Posts By
AAM
Newly Elected Board Members Shape the Future of Growth in the Accounting and Advisory Profession January 13, 2025 | Lexington, KY – The Association for Accounting Marketing (AAM), the leading association committed to providing educational opportunities and professional support for growth professionals in the accounting and advisory profession, announces the…
Business Development: Firms spend five to six figures a year for their professionals to go to conferences and events. High dollar professionals spend hours traveling and attending these events. Meanwhile, the amount of preparation and follow up leaves everyone asking the question ‘What is the ROI here?’ In this article…
Accounting firms rely on industry conferences and networking events as an integral part of the marketing mix. These events are important opportunities for the firm’s professionals to grow their network, develop referrals, learn about the latest industry trends and relate the firm’s brand to its unique service offerings. But not…
December 9, 2024 | Lexington, KY – The Association for Accounting Marketing (AAM) is proud to announce that seven of its members and its executive director have been included in Accounting Today’s The Top 100 Most Influential People in Accounting for 2024. The professionals on this list have demonstrated leadership…
It’s no secret that AI has tremendous potential to improve operational efficiency and enhance marketing strategies. In fact, according to Sam Altman, CEO of OpenAI—one of the world’s leading AI companies—the landscape of marketing is about to undergo a radical transformation with as much as 95% of the work currently…
An opportunity for marketing and business development teams at most firms is to produce valuable reporting to guide leadership in understanding how to grow the firm. However, with stretched teams and limited time, it’s hard to know where to focus. When we look at the first step, it’s client data,…
In the accounting industry, digital innovation – and even business innovation – have become a necessity. As we’ve seen with tools like the internet, technological advancements often redefine how we connect with clients, manage relationships, and drive growth. Now, AI is doing the same for accounting firms, transforming the way…
Hot Topic: Are your web landing pages producing hot leads or could they use a good ol’ roast by friendly critics? Don’t be shy! This article reveals lessons learned to fire up your lead generation. Seasoned Marketer: If your goal is to grow with intention, your lead generation strategy should…
Should we look into Zoominfo? D&B Hoovers? Should we look at intent data? How can we generate prospect lists? Questions like these are common, but maybe not the right starting point. Most firms love to build lists – I bet if you go into your W: drive you can find…
Beginner’s Guide: It seems like every other week there is a new announcement about a merger or acquisition happening in the accounting industry. As mergers and acquisitions (M&A) becomes increasingly more frequent, marketers are responsible for ensuring a seamless digital transition. This transition often has the potential to make or…
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Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.