Posts By
Rachael McGrew

Rachael McGrew is the Marketing Director for Landmark CPAs, one of Arkansas’ largest accounting firms. In her role, she wears many hats, including overseeing the firm’s marketing and business development strategy, managing internal and external communications, maintaining the firm’s social media and web presence, planning and executing firm events and community outreach programs, assisting with M&A, coordinating recruiting campaigns, and serving on industry association committees. Within AAM, Rachael serves on the Board of Directors, leads an AAM Circle focused on HubSpot and is a member of the AAM Minute Committee. She is a graduate of the Leadership Fort Smith program and a 40 Under 40 honoree by both the Arkansas Business Journal and the Northwest Arkansas Business Journal. She is also a member of the Associated Builders and Contractors of Arkansas’ Western Council. Rachael holds a Bachelors of Business Administration in Marketing with a minor in Interdisciplinary Studies from the University of Central Arkansas and a Technical Certificate in Graphic Design from the University of Arkansas – Fort Smith. She is married to an outgoing sales guy she’s known since junior high, and they have a witty teenager they follow around to volleyball practice and tournaments.

Hot Topic: Speakers of Interest: Summit 2023

By Rachael McGrew / June 16, 2023

The 2023 AAM Summit was host to a long lineup of fantastic speakers with topics ranging from technology, talent and growth to balancing success and mindfulness to achieve bliss. Here are some of the top speakers worth following for news and insights. Summit Keynotes Kimberly Ellison Taylor, Founder and CEO,…

Hot Topic: Summit Takeaways

By Rachael McGrew / May 19, 2023

Nearly 400 accounting marketers, business developers and growth professionals attended this year’s AAM Summit in Salt Lake City. It was 2.5 days of learning, networking and making new friends because, really, accounting marketers tend to make fast friends! Here are some of the attendees’ best takeaways. Erica Reagle, Marketing Communications…

Seasoned Marketer: 16 Ways to Make an Impact When Your Firm is at Capacity

By Rachael McGrew / April 19, 2023

These days, plenty of firms are at capacity and either not taking on new clients or being very selective about the clients they do onboard. This might limit some of the responsibilities you have as a marketer, but there are still plenty of ways to make an impact! Here are…

Meet a Member: Jennifer Harrity-Cantero

By Rachael McGrew / February 15, 2023

Jennifer Harrity Cantero is well-known within the AAM Community as an expert on ESG. She’s an AAM Board Member, podcast host, former marketer turned practice leader, and mentor and friend to many within AAM. In this month’s Meet a Member, Jen talks to us about ESG and emerging trends. Rachael:…

Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.

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Featured: Season 9 Episode 4

Beyond the Database: Building a CRM That Fuels Business Development

Nikki Burgeson | UHY-US

In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.