Tanya is the Marketing Director at Melton & Melton, LLP, one of Houston’s largest independently owned accounting firms. She is responsible for developing and executing the firm’s overall growth goals and objectives. She oversees and leads the marketing, strategic partnerships and business development activities, and is responsible for branding, strategy, advertising, corporate communications, public relations and improving organizational efficiency.
The accounting industry has undergone a significant transformation over the past few years. With remote work now the norm, how has marketing’s role changed? The industry is being shaped and altered by several trends and forces. As a marketer in the accounting industry, here are a few articles that will…Read More
We have all heard about the “Great Resignation” and how the talent pool for the accounting profession is dwindling. If you are new to marketing for accounting, you are likely wondering what the reality of the current accounting profession landscape is and how you can contribute to the recruitment process…Read More
Does your firm have a marketing strategy in place today, or are you finding yourself starting from ground zero and unsure where to begin? Whether you are new to accounting marketing, or are in a position to create a marketing strategy plan, knowing what information is needed to get started…Read More
Are you a marketing team of one (or maybe a few) that never seems to have enough time? No matter your superpowers, one person cannot be an expert in every aspect of marketing, and a time will come to call in help. These articles discuss how marketing teams of one…Read More
Busy season is now in full swing, and no matter how much planning growth professionals conducted in the previous months, it is inevitable that marketing and business development efforts have slowed down. That may be the case for some, but it does not have to be! How can we continue…Read More
Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
Compensation Changes in Accounting Firms – Intersection of HR & Marketing with Andrea Sardon, PBMares
with Andrea Sardone from PBMares
Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.