Posts By
Sarah Dobek
Sarah Dobek is president and founder of Inovautus Consulting, a national consulting firm that develops strategies, programs, and training designed to help accounting firms grow faster and in the right direction.
Accounting and advisory firms have traditionally relied on word-of-mouth recommendations from satisfied clients to grow. But in this digital age, Google reviews are the new word-of-mouth recommendations. If a prospect finds your firm on Google — and it’s likely they will since 80% to 90% of buying decisions now include…
Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.