Posts By
AAM

July 2023: 🎵 Digital, Digital, Get Down – Paid Search, ABM and More!

By AAM / July 21, 2023

Articles of Interest: Our July Articles of Interest includes best practices, trends and examples for a variety of digital marketing tactics, including marketing automation, cross-platform marketing campaigns, mobile marketing, brand storytelling and chatbot marketing. Seasoned Marketer: As digital marketing continues to dominate, as well as the power of personalization, there is…

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Growth Strategies Summer 2023 Issue Cover

Summer 2023 Growth Strategies

By AAM / July 19, 2023

  Artificial Intelligence (AI) has the potential to reshape the professional world, including public accounting and accounting marketing. The conversation around its use is already buzzing with advice and cautionary tales. Digital Asset Services: A Strategic Growth Opportunity Digital assets such as cryptocurrency, stablecoins and NFTs will “dominate the future”…

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June 2023: A Marketer’s Guide to Key Performance Indicators

By AAM / June 16, 2023

Seasoned Marketer: Marketers have access to more knowledge and data than ever before, but collecting data, tracking trends, and reporting on marketing activities for the sake of reporting are not sufficient to gain the respect of our partners. So what do they really care about? Find out in this article.…

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May 2023: AAM Summit Recap | Recruiting Tips | Interview with Marketer of the Year

By AAM / May 19, 2023

Hot Topic: Nearly 400 accounting marketers, business developers and growth professionals attended this year’s AAM Summit in Salt Lake City. It was 2.5 days of learning, networking and making new friends because, really, accounting marketers tend to make fast friends! Here are some of the attendees’ best takeaways. Meet a…

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Business Development: Selling on the Verge of a Downturn

By AAM / March 20, 2023

Written by: Art Kuesel Robust pipelines, high fee quotes, escalating minimums, stringent qualification questions and new client waiting lists. This has been the definition of new business development at many CPA firms for about the last year. For many firms, it reflects an about-face from what they knew and experienced…

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November 2022: Internal Communications (IC)

By AAM / November 21, 2022

Beginners Guide: With so many internal communication tools available and audiences to consider, it can be difficult to determine not only which platform to use but what to communicate on it. This article breaks down a few common internal communication mediums and some best practices to consider when creating your…

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Meet a Member: Abigail Cugini

By AAM / November 21, 2022

Abigail Cugini is the Internal Communications Manager for Rea & Associates in Ohio. As a Top 100 firm with 400+ employees, internal communications is a priority at her firm to keep employees engaged and informed. Read this month’s Meet a Member to learn more about her firm’s internal communication strategy.…

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Beginner’s Guide: Internal Communication Platforms and Best Practices

By AAM / November 21, 2022

Beginner’s Guide: Internal Communication Platforms and Best Practices Taylor Bartosiewicz, Yeo & Yeo CPAs & Business Consultants The diversity of today’s workplaces means that people of all backgrounds, upbringings and ages are collaborating. It also means that workplaces have a myriad of communication styles and preferences. With so many internal…

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The Three Pillars of Internal Communications: Inform, Educate and Engage

By AAM / November 21, 2022

The Three Pillars of Internal Communications: Inform, Educate and Engage Abigail Cugini, Rea & Associates When it comes to the basic objective of internal communications, the famous actress Judy Garland said it best: “Give the people what they want and then go have a hamburger.” All kidding aside, it really…

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Articles of Interest: Internal Communications

By AAM / November 21, 2022

Articles of Interest: Internal Communications Tanya Doescher, Melton & Melton, L.L.P.  The 7 Steps to Developing an Internal Communication Strategy https://www.happeo.com/blog/internal-communications-strategy This article outlines some of the basics, including what internal communication actually is and why it is needed. It also discusses how technology can support your efforts and provide…

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Featured: Season 4 Episode 1

What a Business Development Executive Does

with Danielle Reynolds, Business Development, Manager with Whitley Penn

A business developer’s day involves a myriad of activities from external meetings with business owners and referral partners to scoping calls for initial client connections.