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AAM
Written By: Brandon Ferris, Winding River Consulting Email is an effective tool in the arsenal of today’s growth leader. While many other platforms have gained prominence in digital marketing, email remains at the top in terms of ROI, offering ROI potential of $36 for every $1 spent according to a…
Author: David Toth, Winding River Consulting In today’s dynamic business landscape, sales and marketing are no longer siloed departments operating independently. Instead, they are two sides of the same coin, working in tandem to drive revenue growth and achieve business objectives. This is especially true in accounting firms, where complex…
December 8, 2023 | Lexington, KY – The Association for Accounting Marketing (AAM) is proud to announce that seven members have been included in Accounting Today’s annual list of the top 100 most influential people in accounting. In 2023, professionals recognized on this list reflect pipeline problem solvers, serving as…
December 8, 2023 | LEXINGTON, KY – The Association for Accounting Marketing (AAM), the leading association committed to providing educational opportunities and professional support for growth professionals in the accounting and advisory profession, announces that Executive Director Rhonda Clark has been named in Accounting Today’s 2023 “Top 100 Most Influential…
Picture it: a beautifully designed website with a thoughtful, easy-to-navigate layout. The carefully crafted content is high quality and relevant to its intended audience. The keyword placement is laser-focused to attract organic traffic comprised of the ideal client. The website is doing its job – bringing in quality leads. But…
Author: Alyson Fieldman, RockIt Results Generating new business and expanding existing client accounts can often be stressful. In most firms, only a small subset of partners are typically interested in selling. Many partners find that selling is too highly competitive, only done on a golf course or just too overwhelming…
Written by: Heath Alloway Imagine one of your very best friends purchasing a new boat that could go fast. Your friend was so excited about how fast it could go, you find yourself speeding across the water. Suddenly, you realize the boat captain never looked back to see who was…
Contact: Rhonda Clark Executive Director 859.494.1185 [email protected] Association for Accounting Marketing Joins Over 2,400 CEOs in Unprecedented Commitment to Advance Diversity and Inclusion in the Workplace Coalition Expands Reach and Impact into the Business Community August 28, 2023 | Lexington, KY – The Association for Accounting Marketing (AAM) is proud…
Articles of Interest: As Martech continuously becomes a more relevant (and popular) term for marketers, the content produced on this subject is starting to dominate the internet. We have 4 helpful resources to help your firm navigate into the Martech world. Beginner’s Guide & Seasoned Marketer: Marketing technology (MarTech) includes…
Articles of Interest: Our July Articles of Interest includes best practices, trends and examples for a variety of digital marketing tactics, including marketing automation, cross-platform marketing campaigns, mobile marketing, brand storytelling and chatbot marketing. Seasoned Marketer: As digital marketing continues to dominate, as well as the power of personalization, there is…
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Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.