Posts By
Rachael McGrew

Rachael McGrew is the Business Development Director for Landmark CPAs, one of Arkansas’ largest accounting firms. In her role, she wears many hats, including overseeing the firm’s marketing and business development strategy, managing internal and external communications, maintaining the firm’s social media and web presence, planning and executing firm events and community outreach programs, assisting with M&A, coordinating recruiting campaigns, and serving on industry association committees. Within AAM, Rachael leads an AAM Circle focused on HubSpot. She is a graduate of the Leadership Fort Smith program and a 40 Under 40 honoree by both the Arkansas Business Journal and the Northwest Arkansas Business Journal. She is also a member of the Associated Builders and Contractors of Arkansas’ Western Council. Rachael holds a Bachelors of Business Administration in Marketing with a minor in Interdisciplinary Studies from the University of Central Arkansas and a Technical Certificate in Graphic Design from the University of Arkansas – Fort Smith. She is married to an outgoing entrepreneur she’s known since junior high, and they have a witty teenager they follow around to volleyball practice and tournaments.

people around a table smiling

Beginner’s Guide: Employee Retention: How to Keep the Talent You Have

By Rachael McGrew / April 24, 2024

In case you haven’t noticed, there’s a war for talent going on out there. Accountants are in high demand. I probably hear once a week: “We don’t need more clients. We need more people to do the work.” The number of students choosing accounting as a career is declining, and…

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TBR: 8 Books on Client Experience

By Rachael McGrew / March 21, 2024

Client experience has become a popular buzzword in our industry over the past few years. But what does it really mean? And how do you do it? These eight books can help you get started. Some offer real life case studies and some offer frameworks to implement, but all of…

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Seasoned Marketer: Case Study: Enhancing Revenue and Achieving Significant Success: The Impact of Rehmann’s CyberReady Campaign

By Rachael McGrew / February 21, 2024

In an era where cybersecurity threats are rampant and regulatory requirements are constantly evolving, Rehmann recognized the pressing need for organizations to have robust cybersecurity plans in place. To address this challenge, Rehmann developed CyberReady, a comprehensive program designed to simplify the complex process of cybersecurity planning and implementation, making…

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Meet a Member: Susan Gorham

By Rachael McGrew / September 21, 2023

Susan Gorham is the Director of Marketing for Gross, Mendelsohn & Associates in Baltimore, MD. Susan has 30 years of accounting marketing experience and serves on AAM’s Data Analytics Committee. Learn more about Susan in this month’s Meet a Member. About Susan Name: Susan Gorham Title: Director of Marketing Years…

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Hot Topic: Speakers of Interest: Summit 2023

By Rachael McGrew / June 16, 2023

The 2023 AAM Summit was host to a long lineup of fantastic speakers with topics ranging from technology, talent and growth to balancing success and mindfulness to achieve bliss. Here are some of the top speakers worth following for news and insights. Summit Keynotes Kimberly Ellison Taylor, Founder and CEO,…

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Hot Topic: Summit Takeaways

By Rachael McGrew / May 19, 2023

Nearly 400 accounting marketers, business developers and growth professionals attended this year’s AAM Summit in Salt Lake City. It was 2.5 days of learning, networking and making new friends because, really, accounting marketers tend to make fast friends! Here are some of the attendees’ best takeaways. Erica Reagle, Marketing Communications…

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Seasoned Marketer: 16 Ways to Make an Impact When Your Firm is at Capacity

By Rachael McGrew / April 19, 2023

These days, plenty of firms are at capacity and either not taking on new clients or being very selective about the clients they do onboard. This might limit some of the responsibilities you have as a marketer, but there are still plenty of ways to make an impact! Here are…

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Meet a Member: Jennifer Harrity-Cantero

By Rachael McGrew / February 15, 2023

Jennifer Harrity Cantero is well-known within the AAM Community as an expert on ESG. She’s an AAM Board Member, podcast host, former marketer turned practice leader, and mentor and friend to many within AAM. In this month’s Meet a Member, Jen talks to us about ESG and emerging trends. Rachael:…

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12 Bewitching Recruiting Ideas

By Rachael McGrew / October 19, 2022

Recruiting can be scary if you’re just getting started helping your firm in this area. Here are 12 bewitching ideas that make recruiting less scary. 1. Revamp your job descriptions with compelling copy 2. Create killer recruiting content like Day-In-The-Life posts or videos, employee testimonials or customized landing pages 3.…

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include on your career page|

16 Things to Include on your Career Page

By Rachael McGrew / July 25, 2022

Now that you have your candidate personas and know what job seekers are looking for and how to talk to them, let’s talk about your career page on your website. If you’re like me, over the past couple years, your role has shifted from finding clients to finding talent. I’m…

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Featured: Season 5 Episode 1

The Digital Lead Gen Process For Accounting Firms

with David Toth of Winding River Consulting

Explore expert strategies for digital marketing success with the latest insights on SEO, content strategy, lead generation and more.