Rachel Pompeani is currently the Growth Marketing Manager at ClearyRated, a satisfaction survey program designed for B2B service firms, and has been in this role since July 2021. She has an array of responsibilities at ClearlyRated, including digital marketing, content management, email communication, graphic creation, and more.
Most marketers are aware of the famous Google Analytics update that was launched in October of 2020, Google Analytics 4 (GA4). This will be replacing Universal Analytics in July 2023. But what is this update? And how will it affect you? What is GA4? GA4 is the new rewrite of…Read More
Depending on the size of your firm, busy season can mean a couple of different things. If you are a smaller firm, you may assist with tax season, and if you are a larger firm, it may be a time for a vacation — or a time to catch up…Read More
Diversity, Equity, and Inclusion (DEI) has become a pressing topic for many accounting firms. From developing a mission statement to training your employees to altering your communications, DEI strategies are endless. And they are equally important across your firm. So how do you get started? How do you change your…Read More
The client onboarding process is crucial in the accounting services industry. What differentiates your firm from the competition should be the level of service provided to the client. So, what exactly is client onboarding? Client onboarding is the process of bringing in a new client, welcoming them to your firm,…Read More
Everyone is navigating this new reality of life. From virtual events and meetings to significant budget cuts, we marketers are forced to be extra creative while being budget conscious. Majority of firms have been forced to alter their norm and change their marketing strategies for the remainder of 2020. We…Read More
Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
Compensation Changes in Accounting Firms – Intersection of HR & Marketing with Andrea Sardon, PBMares
with Andrea Sardone from PBMares
Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.