CPA Growth Trends, Marketing

Articles of Interest: Communicating Effectively with Partners

When it comes to working with accounting firm partners, effective communication is key to synchronizing efforts and ensuring that all parties see and contribute to your shared vision and goals. Here are five articles of interest on communicating effectively with your partners.

  1. “The Art of Effective Communication in Strategic Partnerships: A Key to Success” by Tony Kaldas

This article discusses the journey to your next strategic endeavor, and that effective communication isn’t just a skill; it’s the cornerstone of success. We must nurture it, refine it, and watch the partnerships thrive.

  1. “Managing a Thriving Partner Ecosystem Strategy: From Conception to Execution” by Kiflo

The future of partner ecosystem management is yours to shape. As we embark on this transformative journey, keep an eye on emerging trends, and embrace the power of technology and innovation. By staying ahead of the curve, you can create a partner ecosystem strategy that sets you apart from the competition and drives sustainable growth for your business and your partners.

  1. “Building Bridges: Strategies for Creating and Maintaining Successful Partnerships” by Debutify

This article states that, by aligning goals, communicating effectively, building strong bonds, staying adaptable, and continuously evaluating the partnership, businesses can unlock the full potential of their collaborations and achieve mutual success.

  1. “Strategy for Professional Services Firms” by Ryan Frederick – The Medium

Professional services firms must be willing to embrace new ways of thinking and acting to continue growing and breaking through the thresholds of stagnation. All options for professional services firms to create assets will require an investment of money, time, and energy. Read more to learn a winning strategy for professional service firms.

  1. “How can you communicate effectively with a partner during the partnership lifecycle?” – LinkedIn

This article breaks down the six steps of communicating effectively during the partnership lifecycle: identify communication needs; establish communication channels; communicate openly and respectfully; manage communication challenges and conflicts; evaluate and improve communication; and communicate the end or renewal of the partnership.

About Amanda Seekamp


With five years in the hospitality world, Amanda knows a thing or two about client experience and maintaining client loyalty. She transitioned to working for a top 20 accounting firm, Marcum LLP, and sits in their New York City Office. She assists with implementing Marcum's feedback client programs, brainstorms internal marketing communications, coordinates CX + firm-related events, and creates strategic marketing plans for the firm's Client Experience Program. She's devoted to ensuring all clients who work with Marcum are satisfied and successful!

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