Speakers of Interest: 2025 AAM Summit
The 2025 AAM Summit in Phoenix, Arizona, was host to a long lineup of fantastic speakers with topics ranging from the future of leadership to disrupting disruption. Here are Summit’s keynote speakers worth following for news and insights.
Keith Ferrazzi, Greenlight Research Institute
Keith kicked off Summit with his keynote called “The Future of Leadership is Shifting to Teamship.” In his session, he introduced the concept of co-elevation behaviors that can drive team success and critical shifts that can reshape team dynamics. Keith is a New York Times bestselling author who penned “Never Eat Alone,” “Leading Without Authority,” and his newest release, “Never Lead Alone.” You can find him online here.
Pascal Finette, Co-Founder and Chief Heretic, radical
Pascal’s closing keynote session explored the future of exponential technology, identifying untapped opportunities and building strategies to make your firm – and yourself – future-proof. Pascal covered a wide range of information about AI: three key observations, seven key themes, six trends to watch and the implications for the accounting profession and firms. You can find him on LinkedIn here or online here.
About Rachael McGrew
Rachael McGrew is the Marketing Director for Landmark CPAs, one of Arkansas’ largest accounting firms. In her role, she wears many hats, including overseeing the firm’s marketing and business development strategy, managing internal and external communications, maintaining the firm’s social media and web presence, planning and executing firm events and community outreach programs, assisting with M&A, coordinating recruiting campaigns, and serving on industry association committees.
Within AAM, Rachael serves on the Board of Directors, leads an AAM Circle focused on HubSpot and is a member of the AAM Minute Committee. She is a graduate of the Leadership Fort Smith program and a 40 Under 40 honoree by both the Arkansas Business Journal and the Northwest Arkansas Business Journal. She is also a member of the Associated Builders and Contractors of Arkansas’ Western Council. Rachael holds a Bachelors of Business Administration in Marketing with a minor in Interdisciplinary Studies from the University of Central Arkansas and a Technical Certificate in Graphic Design from the University of Arkansas – Fort Smith. She is married to an outgoing sales guy she’s known since junior high, and they have a witty teenager they follow around to volleyball practice and tournaments.
Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.