Posts By
Danielle Ott
Danielle is a skilled marketer with years of experience helping organizations grow in the digital space. As the Marketing Manager at RLB Chartered Professional Accountants, Danielle is responsible for leveraging traditional and digital marketing techniques to enhance RLB's presence in the markets it serves. Danielle is currently a member of the AAM Blog Committee, and looks forward to sharing content that will benefit other marketers in the industry.
How to Gain Partner Buy-In for New Marketing Strategies When proposing new strategies or tactics, gaining partner buy-in is often one of the biggest hurdles for accounting firm marketers. With partners usually focused on the immediate bottom line, making a case for innovative marketing ideas requires careful preparation and a…
It is no secret a transformation is underway in the accounting world. Private Equity (PE), mergers and acquisitions (M&A), and alternative practice structures are at the forefront of many strategic firm discussions and future planning. These new industry dynamics are reshaping the CPA firms of the future, and this, in…
In today’s data-rich landscape, marketers are often overwhelmed with metrics, presenting an endless array of measurement possibilities, but not all data is created equal. With more data than ever before, understanding what metrics firm leaders care about vs. metrics that may only be important to marketers is critical. The recent…
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Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.