Posts By
Amanda Seekamp

With five years in the hospitality world, Amanda knows a thing or two about client experience and maintaining client loyalty. She transitioned to working for a top 20 accounting firm, Marcum LLP, and sits in their New York City Office. She assists with implementing Marcum's feedback client programs, brainstorms internal marketing communications, coordinates CX + firm-related events, and creates strategic marketing plans for the firm's Client Experience Program. She's devoted to ensuring all clients who work with Marcum are satisfied and successful!

Articles of Interest: Lead Generation

By Amanda Seekamp / October 22, 2024

Educational Articles Discussing Lead Generation 10 Online Lead Generation Techniques for Professional Services Blurb: This article discusses how to adopt online lead generation techniques. It navigates the changes in today’s world and how we’ve moved from print advertising and sponsorships to referrals and networking. The article will dive into the…

Articles of Interest: Mergers of Interest

By Amanda Seekamp / September 19, 2024

Educational Articles Discussing M&A’s A Better Approach to Mergers and Acquisitions This article summarizes the success of M&As. Justyna Stasik discusses the four ways that M&As bring value to companies. First, acquiring companies use M&A to pursue a broader range of strategies. Second, acquirers are more sophisticated about due diligence.…

Meet a Member: Katie Cohodes

By Amanda Seekamp / July 23, 2024

JUST THE FACTS Name – Katie Cohodes Company – Armanino Years of Experience: 11+ College Name & Degree(s): Purdue University – Bachelor Degree in Liberal Arts, Majoring in Public Relations and Rhetorical Advocacy Firm City & State: HQ in San Ramon, CA, Remote in Houston, TX Firm Size: 3000+ Email:…

Seasoned Marketer: Embracing the Future – The Role of AI in Enhancing Client Experience in the Professional Services Industry

By Amanda Seekamp / July 23, 2024

As marketers, we aim to tell differentiated stories about our brands, services and people. In a saturated marketplace, it’s essential to market each effectively and provide our clients with an elevated experience and real-time interactions. What if artificial intelligence (AI) could help us achieve this lofty objective? Recently, AI has…

Articles of Interest: Communicating Effectively with Partners

By Amanda Seekamp / June 20, 2024

When it comes to working with accounting firm partners, effective communication is key to synchronizing efforts and ensuring that all parties see and contribute to your shared vision and goals. Here are five articles of interest on communicating effectively with your partners. “The Art of Effective Communication in Strategic Partnerships:…

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Featured: Season 9 Episode 4

Beyond the Database: Building a CRM That Fuels Business Development

Nikki Burgeson | UHY-US

In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.