Posts By
Emily Hensler

June 2024: Synchronization Through Communication

By Emily Hensler / June 21, 2024

Hot Topic: What can firms do to continue aligning for action and demonstrating clear ROI for future brand visibility and business success? The AAM Biennial Compensation Survey Report is out now, offering insights and takeaways for all marketing/BD and firm leaders. Read some of the highlights in this article. Beginner’s…

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May 2024: Summit Recap and Marketing/HR Synergy

By Emily Hensler / May 24, 2024

Hot Topic: As many of you know and have experienced, AAM Summit provides a chance to elevate your skills and expand your professional network. A week dedicated to empowering marketers with insights and tools needed to further your career within the Accounting Marketing world, it is one of my favorite…

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Dreher Named AAM’s 2024 Marketer of the Year

By Emily Hensler / May 23, 2024

Lexington, KY (May 14, 2024) – Stacy Dreher, Director of Practice Growth at James Moore & Co., has been honored with the Association for Accounting Marketing’s (AAM) 2024 Marketer of the Year award. This prestigious award recognizes a marketing professional who has shown outstanding performance in the field of accounting…

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AAM Announces 2024 Individual Marketing Achievement Award Recipients

By Emily Hensler / May 23, 2024

May 14, 2024 (Lexington, KY) – The Association for Accounting Marketing (AAM), the leading resource for growth professionals in the accounting and advisory profession, announced the recipients of its individual Marketing Achievement Awards (MAA) this morning during its Annual Summit. Individual awards are presented annually in recognition of outstanding achievements…

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AAM Announces the Category Winners of the 2024 Marketing Achievement Awards

By Emily Hensler / May 23, 2024

May 14, 2024 (Lexington, KY) – On May 14, during the Association for Accounting Marketing’s (AAM) annual Summit held in Orlando, Florida, sixteen prestigious awards were distributed to exceptional accounting marketers and growth professionals. The awards ceremony was a highlight of the Summit, showcasing excellence across various domains such as…

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2024 Association for Accounting Marketing Biennial Compensation Survey Report

By Emily Hensler / May 14, 2024

2024 Association for Accounting Marketing Biennial Compensation Survey Report Accounting Marketing & BD Professionals are ‘Aligned for Action’ More Data on Salaries, Specialization & Succession Opportunities   MAY 14, 2024 — The Association for Accounting Marketing (AAM) has released the results of its 2024 Biennial Compensation Survey this week. Survey…

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Growth Strategies 2024 Spring Cover

Spring 2024 Growth Strategies

By Emily Hensler / April 18, 2024

Driving Digital Transformation Strategy through Content Automation Take a look back at the evolution of digital marketing and how it is shaping strategies, techniques, and future trends such as AI, automation, and personalized marketing. Is Your Company Prepared for AI? A 5-Step Guide to AI Readiness and an Era of…

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March 2024: Client Experience (CX)

By Emily Hensler / March 21, 2024

Seasoned Marketer: In the competitive landscape of accounting firms, client satisfaction is crucial. Understanding client needs, preferences and pain points is necessary for maintaining strong relationships and fostering business growth. One effective tool for gathering such insights is client satisfaction surveys. By implementing well-structured surveys and leveraging the data they…

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February 2024: Digital Marketing

By Emily Hensler / February 21, 2024

Beginner’s Guide: 2024 is poised to bring about innovations that marketers at all stages of their careers will be learning and embracing right alongside those just starting. In this article, we have some of the top trends in digital marketing that will be making an impact in 2024. Seasoned Marketer:…

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January 2024: A Deep Dive Into Paid Advertising

By Emily Hensler / January 23, 2024

Seasoned Marketer: In this era of constant connectivity, where attention is a limited commodity, paid advertising can give firms the extra boost they need to rise above the noise and ensure key messages are heard. But how can you develop an effective paid advertising strategy? This article explores some key…

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Featured: Season 5 Episode 1

The Digital Lead Gen Process For Accounting Firms

with David Toth of Winding River Consulting

Explore expert strategies for digital marketing success with the latest insights on SEO, content strategy, lead generation and more.