Articles of Interest: Lead Generation
Educational Articles Discussing Lead Generation
Blurb: This article discusses how to adopt online lead generation techniques. It navigates the changes in today’s world and how we’ve moved from print advertising and sponsorships to referrals and networking. The article will dive into the biggest difference between B2B and B2C lead generation and how to target your audience. There’s a new business development model and this article dives into those changes.
Blurb: There are many ways leads can come into a professional service firm – unrealistic expectations and misconceptions can derail a lead generation program before it even gets started. This article breaks down how to set up your program for success.
Blurb: Lead generation is how you build a pipeline of potential customers. This guide will serve as your primer on type of leads, lead gen strategies, and the role of RevOps in driving efficient lead generation.
Blurb: We live in a saturated marketplace and to retain and gain clients you must be able to obtain more leads. The Internet is a great place to obtain leads for your service industry business. If you’re going to obtain leads online, you need to invest in lead generation methods. Read this article to discuss lead generation through content marketing, pay-per-click advertising and social media marketing.
Blurb: Did you know that 67% of companies use lead generation as the sole metric to determine content success. Lead generation consists of attracting and converting target audiences that have shown interest in your product or service. Read below to look at why lead generation in business development is essential.
7 Lead Generation: A Beginners Guide
Blurb: Not just for beginners! This article will break down defining a lead, cover what online lead generation is and why your firm needs it. Next, go into how to qualify someone as a lead, how to label lead types, how to generate leads and why it’s much more effective than simply buying leads.
About Amanda Seekamp
With five years in the hospitality world, Amanda knows a thing or two about client experience and maintaining client loyalty. She transitioned to working for a top 20 accounting firm, Marcum LLP, and sits in their New York City Office. She assists with implementing Marcum's feedback client programs, brainstorms internal marketing communications, coordinates CX + firm-related events, and creates strategic marketing plans for the firm's Client Experience Program. She's devoted to ensuring all clients who work with Marcum are satisfied and successful!
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Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.