Articles of Interest: Resources for MarTech

As Martech continuously becomes a more relevant (and popular) term for marketers, the content produced on this subject is starting to dominate the internet. We have 4 helpful resources to help your firm navigate into the Martech world.

• This article provides guidance on selecting a tech stack for accounting firms by offering a list of 13 top tech solutions tailored to their needs, emphasizing specialized tools, scalability, and various categories, such as expense management, CRM, project management, HR, forecasting and budgeting, automation, and communication and collaboration. https://jetpackworkflow.com/blog/accounting-firm-tech-stack/
• If you’re still using spreadsheets, it’s probably time for a tech upgrade. This article discusses the efficiency and automation advantages of more advanced software. https://tax.thomsonreuters.com/blog/why-accounting-firms-should-improve-their-tech-stack/
• In this video, AAM’s Rachel Pompeani shares her favorite items from her tech stack, including video editing and podcast software. https://vimeo.com/783011289
• Discover how HubSpot can integrate with various components of your tech stack so they all work together seamlessly. https://blog.markezing.com/tech-stack-for-accounting-firm-by-using-hubspot-as-a-single-source-of-truth