Articles of Interest: Our November Articles of Interest includes helpful links outlining the different types of internal messaging; tactics and tools you should be using; top internal communications trends from the past year; award-winning intranet design highlights and tips for writing your employee newsletter “like you give a damn.”
Seasoned Marketer: As a marketer, you likely spend much of your time focused on external communications. Sending firm emails and newsletters, keeping your website up-to-date, and posting regularly to social media are all part of a robust marketing plan. But are you as focused on your internal communications plan? In this article, we will dive into the importance of internal communication on employee engagement.
Beginner’s Guide: Intranets are a great way for leadership and employees to have a channel other than email to communicate. Emails can become lost or overlooked. An intranet provides a centralized source for company information, tools and resources, with the added benefit of decluttering your inbox. Read more about intranets in this article.
Meet a Member: Erika Williford is the Marketing & Communications Director at Doeren Mayhew. Learn more about Erika including what she has had to learn the hard way, in this month’s Meet a Member.
Business Development: Picture it: a beautifully designed website with a thoughtful, easy-to-navigate layout. The carefully crafted content is high quality and relevant to its intended audience. The keyword placement is laser-focused to attract organic traffic comprised of the ideal client. The website is doing its job – bringing in quality leads. But when you forward the leads to a partner or technical teammate, it’s crickets. They do not know what to say, take too long to respond, or worst-case scenario, there is no follow-up at all. You think to yourself, “Why have a lead-generating website if no one closes the deal?” This can be a frustrating place to be, but there are a few things you can do to help improve your website lead close rate.
Brandon Miller, All-State Legal
Cece Roeder, Christianson PLLP
Echo Thorsen, Eide Bailly, LLP
Emily Peltier, Eide Bailly, LLP
Jayme Klocker, Eide Bailly, LLP
Jesse Bouler, Adams Brown
Kamla Gabbert, Adams Brown
Kara Kayser, Eide Bailly, LLP
Kelley McDonald, Meaden & Moore
Kristin Lowry, Clark Nuber PS
Lauren Myers, GBQ Partners LLC
Maureen Girven, Freed Maxick CPAs
Melinda Kroll, Plante & Moran, PLLC
Richard Wright, Freed Maxick CPAs
Stephanie Gandsey, Mowery & Schoenfeld
Whitney Roseborough, Squire