AAM Minute

The AAM Minute is a monthly e-newsletter that provides timely articles and thought leadership on hot trends and topics impacting accounting marketing, business development and practice growth professionals. The AAM Minute is brought to you by volunteer members of the association and is available to anyone interested in what is happening in the accounting profession.

March 2024: Client Experience (CX)

March 21, 2024

Seasoned Marketer: In the competitive landscape of accounting firms, client satisfaction is crucial. Understanding client needs, preferences and pain points is necessary for maintaining strong relationships and fostering business growth. One effective tool for gathering such insights is client satisfaction surveys. By implementing well-structured surveys and leveraging the data they…

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February 2024: Digital Marketing

February 21, 2024

Beginner’s Guide: 2024 is poised to bring about innovations that marketers at all stages of their careers will be learning and embracing right alongside those just starting. In this article, we have some of the top trends in digital marketing that will be making an impact in 2024. Seasoned Marketer:…

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January 2024: A Deep Dive Into Paid Advertising

January 23, 2024

Seasoned Marketer: In this era of constant connectivity, where attention is a limited commodity, paid advertising can give firms the extra boost they need to rise above the noise and ensure key messages are heard. But how can you develop an effective paid advertising strategy? This article explores some key…

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December 2023: AAM Minute’s Favorite Things of 2023

December 20, 2023

What tool do you need to make 2024 a success? We asked our committee members to share what tool they can’t live without. Read on to hear what they have to say. Pingboard: There are so many marketing tools that we can’t live without, but there is one special tool…

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November 2023: Internal Communications

November 17, 2023

Articles of Interest: Our November Articles of Interest includes helpful links outlining the different types of internal messaging; tactics and tools you should be using; top internal communications trends from the past year; award-winning intranet design highlights and tips for writing your employee newsletter “like you give a damn.” Seasoned…

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October 2023: Client Experience

October 30, 2023

Beginner’s Guide: The way a customer feels about their experience with your company can truly make or break your business. Learn what the client experience entails and how to start improving it in this article. Seasoned Marketer: Client experience is at the heart of any successful business. How your clients…

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September 2023: How to Elevate Your Firm with the Right Data

September 21, 2023

Beginners Guide: Accounting marketers today have access to more data than ever before, and understanding how to use it has never been more essential. But how should you use data analytics as an accounting marketer and how can it benefit your clients? Learn more in this article. Meet a Member:…

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August 2023: Time to level up your MarTech Stack?

August 18, 2023

Articles of Interest: As Martech continuously becomes a more relevant (and popular) term for marketers, the content produced on this subject is starting to dominate the internet. We have 4 helpful resources to help your firm navigate into the Martech world. Beginner’s Guide & Seasoned Marketer: Marketing technology (MarTech) includes…

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July 2023: 🎵 Digital, Digital, Get Down – Paid Search, ABM and More!

July 21, 2023

Articles of Interest: Our July Articles of Interest includes best practices, trends and examples for a variety of digital marketing tactics, including marketing automation, cross-platform marketing campaigns, mobile marketing, brand storytelling and chatbot marketing. Seasoned Marketer: As digital marketing continues to dominate, as well as the power of personalization, there is…

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June 2023: A Marketer’s Guide to Key Performance Indicators

June 16, 2023

Seasoned Marketer: Marketers have access to more knowledge and data than ever before, but collecting data, tracking trends, and reporting on marketing activities for the sake of reporting are not sufficient to gain the respect of our partners. So what do they really care about? Find out in this article.…

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