Posts By
Tanya Doescher
JUST THE FACTS Name: Becca Johns Title: Director of Practice Growth Years of Experience: 19 College Name & Degree(s): Miami University (Oxford, Ohio); Bachelor of Arts in Speech Communications, focus in Public Relations Firm Name: Rea & Associates Firm City & State: Ohio Firm Size: About $80 million, 450 employees…
Effective communication plays a crucial role in shaping the level of engagement within an organization. The following articles delve into the complex relationship between internal communications and employee engagement. They offer insights, best practices and strategies for organizations to enhance engagement levels through effective communication. Innovative Strategies for Enhancing Internal…
Training employees in Client Experience (CX) is fundamental for ensuring that they understand both the importance of delivering exceptional service to clients, and what “good CX” looks like at your firm. When training employees on CX, it is essential to communicate the importance of CX as it relates to the…
Accounting firms employ various paid advertising and digital marketing strategies to enhance their recruitment efforts. Creating an effective paid advertising and digital marketing strategy for accounting recruiting involves a combination of targeted approaches to reach and connect with the right candidates. Is paid advertising part of your firm’s overall recruiting…
JUST THE FACTS Name: Jade Reichling Title: Director, Client Experience Years of Experience: 18 College Name & Degree(s): Harvard University, BA with Honors in Sociology Firm Name: EisnerAmper Firm City & State: National, NY HQ, I’m located in Miami, FL Firm Size: Nearly 4,000 employees including 400 partners. Email Address:…
Today more than ever, data analytics is an essential tool marketers need and use to make informed decisions. With the amount of data available, it can be overwhelming and simply too time consuming to analyze it manually. Artificial intelligence has transformed the process, and today, we have countless tools to…
Today’s social media trends will quickly be tomorrow’s old news. Thanks to TikTok, video continues to dominate across all platforms and serves as an entertainment outlet. Everyone is jumping on short-form videos as they allow authentic storytelling, and a are medium to bring value to followers. AI is here to…
JUST THE FACTS Name: Lily Morris Title: Internal Communications Specialist Years of Experience: 2 College Name & Degree(s): A., Strategic Communications – High Point University Master’s in Business Administrations – Meredith College Firm Name: Johnson Lambert Firm City & State: We have eight offices, but I am in Raleigh, NC…
In today’s evolving business climate, it is imperative to understand the foundation on which your firm stands and to know where it is headed. Strategic planning is the foundation for growth and sustainability, and is an essential component of any accounting firm. Without a plan, the firm will likely struggle…
Difficult conversations can be painful. Today more than ever, accounting firms are taking a real hard look at their clients and becoming even more selective on the ones they onboard. Most firms are struggling to maintain enough staff to handle their current client base while still having goals for continued…
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Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.