023

Difficult conversations can be painful. Today more than ever, accounting firms are taking a real hard look at their clients and becoming even more selective on the ones they onboard. Most firms are struggling to maintain enough staff to handle their current client base while still having goals for continued…

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Articles of Interest: The Evolving Accounting Landscape

By Tanya Doescher / January 19, 2023

The accounting industry has undergone a significant transformation over the past few years. With remote work now the norm, how has marketing’s role changed? The industry is being shaped and altered by several trends and forces. As a marketer in the accounting industry, here are a few articles that will…

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Supporting your Recruiting Team

Supporting your Recruiting Team During the Great Resignation and Beyond

By Tanya Doescher / October 19, 2022

We have all heard about the “Great Resignation” and how the talent pool for the accounting profession is dwindling. If you are new to marketing for accounting, you are likely wondering what the reality of the current accounting profession landscape is and how you can contribute to the recruitment process…

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Marketing Strategy Planning|

Marketing Strategy Planning — Where to Start?

By Tanya Doescher / September 20, 2022

Does your firm have a marketing strategy in place today, or are you finding yourself starting from ground zero and unsure where to begin? Whether you are new to accounting marketing, or are in a position to create a marketing strategy plan, knowing what information is needed to get started…

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Articles of Interest

Articles of Interest: Marketing Team of One and When to Outsource

By Tanya Doescher / August 15, 2022

Are you a marketing team of one (or maybe a few) that never seems to have enough time? No matter your superpowers, one person cannot be an expert in every aspect of marketing, and a time will come to call in help. These articles discuss how marketing teams of one…

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Marketing Moving During Busy Season|

How to Keep Marketing Moving During Busy Season

By Tanya Doescher / March 22, 2022

Busy season is now in full swing, and no matter how much planning growth professionals conducted in the previous months, it is inevitable that marketing and business development efforts have slowed down. That may be the case for some, but it does not have to be! How can we continue…

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Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.

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Featured: Season 2 Episode 1

Strategic Planning for the Future, Observations, and Advice

with Dan Hood, Accounting Today

The Intersection of Marketing and HR for Accounting Firms Strategic Planning for the Future, Observations, and Advice -w- Dan Hood, Accounting Today