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April 2022: SEO

By AAM / May 4, 2022

Beginner’s Guide: Search Engine Optimization (SEO), the process of improving your website to increase its visibility, is one of the most important aspects of digital marketing. SEO may seem like an intimidating job, but overall it’s a series of simple tasks. In this article, learn how SEO works and where to start.…

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Schlegelmilch Named AAM’s 2022 Marketer of the Year

By AAM / May 3, 2022

Allison Schlegelmilch, director of marketing at RKL LLP, has received the Association for Accounting Marketing’s (AAM) 2022 Marketer of the Year award. The winner was announced on May 2 at AAM’s Annual Summit.

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Association for Accounting Marketing Announces 2022 Individual Marketing Achievement Award Recipients

By AAM / May 3, 2022

The Association for Accounting Marketing (AAM), the leading authority for thought leadership and education in the accounting profession, announced the recipients of its individual Marketing Achievement Awards (MAA) last night during its Annual Summit. Individual awards are presented annually in recognition of outstanding achievements in the accounting marketing profession, as well as contributions to AAM.

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Association for Accounting Marketing Announces the Category Winners of the 2022 Marketing Achievement Awards

By AAM / May 3, 2022

Twenty-three awards for marketing achievement were presented to accounting marketers on May 2 at the Association for Accounting Marketing’s (AAM) annual Summit. AAM’s Marketing Achievement Awards feature awards in multiple categories, including advertising, branding, business development initiative, collateral and content marketing, events, marketing and PR campaigns, video and multimedia, website, corporate social responsibility and diversity, equity and inclusion.

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March 2022: Keep Marketing Moving During Busy Season

By AAM / April 20, 2022

Beginner’s Guide: As a growth professional in public accounting, are you finding yourself in a vicious cycle of “hurry up and wait” during busy season? It is time to push the reset button on expectations! This article discusses how marketing and business development professionals can maximize busy season and capitalize…

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Spring 2022 Growth Strategies

By AAM / March 14, 2022

Private Equity Investment in Accounting Firms Elevates Marketing as Key Player A new factor has emerged on the accounting industry M&A scene that promises to shake up marketing departments – and elevate their positions as key players in firm growth Marketing & HR Collaborate for Recruiting/Retention Success Even before the…

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February 2022: Marketing and Firm Culture

By AAM / February 1, 2022

Beginner’s Guide: How can we as marketers can make an impact on the culture within our accounting firms? Here are nine examples of how to drive culture within your own firm. Articles of Interest: Marketers have a lot on their plate: campaigns, eblasts, social media, websites, and more. These are…

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Winter 2022 Growth Strategies

By AAM / January 14, 2022

Big Impact from Small Adjustments: Finding Efficiency to Energize Firms Look for opportunities to make small adjustments in your marketing program that will have a big impact. Metrics That Matter Digital transformation has given marketers a wide variety of tools to track metrics, analytics and KPIs. Which metrics are most…

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January 2022: The Generation Gap

By AAM / January 5, 2022

Beginner’s Guide: As marketers, we handcraft our messages. We need to know our audience, their pain points, their goals, and what is important to them. But when it comes to communication within our own firms, it’s easy to forget that our colleagues are their own audience. Find out the communication…

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AAM Announces Rhonda Clark as Next Executive Director

By AAM / November 9, 2021

For Immediate Release AAM Announces Rhonda Clark as Next Executive Director Lexington, KY, November 5, 2021 – The Association for Accounting Marketing (AAM) is excited to announce the naming of Rhonda Clark as the Association’s newest Executive Director. She will officially commence her role as Executive Director on January 1,…

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Featured: Season 1 Episode 1

Compensation Changes in Accounting Firms – Intersection of HR & Marketing with Andrea Sardon, PBMares

with Andrea Sardone from PBMares

Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.