January 2023: The Evolving Role of the Accounting Marketer

Beginners Guide: Now that the dust has (mostly) cleared from the pandemic, lasting changes to the accounting industry are starting to emerge: shortages of top talent, the shift to remote work and a focus on advisory services, to name a few. This article breaks down each of these factors and how they affect the role of accounting marketers.

Seasoned Marketer: We keep hearing about data analytics, and how it’s a big trend in our marketing industry. But what does that actually mean and why is it important to marketers? Find out in this article.

Articles of Interest: The accounting industry has undergone a significant transformation over the past few years. With remote work now the norm, how has marketing’s role changed? The industry is being shaped and altered by several trends and forces. As a marketer in the accounting industry, here are a few articles that will help you understand what is in store.

Meet a Member: Katherine Koon is the Marketing Senior Manager for GBQ, an Ohio-based Top 100 firm. In this Meet a Member, learn more about Katherine and how she has seen the accounting landscape change over the course of her career.

December 2022 New Members

German Arciniegas
Sarah Bachand, FORVIS, LLP
Abigail Barnes, FORVIS, LLP
Cale Breneman
Wendy Briggs, FORVIS, LLP
Madie Budd
Chris Clark, UHY LLP
CJ Close, Clark Nuber PS
Kendra Coughlin, FORVIS, LLP
Shawn Cox, Armanino, LLP
Jenalee Davidson
Emily Falbe, FORVIS, LLP
Ashley Fritz
Jennifer Gale, Haynie & Company
Courtney Giovanniello, UHY LLP
Ashley Grabenhofer, PKF Mueller
Lauren Herring, Postlethwaite & Netterville
Sarah Hopfer, FORVIS, LLP
Rachael Jackson
Kendall Jones, Whitley Penn
Brenda Mauro, FORVIS, LLP
Katherine Mayo
Nathen McEown, Whitley Penn
Kate McEwan, Rea & Associates, Inc.
Emma Clare, Morris McGuire Sponsel
Jonah Nadeau, Armanino, LLP
Jennifer Oldham, FORVIS, LLP
Stephanie Opheikens
Sydney Richards, FORVIS, LLP
Morgan Sherif, Clark Nuber PS
Alison Simons
Dellan Stokesbary, Clark Nuber PS
Ben Stone, Engage Advisors
Tom Sulewski, CliftonLarsonAllen, LLP (CLA)
Jonathan Tapia, UHY LLP
Gary Thomson, Thomson Consulting, LLC
Becca Wilson, FORVIS, LLP