Posts By
Rachael McGrew

Rachael McGrew is the Business Development Director for Landmark CPAs, one of Arkansas’ largest accounting firms. In her role, she wears many hats, including overseeing the firm’s marketing and business development strategy, managing internal and external communications, maintaining the firm’s social media and web presence, planning and executing firm events and community outreach programs, assisting with M&A, coordinating recruiting campaigns, and serving on industry association committees. Within AAM, Rachael leads an AAM Circle focused on HubSpot. She is a graduate of the Leadership Fort Smith program and a 40 Under 40 honoree by both the Arkansas Business Journal and the Northwest Arkansas Business Journal. She is also a member of the Associated Builders and Contractors of Arkansas’ Western Council. Rachael holds a Bachelors of Business Administration in Marketing with a minor in Interdisciplinary Studies from the University of Central Arkansas and a Technical Certificate in Graphic Design from the University of Arkansas – Fort Smith. She is married to an outgoing entrepreneur she’s known since junior high, and they have a witty teenager they follow around to volleyball practice and tournaments.

Meet a Member: Susan Gorham

By Rachael McGrew / September 21, 2023

Susan Gorham is the Director of Marketing for Gross, Mendelsohn & Associates in Baltimore, MD. Susan has 30 years of accounting marketing experience and serves on AAM’s Data Analytics Committee. Learn more about Susan in this month’s Meet a Member. About Susan Name: Susan Gorham Title: Director of Marketing Years…

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Hot Topic: Speakers of Interest: Summit 2023

By Rachael McGrew / June 16, 2023

The 2023 AAM Summit was host to a long lineup of fantastic speakers with topics ranging from technology, talent and growth to balancing success and mindfulness to achieve bliss. Here are some of the top speakers worth following for news and insights. Summit Keynotes Kimberly Ellison Taylor, Founder and CEO,…

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Hot Topic: Summit Takeaways

By Rachael McGrew / May 19, 2023

Nearly 400 accounting marketers, business developers and growth professionals attended this year’s AAM Summit in Salt Lake City. It was 2.5 days of learning, networking and making new friends because, really, accounting marketers tend to make fast friends! Here are some of the attendees’ best takeaways. Erica Reagle, Marketing Communications…

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Seasoned Marketer: 16 Ways to Make an Impact When Your Firm is at Capacity

By Rachael McGrew / April 19, 2023

These days, plenty of firms are at capacity and either not taking on new clients or being very selective about the clients they do onboard. This might limit some of the responsibilities you have as a marketer, but there are still plenty of ways to make an impact! Here are…

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Meet a Member: Jennifer Harrity-Cantero

By Rachael McGrew / February 15, 2023

Jennifer Harrity Cantero is well-known within the AAM Community as an expert on ESG. She’s an AAM Board Member, podcast host, former marketer turned practice leader, and mentor and friend to many within AAM. In this month’s Meet a Member, Jen talks to us about ESG and emerging trends. Rachael:…

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12 Bewitching Recruiting Ideas

By Rachael McGrew / October 19, 2022

Recruiting can be scary if you’re just getting started helping your firm in this area. Here are 12 bewitching ideas that make recruiting less scary. 1. Revamp your job descriptions with compelling copy 2. Create killer recruiting content like Day-In-The-Life posts or videos, employee testimonials or customized landing pages 3.…

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include on your career page|

16 Things to Include on your Career Page

By Rachael McGrew / July 25, 2022

Now that you have your candidate personas and know what job seekers are looking for and how to talk to them, let’s talk about your career page on your website. If you’re like me, over the past couple years, your role has shifted from finding clients to finding talent. I’m…

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using candidate personas in recruiting|||Candidate Persona

How to Use Candidate Personas in Your Recruiting

By Rachael McGrew / July 25, 2022

One often-overlooked and underutilized idea for a great career page is candidate personas. Just like you create an ideal buyer persona, a candidate persona is a great exercise to understand who your ideal employees are. With an ever-growing remote workforce and an abundance of open jobs, understanding your potential future…

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Google Analytics 4 Overview|||||||||||||

Google Analytics 4 Overview: New Interface and Features

By Rachael McGrew / June 16, 2022

Google Analytics as we know it is dead. It’s a bold – but true – statement. GA4 is a brand new product with brand new features and interfaces. And plenty of benefits…once you figure out the differences, learn the new terminology, and get used to a new interface. Why the…

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Speakers of Interest|

Speakers of Interest

By Rachael McGrew / May 24, 2022

The 2022 AAM Summit was host to a long lineup of fantastic speakers with topics ranging from marketing with purpose to Valuegraphics to having crucial conversations. Here are some of the top speakers worth following for news and insights. Bobby Jones, Author of “Good is the New Cool” Bobby Jones,…

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Featured: Season 4 Episode 1

What a Business Development Executive Does

with Danielle Reynolds, Business Development, Manager with Whitley Penn

A business developer’s day involves a myriad of activities from external meetings with business owners and referral partners to scoping calls for initial client connections.