Posts By
Lauren Preston
Artificial intelligence is reshaping business practices. These five articles explore responsible AI development, implementation strategies and practical tips for leveraging AI effectively in your firm. Google outlines its principles and practices for responsible AI development, emphasizing fairness, transparency, privacy and accountability. https://ai.google/responsibility/responsible-ai-practices/ This article provides practical examples of responsible AI…
Showing appreciation to clients goes beyond delivering exceptional service; it fosters loyalty, strengthens partnerships, and sets your firm apart. A great way to stay top of mind and strengthen your relationship is through gifts. Here are five tips to keep in mind when selecting gifts for your clients:
This article discusses the basics of digital marketing, providing beginners with a comprehensive understanding of how to navigate this field effectively. https://www.thinkful.com/blog/digital-marketing-for-beginners/ Learn how to leverage different types of digital marketing strategies to maximize your business’s online presence and reach your target audience. https://www.snhu.edu/about-us/newsroom/business/types-of-digital-marketing Discover the five essential steps to…
Understanding Client Experience Client experience can be defined as the sum of all interactions and engagements a client has with your brand. It encompasses both tangible and intangible elements, including the quality of products or services, customer support, user interface, brand messaging and more. It is crucial to remember that…
As Martech continuously becomes a more relevant (and popular) term for marketers, the content produced on this subject is starting to dominate the internet. We have 4 helpful resources to help your firm navigate into the Martech world. This article provides guidance on selecting a tech stack for accounting firms…
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Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.