Posts By
Tanya Doescher

Tanya is the Director of Marketing at a Delta Consulting Group. She is responsible for developing and executing the firm’s overall growth goals and objectives, and oversees the development, implementation and execution of Delta’s marketing strategy.

Meet a Member: Jade Reichling

By Tanya Doescher / October 30, 2023

JUST THE FACTS Name: Jade Reichling Title: Director, Client Experience Years of Experience: 18 College Name & Degree(s): Harvard University, BA with Honors in Sociology Firm Name: EisnerAmper Firm City & State: National, NY HQ, I’m located in Miami, FL Firm Size: Nearly 4,000 employees including 400 partners. Email Address:…

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Seasoned Marketer: Top AI Tools for Data Analytics

By Tanya Doescher / September 21, 2023

Today more than ever, data analytics is an essential tool marketers need and use to make informed decisions. With the amount of data available, it can be overwhelming and simply too time consuming to analyze it manually. Artificial intelligence has transformed the process, and today, we have countless tools to…

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Hot Topic: Social Media Trends | Platform Updates

By Tanya Doescher / July 21, 2023

Today’s social media trends will quickly be tomorrow’s old news. Thanks to TikTok, video continues to dominate across all platforms and serves as an entertainment outlet. Everyone is jumping on short-form videos as they allow authentic storytelling, and a are medium to bring value to followers. AI is here to…

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Meet a Member: Lily Morris

By Tanya Doescher / June 16, 2023

JUST THE FACTS Name: Lily Morris Title: Internal Communications Specialist Years of Experience: 2 College Name & Degree(s): A., Strategic Communications – High Point University Master’s in Business Administrations – Meredith College Firm Name: Johnson Lambert Firm City & State: We have eight offices, but I am in Raleigh, NC…

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Beginner’s Guide: Creating a Strategic Plan? Top Questions to Get Started

By Tanya Doescher / April 19, 2023

In today’s evolving business climate, it is imperative to understand the foundation on which your firm stands and to know where it is headed. Strategic planning is the foundation for growth and sustainability, and is an essential component of any accounting firm. Without a plan, the firm will likely struggle…

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Seasoned Marketer: Marketing’s Role in the Difficult Conversations

By Tanya Doescher / March 20, 2023

Difficult conversations can be painful. Today more than ever, accounting firms are taking a real hard look at their clients and becoming even more selective on the ones they onboard. Most firms are struggling to maintain enough staff to handle their current client base while still having goals for continued…

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Articles of Interest: The Evolving Accounting Landscape

By Tanya Doescher / January 19, 2023

The accounting industry has undergone a significant transformation over the past few years. With remote work now the norm, how has marketing’s role changed? The industry is being shaped and altered by several trends and forces. As a marketer in the accounting industry, here are a few articles that will…

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Supporting your Recruiting Team

Supporting your Recruiting Team During the Great Resignation and Beyond

By Tanya Doescher / October 19, 2022

We have all heard about the “Great Resignation” and how the talent pool for the accounting profession is dwindling. If you are new to marketing for accounting, you are likely wondering what the reality of the current accounting profession landscape is and how you can contribute to the recruitment process…

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Marketing Strategy Planning|

Marketing Strategy Planning — Where to Start?

By Tanya Doescher / September 20, 2022

Does your firm have a marketing strategy in place today, or are you finding yourself starting from ground zero and unsure where to begin? Whether you are new to accounting marketing, or are in a position to create a marketing strategy plan, knowing what information is needed to get started…

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Articles of Interest

Articles of Interest: Marketing Team of One and When to Outsource

By Tanya Doescher / August 15, 2022

Are you a marketing team of one (or maybe a few) that never seems to have enough time? No matter your superpowers, one person cannot be an expert in every aspect of marketing, and a time will come to call in help. These articles discuss how marketing teams of one…

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Featured: Season 4 Episode 1

What a Business Development Executive Does

with Danielle Reynolds, Business Development, Manager with Whitley Penn

A business developer’s day involves a myriad of activities from external meetings with business owners and referral partners to scoping calls for initial client connections.