Posts By
Danielle Ott

Danielle is a skilled marketer with years of experience helping organizations grow in the digital space. As the Marketing Manager at RLB Chartered Professional Accountants, Danielle is responsible for leveraging traditional and digital marketing techniques to enhance RLB's presence in the markets it serves. Danielle is currently a member of the AAM Blog Committee, and looks forward to sharing content that will benefit other marketers in the industry.

Marketing Metrics that Matter: Insights from AAM High!

By Danielle Ott / February 1, 2024

In today’s data-rich landscape, marketers are often overwhelmed with metrics, presenting an endless array of measurement possibilities, but not all data is created equal. With more data than ever before, understanding what metrics firm leaders care about vs. metrics that may only be important to marketers is critical. The recent…

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Featured: Season 5 Episode 1

The Digital Lead Gen Process For Accounting Firms

with David Toth of Winding River Consulting

Explore expert strategies for digital marketing success with the latest insights on SEO, content strategy, lead generation and more.