AAM Minute

The AAM Minute is a monthly e-newsletter that provides timely articles and thought leadership on hot trends and topics impacting accounting marketing, business development and practice growth professionals. The AAM Minute is brought to you by volunteer members of the association and is available to anyone interested in what is happening in the accounting profession.

November 2023: Internal Communications

November 17, 2023

Articles of Interest: Our November Articles of Interest includes helpful links outlining the different types of internal messaging; tactics and tools you should be using; top internal communications trends from the past year; award-winning intranet design highlights and tips for writing your employee newsletter “like you give a damn.” Seasoned…

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October 2023: Client Experience

October 30, 2023

Beginner’s Guide: The way a customer feels about their experience with your company can truly make or break your business. Learn what the client experience entails and how to start improving it in this article. Seasoned Marketer: Client experience is at the heart of any successful business. How your clients…

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September 2023: How to Elevate Your Firm with the Right Data

September 21, 2023

Beginners Guide: Accounting marketers today have access to more data than ever before, and understanding how to use it has never been more essential. But how should you use data analytics as an accounting marketer and how can it benefit your clients? Learn more in this article. Meet a Member:…

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August 2023: Time to level up your MarTech Stack?

August 18, 2023

Articles of Interest: As Martech continuously becomes a more relevant (and popular) term for marketers, the content produced on this subject is starting to dominate the internet. We have 4 helpful resources to help your firm navigate into the Martech world. Beginner’s Guide & Seasoned Marketer: Marketing technology (MarTech) includes…

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July 2023: 🎵 Digital, Digital, Get Down – Paid Search, ABM and More!

July 21, 2023

Articles of Interest: Our July Articles of Interest includes best practices, trends and examples for a variety of digital marketing tactics, including marketing automation, cross-platform marketing campaigns, mobile marketing, brand storytelling and chatbot marketing. Seasoned Marketer: As digital marketing continues to dominate, as well as the power of personalization, there is…

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June 2023: A Marketer’s Guide to Key Performance Indicators

June 16, 2023

Seasoned Marketer: Marketers have access to more knowledge and data than ever before, but collecting data, tracking trends, and reporting on marketing activities for the sake of reporting are not sufficient to gain the respect of our partners. So what do they really care about? Find out in this article.…

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May 2023: AAM Summit Recap | Recruiting Tips | Interview with Marketer of the Year

May 19, 2023

Hot Topic: Nearly 400 accounting marketers, business developers and growth professionals attended this year’s AAM Summit in Salt Lake City. It was 2.5 days of learning, networking and making new friends because, really, accounting marketers tend to make fast friends! Here are some of the attendees’ best takeaways. Meet a…

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April 2023: 📈Strategic Planning: How to Get a Seat at the Table and Build Your Firm’s Plan

April 19, 2023

Beginner’s Guide: Strategic planning is the foundation for growth and sustainability, and is an essential component of any accounting firm. Without a plan, the firm will likely struggle to recruit, grow and improve. If you have never participated in a strategic planning process, knowing where to start or what questions…

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March 2023: How to Capitalize on Marketing in an Economic Downturn

March 20, 2023

Beginner’s Guide: “Let’s wait until after the 18th.” It’s a phrase we are all familiar with during the height of the busy season. It can be frustrating as an accounting marketer to put everything on hold, especially during a time when most people are interacting with your brand. This article…

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February 2023: Emerging Trends Shaping Accounting Marketing

February 20, 2023

Beginner’s Guide: A new AI tool called ChatGPT is creating a frenzy and some serious questions as it goes viral, causing many to ponder its implications across multiple industries, including the marketing world. Find out how it works and some important considerations in this article. Seasoned Marketer: Phygital is a…

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