Posts By
Jenna Ward

Working as the Marketing Manager for a regional CPA Firm, I work alongside the Chief Growth Officer, the Firm Partners, and Staff. With three locations throughout Western New York, I lead the firm through our day-to-day internal marketing efforts and managing our public relations relationship. I also oversee the proposal process, community sponsorships, social media, firm volunteer efforts and assist with our wellness program.

Hot Topic: Keynotes, Networking, and More – My Takeaways from AAM Summit 2024

By Jenna Ward / May 23, 2024

Becoming your Firm’s Leading Internal Consultant, Mari-Anne Kehler, Partner, Chief Strategy Officer, GHJ Closing out day one of Summit, Mari-Anne spoke on the importance of why marketing should be thought of as our Firm’s internal consultant or strategic advisor. “How I was perceived was as important as what I knew,”…

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Meet a Member: Sunny Ricks

By Jenna Ward / August 18, 2023

JUST THE FACTS Name: Sunny Ricks Title: Director of Marketing Communications Years of Experience: 25 years (16 with firm) College Name & Degree(s): Florida State University, BA in Communication Firm Name: Warren Averett Firm City & State: The firm is headquartered in Birmingham, Alabama, but I’m located in Pensacola, Florida.…

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Beginner’s Guide: Paid Search Campaign- What Works for You?

By Jenna Ward / July 21, 2023

Paid search advertising is not only a digital marketing strategy, but a cost-effective way to target users who are specifically searching for your services. “Pay-per-click” or PPC is one of the most common forms of this type of advertising, as you only pay if a user clicks on your advertisement…

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Articles of Interest: Providing Value During a Time of Economic Uncertainty

By Jenna Ward / March 20, 2023

Keep the Marketing Engine Humming Amid Economic Uncertainty During unpredictable times, how should your firm adjust its strategy and approach to marketing? Read more to learn how marketing leaders can maintain momentum and how they can work to ensure the external perception of their organization remains stable. Having a clear…

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Meet a Member: Katherine Koon

By Jenna Ward / January 18, 2023

Katherine Koon is the Marketing Senior Manager for GBQ, an Ohio-based Top 100 firm. In this Meet a Member, learn more about Katherine and how she has seen the accounting landscape change over the course of her career. About Katherine Name: Katherine Koon Title: Marketing Senior Manager Years of Experience:…

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Meet a Member: Stacie Muldoon

By Jenna Ward / October 19, 2022

ABOUT STACIE • Name: Stacie Muldoon • Title: Chief Growth Officer • Years of Experience: 17 • College Name & Degree(s): Edinboro University of Pennsylvania, Bachelors of Science in Business Administration, Minor in Economics • Firm Name: Mengel Metzger Barr & Co. LLP • Firm City & State: Rochester, Canandaigua…

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Google marketing tools|

Google Marketing Tools you Should be Using

By Jenna Ward / June 16, 2022

Google Marketing Tools create awareness and enable brands to continually connect and engage with their customers. By doing this, you can help meet the needs of your customers that will hopefully result in long-term relationships. If utilized correctly, these various Google Tools can help your business thrive by ensuring your…

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Strengthen Client Relationships|

How to Keep That Personal Touch with Clients During the COVID-19 Crisis

By Jenna Ward / February 15, 2021

First of all, take a breath and realize that we are all in this together! There are many tips and tricks that you can follow to help strengthen your client relationships, and many you may already be doing. It is important to remember that during this pandemic, companies who lead…

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Featured: Season 5 Episode 1

The Digital Lead Gen Process For Accounting Firms

with David Toth of Winding River Consulting

Explore expert strategies for digital marketing success with the latest insights on SEO, content strategy, lead generation and more.