Posts By
Emily Hensler
Industry Leaders Predict Major Shifts Are on the Horizon The accounting industry is about to experience a revolution, and the action has already started to occur on several key fronts. The Evolving Role of Marketers: From Tactician to Strategist Firms need both strategic and tactical marketing talent to achieve their…
Beginner’s Guide: “Let’s wait until after the 18th.” It’s a phrase we are all familiar with during the height of the busy season. It can be frustrating as an accounting marketer to put everything on hold, especially during a time when most people are interacting with your brand. This article…
Beginner’s Guide: A new AI tool called ChatGPT is creating a frenzy and some serious questions as it goes viral, causing many to ponder its implications across multiple industries, including the marketing world. Find out how it works and some important considerations in this article. Seasoned Marketer: Phygital is a…
Written by: Simon Leek, CEO, FibreCRM Cross-selling is an instrumental growth strategy for CPA firms. Whether you want to increase sales of one particular service or ensure clients are aware of the other services the firm offers, it all boils down to smart strategies and supporting technology. One without the…
FOR IMMEDIATE RELEASE Lexington, KY, February 3, 2023 – The Association for Accounting Marketing (AAM) has announced the launch of a new certificate program: Digital Marketing Fundamentals. The association’s second certificate program is designed for marketing professionals with 1-5 years’ of experience with digital marketing responsibilities within their accounting firms. The…
Lexington, Ky. (January 23, 2023) – The Association for Accounting Marketing (AAM) is seeking nominations for the 2023 Marketer of the Year award. Nominations will be accepted through February 16. Since 1993, the annual award, presented at AAM’s Summit, recognizes a marketing professional who has demonstrated exemplary performance in the profession of…
Beginners Guide: Now that the dust has (mostly) cleared from the pandemic, lasting changes to the accounting industry are starting to emerge: shortages of top talent, the shift to remote work and a focus on advisory services, to name a few. This article breaks down each of these factors and…
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Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.