CPA Growth Trends, Marketing

Articles of Interest: Internal Communications

Our November Articles of Interest includes helpful links outlining the different types of internal messaging; tactics and tools you should be using; top internal communications trends from the past year; award-winning intranet design highlights and tips for writing your employee newsletter “like you give a damn.”

  1. 10 Types of Internal Communications from Piktochart (infographic) – Internal communications is not a one-size-fits-all affair. Different types of communication serve various purposes and audiences within your firm. Check out this infographic to help you understand different types of internal communications and tailor your messaging strategies for maximum impact.
  2. The 12 Internal Communication Tools You Should Be Using from Talkfreely – Many firms are balancing workforces that include a mix of office-based staff, remote employees, hybrid workers and team members out on the road. With so many types of employees with varying needs and interests, your internal communications will be most effective with a multi-channel approach. Read more about the 12 types of tools you should be using to reach everyone!
  3. Top Internal Communications Trends for 2023 from ContactMonkey – The past few years have seen the modern workplace evolve at an unprecedented pace. As remote and hybrid work continues to put new demands on firms, they will also herald in new internal communications trends. Check out the 16 top internal communications trends from the past year.
  4. The 10 Best Intranets of 2023: Trends in Design and Process from Nielsen Norman Group – Many firms use an intranet to provide information and communicate updates to employees. This article provides noteworthy highlights from the Intranet Design Annual winners in 2023, which may help you create or elevate your own intranet.
  5. 19 Tips for Writing Your Employee Newsletter Like You Give a Damn (and Why You Should) from Staffbase – As Marketers at accounting firms, we are trained to write external content in a manner that is highly technical and professional. However, your internal content should not be written as though you are writing to a client. Here are 19 tips for writing your employee newsletter (or any other internal communications, really) more conversationally, so your team members will be receptive to it and know that you do actually “give a damn.”

About Kayla Juba


Kayla Juba is the Senior Marketing Specialist for Brown Schultz Sheridan & Fritz (BSSF), a premier advisory firm providing accounting, assurance, tax and consulting services across the Mid-Atlantic region. She received her Bachelor of Arts degree in Communication/Journalism from Shippensburg University. Kayla has more than nine years of experience in marketing communications and has worked in accounting marketing for over three years. Prior to joining BSSF, Kayla worked in event planning and fundraising for several nonprofit organizations in the Central Pennsylvania area.

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