Posts By
Megan O'Donnell
Strong internal communication is essential for keeping teams aligned, engaged, and informed. These articles highlight the importance of clear messaging, choosing the right communication channels, planning strategic campaigns, and avoiding common missteps—offering practical insights to help organizations communicate more effectively from the inside out. Internal Communications Are Underrated Internal communications…
Hot Topic: Will Google Search Generative Experience (SGE) Impact Your Firm’s Organic Search Traffic?
Google is reimagining how users search with its experimental Search Generative Experience (SGE), which utilizes generative AI to make searching more intuitive and help users understand information faster. With its ability to generate relevant content directly on the search engine results page (SERP) coupled with its intuitive nature and interactive…
Developing Key Performance Indicators (KPIs) is an essential part of measuring marketing success and aligning your efforts with business objectives. KPIs are critical in helping marketers and business leaders track progress, improve results, and achieve their organization’s goals. But with access to so much data at our fingertips, getting lost…
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Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.