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Will Casserly
Will Casserly is an Account Director at Hinge Marketing where he works closely with accounting and financial services firms of all sizes to achieve their strategic, brand visibility and growth objectives.
As we embark on 2024, many accounting firms are re-evaluating their strategy to incorporate key initiatives that will attract top talent, grow their advisory services, leverage new technologies, and enhance the online visibility of their experts and for the firm itself. It’s an opportune time for accounting firms to redefine…
Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.