Marketing
Digital reigns supreme, making it imperative for firms to understand the intricacies of digital advertising to capture the attention of their target audiences. In a recent Amplify! season all about digital lead generation, Sean Smith, chief marketing officer at Schneider Downs, shares strategies, tactics and nuances of digital advertising that…
Discover the symphony of successful campaigns, aligning metrics with goals, and tailored strategies for the accounting industry. In this episode of Amplify!, Apoorv Dwivedi, founder of Fixyr Marketing, shares a wealth of knowledge on crafting winning digital marketing campaigns, effective email strategies, and the importance of data-driven decision-making. You can…
The digital marketing landscape is a dynamic beast, constantly evolving and demanding fresh strategies for success. Whether you’re a budding entrepreneur or a seasoned leader, the key to unlocking growth lies in the power of content. But not just any content –– content that captivates your audience and compels them…
Authors: Megan O’Donnell, EisnerAmper, Olivia Collins, Mazars USA, and Erica Reagle, Wipfli Mergers and acquisitions can be exciting and challenging for any organization. M&A activity is expected to rise in accounting as CPA practices seek to extend their reach, tap a broader client base and diversify their services. If your…
The 2024 AAM Summit was host to a long lineup of fantastic speakers with topics ranging from business transformation, growth and collaboration to having courageous conversations. Here are Summit’s keynote speakers worth following for news and insights. Carla McCall, incoming Chair of the AICPA and Managing Partner of AAFCPAs Carla…
Becoming your Firm’s Leading Internal Consultant, Mari-Anne Kehler, Partner, Chief Strategy Officer, GHJ Closing out day one of Summit, Mari-Anne spoke on the importance of why marketing should be thought of as our Firm’s internal consultant or strategic advisor. “How I was perceived was as important as what I knew,”…
In today’s competitive landscape, accounting firms face a critical need to attract and retain top talent. Recruiting marketing plays a crucial role in this endeavor, linking firms with prospective candidates. One recruiting marketing strategy that is on the rise involves college-specific webpages and other tailored marketing materials, with customized content…
How To Craft Content that Converts From lead generation to the client experience, prioritizing a marketing technology-focused culture with strategic investments is paramount. The marketing tech (MarTech) stack you are building today will bring your firm into tomorrow. In this Amplify! podcast episode, Danny Estrada, the vice president of consulting…
Like training for a long-distance race, successful search engine optimization (SEO) requires a structured approach. In a recent Amplify! podcast discussion with Brian Swanson, Chief SEO strategist at Flashpoint Digital Marketing, he explained how firms need to look at SEO as a marathon that takes more time to train for…
Lead generation has undergone a profound transformation in recent years. Accounting firms, once reliant on traditional methods, are now harnessing the power of digital platforms to drive growth and secure quality leads. In a recent Amplify! podcast discussion with David Toth, chief growth officer at Winding River Consulting, he shared…
Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.