Posts By
Rachel Pompeani
Launching a paid digital advertising campaign can be overwhelming. Begin by knowing your audience, setting clear goals and choosing optimal platforms like Google Ads or Facebook. One of the most important steps is to craft compelling ad content that also aligns with your audience’s preferences. This short guide provides a…
JUST THE FACTS Name: Erika Williford Title: Marketing & Communications Director Years of Experience: 13 College Name & Degree(s): University of Houston, Bachelor of Arts, Communication Firm Name: Doeren Mayhew Firm City & State: Troy, Michigan (however, I’m based in our Houston, Texas office) Firm Size: 575 Email Address: [email protected]…
Client experience is at the heart of any successful business. How your clients perceive your brand, products and services directly impacts their satisfaction and loyalty. To ensure you’re delivering an exceptional client experience, consider these five dos and don’ts. DO’S Listen Actively: Do: Pay close attention to your clients’ feedback,…
As digital marketing continues to dominate, as well as the power of personalization, there is no better time to start thinking about an account-based marketing (ABM) strategy. So, let’s start at the beginning, what exactly is ABM? According to Hubspot, account-based marketing is a focused growth strategy in which Marketing…
We have four tips to maintain a positive client experience (CX) during an economic downturn. Here they are: 1. Practice conversational service by actively listening to your clients and showing empathy for their needs. According to Sharpen CX, customers who have a positive emotional experience are more six times more…
When I first learned the term “phygital” I had to do a double take and go to the most reliable source – Google, to learn its meaning. So, what exactly does it mean and why should marketers be aware of this term? The Marketing Insider Group defines phygital as merging…
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Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.