Posts By
Rachael McGrew
Rachael McGrew is the Marketing Director for Landmark CPAs, one of Arkansas’ largest accounting firms. In her role, she wears many hats, including overseeing the firm’s marketing and business development strategy, managing internal and external communications, maintaining the firm’s social media and web presence, planning and executing firm events and community outreach programs, assisting with M&A, coordinating recruiting campaigns, and serving on industry association committees.
Within AAM, Rachael serves on the Board of Directors, leads an AAM Circle focused on HubSpot and is a member of the AAM Minute Committee. She is a graduate of the Leadership Fort Smith program and a 40 Under 40 honoree by both the Arkansas Business Journal and the Northwest Arkansas Business Journal. She is also a member of the Associated Builders and Contractors of Arkansas’ Western Council. Rachael holds a Bachelors of Business Administration in Marketing with a minor in Interdisciplinary Studies from the University of Central Arkansas and a Technical Certificate in Graphic Design from the University of Arkansas – Fort Smith. She is married to an outgoing sales guy she’s known since junior high, and they have a witty teenager they follow around to volleyball practice and tournaments.
11 Top Marketing Analytics Tools in 2025 When choosing a marketing analytics tool, businesses should consider their specific needs, budget, and the scale of their operations. Marketers should focus on features that align with their goals, such as SEO tools, user behavior tracking, or data visualization, to make the right…
JUST THE FACTS Name: Julia Germeyer Title: Director of Marketing Years of Experience: 18 College Name & Degree(s): University of Pittsburgh, B.A. Communications and Public & Professional Writing; Point Park University, MBA Firm Name: PBMares, LLP Firm City & State: Newport News, VA Firm Size: #72 IPA in 2024 Email…
About Apoorv Name: Apoorv Dwivedi (pronounced a-POORV) Title: Strategic Marketing Advisor Years of Experience: 25+ College Name & Degree(s): University of Calgary (BComm), University of Alberta (GCPM) Firm Name: Fixyr Marketing (https://fixyr.com) Firm Location: Kelowna, BC, Canada Firm Size: <10 Email Address: [email protected] Professional Memberships: PMP (Project Management Professional) through…
Public relations can be a challenging task for any marketing team, especially a team of accounting marketers. And let’s face it: accounting isn’t the most glamorous industry. So when you want to tackle the job of public relations, where do you start? What is newsworthy? What do you include in…
In the dynamic world of accounting, the intersection of marketing and firm management plays a pivotal role in shaping the future of a firm. One of the keynotes at this year’s AAM Summit was “Collaboration in Action: Marketing and Firm Management,” presented by AAM Board President and Chief Operating Officer…
The 2024 AAM Summit was host to a long lineup of fantastic speakers with topics ranging from business transformation, growth and collaboration to having courageous conversations. Here are Summit’s keynote speakers worth following for news and insights. Carla McCall, incoming Chair of the AICPA and Managing Partner of AAFCPAs Carla…
In case you haven’t noticed, there’s a war for talent going on out there. Accountants are in high demand. I probably hear once a week: “We don’t need more clients. We need more people to do the work.” The number of students choosing accounting as a career is declining, and…
Client experience has become a popular buzzword in our industry over the past few years. But what does it really mean? And how do you do it? These eight books can help you get started. Some offer real life case studies and some offer frameworks to implement, but all of…
In an era where cybersecurity threats are rampant and regulatory requirements are constantly evolving, Rehmann recognized the pressing need for organizations to have robust cybersecurity plans in place. To address this challenge, Rehmann developed CyberReady, a comprehensive program designed to simplify the complex process of cybersecurity planning and implementation, making…
Susan Gorham is the Director of Marketing for Gross, Mendelsohn & Associates in Baltimore, MD. Susan has 30 years of accounting marketing experience and serves on AAM’s Data Analytics Committee. Learn more about Susan in this month’s Meet a Member. About Susan Name: Susan Gorham Title: Director of Marketing Years…
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Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.