AAM MINUTE
October 2024: Accelerate Your Firm’s Growth with Smarter Lead Generation
Hot Topic: Are your web landing pages producing hot leads or could they use a good ol’ roast by friendly critics? Don’t be shy! This article reveals lessons learned to fire up your lead generation.
Seasoned Marketer: If your goal is to grow with intention, your lead generation strategy should focus on quality, not quantity. That means starting with a crystal-clear picture of your ideal client. In this piece, Alison uses a dartboard analogy to help firms aim for their ideal clients and understand why some prospects don’t fit on the board. She shares 10 essential criteria for crafting your ideal client profile and how to use that to develop a highly focused marketing strategy.
Beginner’s Guide: In today’s digital world, networking has evolved far beyond the traditional handshake and paper business card exchange. In this article, we’ll explore how digital business cards, specifically PopL, can help enhance your professional interactions, track your event ROI and provide a more sustainable and cost-effective solution to traditional networking – all with just a tap of your phone.
Business Development: How can we generate prospect lists? Should we look into Zoominfo? D&B Hoovers? Should we look at intent data? Let’s not build another list that goes nowhere. In this article, we will dive into a practical way to build a useful prospect list and some ideas to start generating conversations once you have it!
Articles of Interest: In today’s competitive market, lead generation is crucial for the success of professional services firms. It serves as the lifeblood of business growth by identifying and attracting potential clients who require your expertise. Through strategic engagement and relationship-building, effective lead generation not only increases your client base but also fosters long-term loyalty and repeat business. By leveraging targeted strategies, your firm can establish a steady pipeline of opportunities, ensuring sustainable growth and a strong competitive edge. Read to learn more on how to enhance your lead generation efforts and bring long-term success to your business.
Meet a Member: Meet Jeff Jacobs, Director Of Development and Business Development Consultant at Wilkins Miller, LLC. In this month’s Meet a Member, Jeff shares his “must know” for accounting marketers and BD executives as well as what he’s had to learn the hard way.
September New Members
Amanda Perry, Beers, Hamerman, Cohen & Burger, P.C.
Melissa Taylor, Melton & Melton
Sam Pagel, Resound
Samantha van Hooydonk, KWB Accountants & Advisors
Yulia Hock, HOCK International
