AAM Minute

The AAM Minute is a monthly e-newsletter that provides timely articles and thought leadership on hot trends and topics impacting accounting marketing, business development and practice growth professionals. The AAM Minute is brought to you by volunteer members of the association and is available to anyone interested in what is happening in the accounting profession.

January 2023: The Evolving Role of the Accounting Marketer

January 19, 2023

Beginners Guide: Now that the dust has (mostly) cleared from the pandemic, lasting changes to the accounting industry are starting to emerge: shortages of top talent, the shift to remote work and a focus on advisory services, to name a few. This article breaks down each of these factors and…

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December 2022: AAM Minute’s Favorite Things of 2022

December 21, 2022

Free Tools for Accounting Marketing: With so many tools available for marketing, which ones are free to use? And how do they work? Chris O’Day provides a tutorial on free tools in his video here. Marketing Automation: Here you can hear Rachael McGrew discuss Marketing Automation! You can read more…

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November 2022: Internal Communications (IC)

November 21, 2022

Beginners Guide: With so many internal communication tools available and audiences to consider, it can be difficult to determine not only which platform to use but what to communicate on it. This article breaks down a few common internal communication mediums and some best practices to consider when creating your…

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October 2022: Recruiting

October 20, 2022

Beginner’s Guide: We have all heard about the “Great Resignation” and how the talent pool for the accounting profession is dwindling. If you are new to marketing for accounting, you are likely wondering what the reality of the current accounting profession landscape is and how you can contribute to the…

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September 2022: Marketing Strategy for 2023

September 20, 2022

Beginner’s Guide: Does your firm have a marketing strategy in place today, or are you finding yourself starting from ground zero and unsure where to begin? This article will discuss what makes up a marketing strategy, why you need one, and how to get started on your 2023 planning today.…

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August 2022: Surviving & Thriving as a Department of 1

August 15, 2022

Beginner’s Guide: In this article, three seasoned marketers share tips on topics ranging from change management and overcoming challenges to outsourcing and working as a one-person or small marketing team. Seasoned Marketer: Wouldn’t it be nice to have a full-time staff of stellar project managers, technical experts, writers, strategists and…

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July 2022: Using Your Website for Recruiting

July 26, 2022

Beginner’s Guide: Recruiting in the accounting profession is more competitive than ever. The market is tough, and we are all looking for a silver bullet to help our efforts. Incorporating video into your recruiting efforts may not be the end-all answer, but it sure can make you stand out from…

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June 2022: Google Analytics/Tools

July 19, 2022

Beginner’s Guide: This article breaks down some of the basics of Google tools, including Google Search Console, Google My Business, Google Ads, and more. Many of these tools work hand-in-hand, allowing you to achieve objectives and track metrics pertaining to your website and digital presence. Articles of Interest: In this…

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May 2022: Summit Recap

July 19, 2022

Beginner’s Guide: The 2022 AAM Summit was recently held in Louisville, Kentucky. In this Beginner’s Guide, AAM Minute Committee member Kayla Juba shares her experience and key takeaways as a first-time attendee of Summit. Speakers of Interest: The 2022 AAM Summit was host to a long lineup of fantastic speakers…

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April 2022: SEO

May 4, 2022

Beginner’s Guide: Search Engine Optimization (SEO), the process of improving your website to increase its visibility, is one of the most important aspects of digital marketing. SEO may seem like an intimidating job, but overall it’s a series of simple tasks. In this article, learn how SEO works and where to start.…

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