CPA Growth Trends, Marketing

Articles of Interest: Providing Value During a Time of Economic Uncertainty

Keep the Marketing Engine Humming Amid Economic Uncertainty

During unpredictable times, how should your firm adjust its strategy and approach to marketing? Read more to learn how marketing leaders can maintain momentum and how they can work to ensure the external perception of their organization remains stable. Having a clear understanding of your marketing initiatives as well as how the impact of your marketing dollars impacts your organization is crucial.

Marketing Your Tax Practice Is a Year-Round Affair

Marketing isn’t only necessary in the months right before (and during) tax season, is it? Shouldn’t the majority of our efforts go into marketing your firm during those high-impact times? This article explains why SEO and traffic to your website are vital, even in the slower seasons. Make sure your clients know where to find you at any point in the year. Items such as monthly e-newsletters, weekly blogs and social media postings are just a few of the ways that you can stay top of mind with your audience.

Marketing in a Downturn

“A well-structured firm will increase their marketing spend as they head into uncertain times.” According to AccountancyAge, many firms recognized that the pandemic represented an opportunity to offer even more support to their clients during those uncertain times. A great takeaway from the core of the pandemic was that keeping the marketing spend up was more important than ever. Maintaining an online digital presence is crucial and allows marketing teams to demonstrate a return on investment with online spending. The need for high-quality content and a strong social presence is greater than ever.

Why Accountants Need to Think Like Marketers During Tax Season

Last but not least, it is equally important for the accountants in your firm to keep marketing and cross-selling opportunities top of mind during this busy time. This article explains how firms can achieve greater growth and profitability when their accountants start thinking like marketers. Starting with the simple concept of knowing your audience, all the way to getting involved in industry groups.

About Jenna Ward

Working as the Marketing Manager for a regional CPA Firm, I work alongside the Chief Growth Officer, the Firm Partners, and Staff. With three locations throughout Western New York, I lead the firm through our day-to-day internal marketing efforts and managing our public relations relationship. I also oversee the proposal process, community sponsorships, social media, firm volunteer efforts and assist with our wellness program.

Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.

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Featured: Season 5 Episode 1

The Digital Lead Gen Process For Accounting Firms

with David Toth of Winding River Consulting

Explore expert strategies for digital marketing success with the latest insights on SEO, content strategy, lead generation and more.