Articles of Interest: Data Analytics
11 Top Marketing Analytics Tools in 2025
When choosing a marketing analytics tool, businesses should consider their specific needs, budget, and the scale of their operations. Marketers should focus on features that align with their goals, such as SEO tools, user behavior tracking, or data visualization, to make the right choice. Here are some of the top marketing analytics platforms to consider for your business:
https://www.domo.com/learn/article/marketing-analytics-tools
Data-Driven Marketing Trends for 2025: Why You Need to Update Your Strategy
Today’s marketers have more data about their consumers at their fingertips than ever before. Marketers who use these insights to create a data-driven strategy drive the best results. This article breaks down the definition of data-driven marketing, current trends, the data you need to create a data-driven marketing strategy, and how you should update your approach.
https://www.invoca.com/blog/state-of-data-driven-marketing-update-your-strategy
9 Common Mistakes in Data Analysis (+ Tips on How to Avoid for Better Reporting)
Mistakes in data analysis can be costly. They can lead you to make poor decisions or overlook something important. In this article, find nine common mistakes data analysts make and tips on how to avoid them.
https://dashthis.com/blog/mistakes-in-data-analysis/
The Ultimate CRM Data Cleanup Checklist:
A “dirty” Customer Relationship Management (CRM) system can be paralyzing for marketing, sales and services teams. When the information you need becomes unusable due to the accumulation of errors in your data, it slows everyone down. Here’s advice from more than two dozen marketers on the most effective ways to clean up your database.
https://blog.insycle.com/the-ultimate-crm-data-cleanup-checklist
Data Driven Marketing: 10 Trends for 2025:
Data driven marketing is changing the landscape of marketing, where businesses have unlimited access to data and unmatched opportunity to reach an audience of any kind. Here are trends marketers must keep an eye out for.
https://www.designveloper.com/guide/data-driven-marketing/
VIDEO: Visualize Data with Looker Studio
Don’t know about Google Looker Studio? Here’s a video on how to create dashboards in Looker Studio.
About Rachael McGrew
Rachael McGrew is the Marketing Director for Landmark CPAs, one of Arkansas’ largest accounting firms. In her role, she wears many hats, including overseeing the firm’s marketing and business development strategy, managing internal and external communications, maintaining the firm’s social media and web presence, planning and executing firm events and community outreach programs, assisting with M&A, coordinating recruiting campaigns, and serving on industry association committees.
Within AAM, Rachael serves on the Board of Directors, leads an AAM Circle focused on HubSpot and is a member of the AAM Minute Committee. She is a graduate of the Leadership Fort Smith program and a 40 Under 40 honoree by both the Arkansas Business Journal and the Northwest Arkansas Business Journal. She is also a member of the Associated Builders and Contractors of Arkansas’ Western Council. Rachael holds a Bachelors of Business Administration in Marketing with a minor in Interdisciplinary Studies from the University of Central Arkansas and a Technical Certificate in Graphic Design from the University of Arkansas – Fort Smith. She is married to an outgoing sales guy she’s known since junior high, and they have a witty teenager they follow around to volleyball practice and tournaments.
Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.