Posts By
Olivia Collins
Olivia Collins is a dynamic Marketing professional with over 10 years of experience in strategic communications, brand development, PR, and integrated marketing. She currently serves as Marketing Manager at Forvis Mazars, where she leads regional marketing initiatives that elevate the firm's brand and support business growth across the Northeast. Olivia's career spans roles in nonprofit, healthcare, and sports sectors, giving her a versatile perspective on audience engagement and campaign execution. She holds a BA from the University of New Hampshire. Outside of work, she is actively involved with Esophageal Cancer Action Network in honor of her late father.
One of my favorite projects this year has been the launch of the Forvis Mazars Alumni Platform. Launched in July, this new Alumni Network experience is a platform for our alumni and ambassadors that enables them to network, expand their industry influence and knowledge, and explore job opportunities. The platform…
Digital marketing helps increase brand visibility, build trust and reach potential clients in a highly competitive market where relationships are everything. These articles highlight the importance of staying on top of emerging trends, exploring and investing in new tools to help efficiency and reporting, do’s and don’ts and a step-by-step…
JUST THE FACTS Name: Kaelynn Guzman Title: Digital Marketing Manager Years of Experience: 3 College Name & Degree(s): Bachelor of Administration in Business, Marketing Firm Name: Withum Firm City & State: Houston, TX Firm Size: 150 people Professional Memberships: AAM Community Involvement: Girlscouts, Big Owl Run Club, Twitter Handle: LinkedIn…
We are seeing a surge of ‘fun committees’ at firms to increase employee engagement and boost morale. Internal communications and employee engagement are essential to the success of any organization. Work should be about more than just the work we do daily – it should be a place where creativity…
Intranets are a great way for leadership and employees to have a channel other than email to communicate. Emails can become lost or overlooked. An intranet provides a centralized source for company information, tools and resources, with the added benefit of decluttering your inbox. The setup process involves a systematic…
Are you launching a client experience program at your firm or looking to learn more about the client experience hype everyone is talking about? Look at these trending articles focused on client experience to learn more! The Client Experience: A Strategic Approach From Engagement To Retention This article focuses on the client…
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Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.