Posts By
Emily Hensler
When your press release announces an M&A transaction, then the media, your competitors and basically everybody should know about it. Except they don’t. In one M&A scenario a few years ago, my team worked on internal and external communications so that the growth team and partners could roll out news…
Speaking the Same Language: How Marketing Proves Its Value as a Revenue Driver Learn how accounting firms are positioning marketing as a strategic business partner by aligning priorities with firm strategy, measuring meaningful business outcomes and demonstrating marketing’s contribution to sustainable growth. From Cost Center to Sales Enablement: How Marketing…
May 21, 2026 (Lexington, KY) – The Association for Accounting Marketing (AAM), the leading community for growth professionals in the accounting and advisory profession, announced the recipients of its individual achievement awards during the 2026 AAM Summit, held May 18-20 in Palm Springs, California. These awards recognize outstanding achievements and…
May 21 | Lexington, KY – Karen Waga, Chief Marketing Officer at WilkinGuttenplan, has been honored with the Association for Accounting Marketing’s (AAM) 2026 Marketer of the Year award. This prestigious award recognizes a marketing professional who has shown outstanding performance in the field of accounting marketing. The accolade was…
May 21 | Lexington, KY – The Association for Accounting Marketing (AAM) is proud to announce Melissa Lingo, Business Development Manager at James Moore & Co., as the 2026 Business Developer of the Year. Recognizing excellence in business development innovation, growth leadership, and client and prospect development, this award honors…
May 21, 2026 (Lexington, KY) – On May 19, during the Association for Accounting Marketing’s (AAM) annual Summit held in Palm Springs, California, fifteen prestigious awards were presented in accounting marketing and growth leadership. The awards ceremony was a highlight of the Summit, celebrating excellence across advertising, branding, business development,…
Association for Accounting Marketing 2026 Biennial Compensation Survey Report Says: Professionals Can Break New Ground Insights on M&A Impacts, Benefit Evolution & Emerging Careers May 20, 2026 — The Association for Accounting Marketing (AAM) has released the results of its 2026 Biennial Compensation Survey this week. Survey data reveals…
Association for Accounting Marketing Announces Strategic Rebrand to Association for Accounting Growth Rebrand reflects evolving role of marketing, business development, and growth leaders across accounting firms Lexington, KY, May 19, 2026 — The Association for Accounting Marketing (AAM) today announced it has rebranded as the Association for Accounting Growth (AAG),…
Hiring Marketing and Business Development Professionals: Process and Strategy Learn how leading firms are building stronger marketing and BD teams through disciplined hiring processes, clear role definition and data-backed decision-making. Structuring Outsourced Marketing for Small, Mid-Sized and Large Firms Discover how firms are rethinking outsourced marketing to drive agility, strengthen…
For Immediate Release Contact: Rhonda Clark Executive Director 859.494.1185 [email protected] Association for Accounting Marketing Opens Nominations for the 2026 Marketer of the Year Award Nominations are now open to recognize standout marketing leadership in the accounting profession. January 15, 2026 | Lexington, KY — The Association for Accounting Marketing (AAM)…
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Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.