Posts By
Becky Livingston
Becky Livingston is the President and CEO of Penheel Marketing, a NJ-based firm specializing in social media and digital marketing for CPAs and small business owners. With over 25 years of marketing and tech experience, she is also the author of “SEO for CPAs - The Accountant’s SEO Handbook: Get Found Online Organically,” “The Accountant’s Social Media Handbook.” In addition to being a practitioner, Becky is also an adjunct professor and speaker. Connect with Becky or her firm on Facebook, LinkedIn, Pinterest, Instagram, and YouTube.
As a marketing professional, I’m always looking for tips to help make my job easier, faster, and more effective. I also like to share marketing tips with my clients to help them do the same. As a Twitter fan, I find Twitter chats for digital marketers fun to engage with…
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Auditor Proud Day has taken place on the fourth Thursday of September for the past five years. This year it’s on September 26. DiscoverAudit.org has some video training resources for audit teams, such as a meeting between the audit managers and the company controller, evaluating controls over a pre-paid insurance…
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Social Media Day is June 30. It was founded back in 2010 by Mashable. The best thing about Social Media Day is that you can celebrate on any social media network you want! In honor of the day, our members share some of their social media best practices, hacks, and…
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Even though artificial intelligence (AI) in its purest sense has been around since the 1950’s, machine learning (ML), the aspect we are all investigating today, is still rather new. As accounting marketers, there are many ways we can take advantage of AI and ML in our day-to-day tasks, as well…
Read MoreIf your clients use a smart phone to communicate, read news, or get information for their business, you might want to consider the power of voice search in your marketing efforts. Voice in Search Tools likes Alexa and Siri have been on the scene for a while. How can…
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By: Becky Livingston Just when you think you’ve got a solid social media marketing strategy for your firm, things shift. That’s one of the exciting things about social media, but also one of its biggest challenges. Here are four trends that will impact firm’s social media efforts in 2018.…
Read MoreWelcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
Compensation Changes in Accounting Firms – Intersection of HR & Marketing with Andrea Sardon, PBMares
with Andrea Sardone from PBMares
Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.