Marketing
In the competitive landscape of accounting firms, client satisfaction is crucial. Understanding client needs, preferences and pain points is necessary for maintaining strong relationships and fostering business growth. One effective tool for gathering such insights is client satisfaction surveys. By implementing well-structured surveys and leveraging the data they provide, accounting…
Training employees in Client Experience (CX) is fundamental for ensuring that they understand both the importance of delivering exceptional service to clients, and what “good CX” looks like at your firm. When training employees on CX, it is essential to communicate the importance of CX as it relates to the…
When Google launched GA4 in 2023, one show-stopping feature was data deprecation. Gak! You might have scrambled to save data from your Universal Analytics account or simply followed the best practice guidance of setting your user and event data retention to 14 months—one of the defaults. But now you’re finding…
Written By: Brandon Ferris, Winding River Consulting Email is an effective tool in the arsenal of today’s growth leader. While many other platforms have gained prominence in digital marketing, email remains at the top in terms of ROI, offering ROI potential of $36 for every $1 spent according to a…
This article discusses the basics of digital marketing, providing beginners with a comprehensive understanding of how to navigate this field effectively. https://www.thinkful.com/blog/digital-marketing-for-beginners/ Learn how to leverage different types of digital marketing strategies to maximize your business’s online presence and reach your target audience. https://www.snhu.edu/about-us/newsroom/business/types-of-digital-marketing Discover the five essential steps to…
Hot Topic: Will Google Search Generative Experience (SGE) Impact Your Firm’s Organic Search Traffic?
Google is reimagining how users search with its experimental Search Generative Experience (SGE), which utilizes generative AI to make searching more intuitive and help users understand information faster. With its ability to generate relevant content directly on the search engine results page (SERP) coupled with its intuitive nature and interactive…
In an era where cybersecurity threats are rampant and regulatory requirements are constantly evolving, Rehmann recognized the pressing need for organizations to have robust cybersecurity plans in place. To address this challenge, Rehmann developed CyberReady, a comprehensive program designed to simplify the complex process of cybersecurity planning and implementation, making…
Getting started in marketing is exciting, though it can often feel daunting; as though all of the other marketers share a secret code that you only understand bits and pieces of. That’s not necessarily the case for today’s early career marketers! 2024 is poised to bring about innovations that marketers…
In today’s data-rich landscape, marketers are often overwhelmed with metrics, presenting an endless array of measurement possibilities, but not all data is created equal. With more data than ever before, understanding what metrics firm leaders care about vs. metrics that may only be important to marketers is critical. The recent…
Launching a paid digital advertising campaign can be overwhelming. Begin by knowing your audience, setting clear goals and choosing optimal platforms like Google Ads or Facebook. One of the most important steps is to craft compelling ad content that also aligns with your audience’s preferences. This short guide provides a…
Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.