Articles of Interest: Client Experience
Are you launching a client experience program at your firm or looking to learn more about the client experience hype everyone is talking about? Look at these trending articles focused on client experience to learn more!
The Client Experience: A Strategic Approach From Engagement To Retention
This article focuses on the client journey from engagement to retention and emphasizes that retaining a client is just as important as the initial engagement. It dives into the strategic approach for the client journey.
Understanding Customer Experience
Taking the time to understand and improve client experience can impact your firm’s bottom line.
Using Client Satisfaction Surveys to Improve Your Firm’s Client Experience
Client satisfaction surveys are a fairly common tool among most accounting and advisory firms. This article focuses on what comprises a survey, including the NPS score and how to improve your current survey and focus on new client needs.
Business Development Through the Client Experience Lens
This article focuses on client experience-focused development opportunities. Client emotions, authenticity, storytelling, and active listening all play a part in developing meaningful client connections.
The Magic of Courageous Cross-Servicing
Cross-selling between service lines can often be overlooked but is an easy tactic to improve the client experience.
About Olivia Collins
Olivia Collins is a dynamic Marketing professional with over 10 years of experience in strategic communications, brand development, PR, and integrated marketing. She currently serves as Marketing Manager at Forvis Mazars, where she leads regional marketing initiatives that elevate the firm's brand and support business growth across the Northeast. Olivia's career spans roles in nonprofit, healthcare, and sports sectors, giving her a versatile perspective on audience engagement and campaign execution. She holds a BA from the University of New Hampshire. Outside of work, she is actively involved with Esophageal Cancer Action Network in honor of her late father.
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Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.