Posts By
Emily Hensler

Association for Accounting Marketing (AAM) Launches Digital Marketing Fundamentals Certificate Program

By Emily Hensler / February 3, 2023

FOR IMMEDIATE RELEASE Lexington, KY, February 3, 2023 – The Association for Accounting Marketing (AAM) has announced the launch of a new certificate program: Digital Marketing Fundamentals. The association’s second certificate program is designed for marketing professionals with 1-5 years’ of experience with digital marketing responsibilities within their accounting firms. The…

Read More

Nominations Open For 2023 Marketer of the Year: Top Honor for Association for Accounting Marketing for Thirtieth Year

By Emily Hensler / January 24, 2023

Lexington, Ky. (January 23, 2023) – The Association for Accounting Marketing (AAM) is seeking nominations for the 2023 Marketer of the Year award. Nominations will be accepted through February 16. Since 1993, the annual award, presented at AAM’s Summit, recognizes a marketing professional who has demonstrated exemplary performance in the profession of…

Read More

January 2023: The Evolving Role of the Accounting Marketer

By Emily Hensler / January 19, 2023

Beginners Guide: Now that the dust has (mostly) cleared from the pandemic, lasting changes to the accounting industry are starting to emerge: shortages of top talent, the shift to remote work and a focus on advisory services, to name a few. This article breaks down each of these factors and…

Read More

December 2022: AAM Minute’s Favorite Things of 2022

By Emily Hensler / December 21, 2022

Free Tools for Accounting Marketing: With so many tools available for marketing, which ones are free to use? And how do they work? Chris O’Day provides a tutorial on free tools in his video here. Marketing Automation: Here you can hear Rachael McGrew discuss Marketing Automation! You can read more…

Read More

AAM Minute: Seasoned Marketer Considering the Key Features and Comparing the Pros and Cons of Popular Proposal Automation Platforms

By Emily Hensler / December 20, 2022

AAM Minute: Seasoned Marketer Considering the Key Features and Comparing the Pros and Cons of Popular Proposal Automation Platforms  Kayla Juba, Brown Schultz Sheridan & Fritz    I don’t know about you, but our Firm experienced an unexpected, unprecedented increase in the number of RFPs that we responded to this…

Read More

AAM Minute: Favorite Things- Marketing Automation

By Emily Hensler / December 20, 2022

Favorite Things: Marketing Automation Rachael McGrew, Landmark CPAs    What is an all-in-one marketing automation platform?  Marketing automation, as its name implies, automates basic marketing actions or tasks and streamlines workflows. It’s a central database for marketing information and interactions that helps marketers create personalized experiences for clients and prospects.…

Read More

Digital Deep Dive Summit Accelerates Accounting Firms’ Digital Transformations

By Emily Hensler / December 1, 2022

FOR IMMEDIATE RELEASE Media Contact: David Toth, 216-469-6260 DToth@WindingRiverConsulting.com   Digital Deep Dive Summit Accelerates Accounting Firms’ Digital Transformations Only event of its kind for marketing, BD, and firm leaders driving digital   CLEVELAND, Ohio (November 29, 2022) – Winding River Consulting (WRC) is partnering with the Association for Accounting…

Read More

Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.

Subscribe to our blog

* indicates required

This field is required.


Featured: Season 1 Episode 1

Compensation Changes in Accounting Firms – Intersection of HR & Marketing with Andrea Sardon, PBMares

with Andrea Sardone from PBMares

Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.