AAM Minute

The AAM Minute is a monthly e-newsletter that provides timely articles and thought leadership on hot trends and topics impacting accounting marketing, business development and practice growth professionals. The AAM Minute is brought to you by volunteer members of the association and is available to anyone interested in what is happening in the accounting profession.

September 2022: Marketing Strategy for 2023

September 20, 2022

Beginner’s Guide: Does your firm have a marketing strategy in place today, or are you finding yourself starting from ground zero and unsure where to begin? This article will discuss what makes up a marketing strategy, why you need one, and how to get started on your 2023 planning today.…

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August 2022: Surviving & Thriving as a Department of 1

August 15, 2022

Beginner’s Guide: In this article, three seasoned marketers share tips on topics ranging from change management and overcoming challenges to outsourcing and working as a one-person or small marketing team. Seasoned Marketer: Wouldn’t it be nice to have a full-time staff of stellar project managers, technical experts, writers, strategists and…

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July 2022: Using Your Website for Recruiting

July 26, 2022

Beginner’s Guide: Recruiting in the accounting profession is more competitive than ever. The market is tough, and we are all looking for a silver bullet to help our efforts. Incorporating video into your recruiting efforts may not be the end-all answer, but it sure can make you stand out from…

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June 2022: Google Analytics/Tools

July 19, 2022

Beginner’s Guide: This article breaks down some of the basics of Google tools, including Google Search Console, Google My Business, Google Ads, and more. Many of these tools work hand-in-hand, allowing you to achieve objectives and track metrics pertaining to your website and digital presence. Articles of Interest: In this…

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May 2022: Summit Recap

July 19, 2022

Beginner’s Guide: The 2022 AAM Summit was recently held in Louisville, Kentucky. In this Beginner’s Guide, AAM Minute Committee member Kayla Juba shares her experience and key takeaways as a first-time attendee of Summit. Speakers of Interest: The 2022 AAM Summit was host to a long lineup of fantastic speakers…

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April 2022: SEO

May 4, 2022

Beginner’s Guide: Search Engine Optimization (SEO), the process of improving your website to increase its visibility, is one of the most important aspects of digital marketing. SEO may seem like an intimidating job, but overall it’s a series of simple tasks. In this article, learn how SEO works and where to start.…

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March 2022: Keep Marketing Moving During Busy Season

April 20, 2022

Beginner’s Guide: As a growth professional in public accounting, are you finding yourself in a vicious cycle of “hurry up and wait” during busy season? It is time to push the reset button on expectations! This article discusses how marketing and business development professionals can maximize busy season and capitalize…

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February 2022: Marketing and Firm Culture

February 1, 2022

Beginner’s Guide: How can we as marketers can make an impact on the culture within our accounting firms? Here are nine examples of how to drive culture within your own firm. Articles of Interest: Marketers have a lot on their plate: campaigns, eblasts, social media, websites, and more. These are…

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January 2022: The Generation Gap

January 5, 2022

Beginner’s Guide: As marketers, we handcraft our messages. We need to know our audience, their pain points, their goals, and what is important to them. But when it comes to communication within our own firms, it’s easy to forget that our colleagues are their own audience. Find out the communication…

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