Posts By
Rachael McGrew

Rachael McGrew is the Business Development Director for Landmark CPAs, one of Arkansas’ largest accounting firms. In her role, she wears many hats, including overseeing the firm’s marketing and business development strategy, managing internal and external communications, maintaining the firm’s social media and web presence, planning and executing firm events and community outreach programs, coordinating recruiting campaigns, and serving on industry association committees. Rachael is the co-chair of the AAM Minute and leads the AAM Hubspot Circle. She is a graduate of the Leadership Fort Smith program, an Arkansas Business and Northwest Arkansas Business Journal 40 Under 40 honoree, and a member of the Associated Builders and Contractors of Arkansas’ Western Council.

12 Bewitching Recruiting Ideas

By Rachael McGrew / October 19, 2022

Recruiting can be scary if you’re just getting started helping your firm in this area. Here are 12 bewitching ideas that make recruiting less scary. 1. Revamp your job descriptions with compelling copy 2. Create killer recruiting content like Day-In-The-Life posts or videos, employee testimonials or customized landing pages 3.…

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include on your career page|

16 Things to Include on your Career Page

By Rachael McGrew / July 25, 2022

Now that you have your candidate personas and know what job seekers are looking for and how to talk to them, let’s talk about your career page on your website. If you’re like me, over the past couple years, your role has shifted from finding clients to finding talent. I’m…

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using candidate personas in recruiting|||Candidate Persona

How to Use Candidate Personas in Your Recruiting

By Rachael McGrew / July 25, 2022

One often-overlooked and underutilized idea for a great career page is candidate personas. Just like you create an ideal buyer persona, a candidate persona is a great exercise to understand who your ideal employees are. With an ever-growing remote workforce and an abundance of open jobs, understanding your potential future…

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Google Analytics 4 Overview|||||||||||||

Google Analytics 4 Overview: New Interface and Features

By Rachael McGrew / June 16, 2022

Google Analytics as we know it is dead. It’s a bold – but true – statement. GA4 is a brand new product with brand new features and interfaces. And plenty of benefits…once you figure out the differences, learn the new terminology, and get used to a new interface. Why the…

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Speakers of Interest|

Speakers of Interest

By Rachael McGrew / May 24, 2022

The 2022 AAM Summit was host to a long lineup of fantastic speakers with topics ranging from marketing with purpose to Valuegraphics to having crucial conversations. Here are some of the top speakers worth following for news and insights. Bobby Jones, Author of “Good is the New Cool” Bobby Jones,…

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AAM Summit Takeaways|

AAM Minute Hot Topic: Summit Takeaways

By Rachael McGrew / May 18, 2022

At the beginning of May, 300+ accounting marketers gathered in Louisville for three jam-packed days of learning, networking, and—let’s be honest—group therapy! Here are some of the attendees’ best takeaways. Janet Berry-Johnson, Freelance Content Writer at JBJ Media I learned a lot from Apoorv Dwivedi’s session on taking an AI-based…

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SEO tools for marketers|

SEO Tools for Seasoned Marketers

By Rachael McGrew / April 20, 2022

So, you’ve learned the basics of SEO and now you’re ready to dig in. What’s next? Tools! From keyword research and content tools to multipurpose and all-in-one tools, we have you covered. Check out our list of our favorite SEO tools for marketers. GOOGLE TOOLS Google Keyword Planner: PPC keyword…

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Favorite SEO Tools|

Favorite Things: SEO Tools

By Rachael McGrew / December 17, 2021

GOOGLE TOOLS Google Keyword Planner: PPC keyword research Google Search Terms Report (Bing has it too) Google Search Console: Use to optimize existing SEO content and finding spinoff topic ideas. Most important dataset is the link data (Search Traffic > Links to your site > More) because staying up-to-date with…

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Ways to Reach Your Prospects|

8 Ways to Reach Your Prospects

By Rachael McGrew / August 18, 2021

You’ve built your prospect list. Hooray! Stop and pat yourself on the back—that’s a huge accomplishment, and you now have a solid place to start. Now what? What do you do with that list? There are hundreds of places to reach your prospects and millions of ways to do it.…

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Digital Ad Strategies|

Switching it Up: Digital Ad Strategies in a COVID World

By Rachael McGrew / March 17, 2021

Emily Taibl: Hi, everyone. Welcome to AAM Minute. It’s our first seasoned marketer video edition for our March 2021 Digital Ad Strategies edition. And I am here with two Rachaels, actually I’m Emily Taibl, Chair of the Minute. I work at Sweeney Conrad in Seattle, and I’m here with two…

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Featured: Season 1 Episode 1

Compensation Changes in Accounting Firms – Intersection of HR & Marketing with Andrea Sardon, PBMares

with Andrea Sardone from PBMares

Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.