Association for Accounting Marketing (AAM) Launches Digital Marketing Fundamentals Certificate Program


Lexington, KY, February 3, 2023 – The Association for Accounting Marketing (AAM) has announced the launch of a new certificate program: Digital Marketing Fundamentals. The association’s second certificate program is designed for marketing professionals with 1-5 years’ of experience with digital marketing responsibilities within their accounting firms.

The online-based program is self-paced and consists of eight modules – and will be led by various subject matter experts in the profession. Participants can expect hands-on exercises and a final exam. Course modules will cover content strategy, content execution, email marketing, lead generation, social media, search engine optimization, paid search advertising and analytics.

The program also includes access to instructors and  participants through an online community where questions and best practices can be shared in real-time.

“We are excited to offer this comprehensive program that will help accounting marketing professionals gain the skills they need to succeed in today’s digital world,” said Rhonda Clark, Executive Director of AAM. “Our goal is to empower our members and the greater professional community with the knowledge they need to make informed decisions about their firm’s digital marketing strategies.”

To reserve your seat and learn more about pricing and group discounts, visit: The deadline to register is March 10.

About AAM

The Association for Accounting Marketing (AAM) is an international association boasting a network of marketing, business development and growth strategists. The association was formed in 1989 to elevate the profession and advance the careers of growth professionals in the accounting profession through education, community, thought leadership and leading-edge resources. Learn more about AAM at


For further information, contact:

Rhonda Clark, Executive Director

Email: [email protected]

Phone: 859-494-1185

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