Posts By
Jenna Ward
Working as the Marketing Manager for a regional CPA Firm, I work alongside the Chief Growth Officer, the Firm Partners, and Staff. With three locations throughout Western New York, I lead the firm through our day-to-day internal marketing efforts and managing our public relations relationship. I also oversee the proposal process, community sponsorships, social media, firm volunteer efforts and assist with our wellness program.
Becoming your Firm’s Leading Internal Consultant, Mari-Anne Kehler, Partner, Chief Strategy Officer, GHJ Closing out day one of Summit, Mari-Anne spoke on the importance of why marketing should be thought of as our Firm’s internal consultant or strategic advisor. “How I was perceived was as important as what I knew,”…
JUST THE FACTS Name: Sunny Ricks Title: Director of Marketing Communications Years of Experience: 25 years (16 with firm) College Name & Degree(s): Florida State University, BA in Communication Firm Name: Warren Averett Firm City & State: The firm is headquartered in Birmingham, Alabama, but I’m located in Pensacola, Florida.…
Paid search advertising is not only a digital marketing strategy, but a cost-effective way to target users who are specifically searching for your services. “Pay-per-click” or PPC is one of the most common forms of this type of advertising, as you only pay if a user clicks on your advertisement…
Keep the Marketing Engine Humming Amid Economic Uncertainty During unpredictable times, how should your firm adjust its strategy and approach to marketing? Read more to learn how marketing leaders can maintain momentum and how they can work to ensure the external perception of their organization remains stable. Having a clear…
Katherine Koon is the Marketing Senior Manager for GBQ, an Ohio-based Top 100 firm. In this Meet a Member, learn more about Katherine and how she has seen the accounting landscape change over the course of her career. About Katherine Name: Katherine Koon Title: Marketing Senior Manager Years of Experience:…
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Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.